Insights from DDB Worldwide

The famous ‘High Life Man’ campaign has been revived for a new generation thanks to adamandeveDDB with director and documentarian Errol Morris. The ads keep the spirit of the original spots with a fresh take for those Miller High Life drinkers experiencing isolation. The spots revolve around… Più informazioni

McDonald’s Australia and DDB Sydney teamed up to deliver a tear-jerking spot to celebrate moms. The campaign spotlights mothers old and new as a young woman navigates the conversation of grandchildren with her mother. Watch the heartwarming campaign via Ad Age. Più informazioni

Gun reform activism organization Change the Ref has teamed up with AlmaDDB to tackle gun reform amidst COVID-19. As sales of both sanitation products and guns sky-rocketed in the US in response to the COVID-19 pandemic, Change the Ref was determined to spread awareness and help others. In an… Più informazioni

Coors Light and DDB Chicago pioneered a new tone and set a trend in motion with the #CouldUseaBeer campaign. Inspired by 93-year-old Olive Veronesi who sent an SOS to her neighbors for more beer from her isolation, the campaign allows participants to nominate friends or loved ones who really… Più informazioni

As India began to lockdown in response to the COVID-19 crisis, finding time and space for exercise became harder for everyone. Reebok stepped up to deliver fitness directly into the hands of isolated people across India with an integrated Instagram campaign. Teaming up with 22 Feet Tribal Wo… Più informazioni