| Titolo | Bob's Bike |
| Brief | In Poland, drinking alcohol in public is prohibited. Except for one place, due to some smart gap in the law - the Vistula river banks in Warsaw. Young adults zig-zag back on bicycles causing over 200 accidents last year. We’ve decided to reach the thirsty young audience by writing a copypasta and launched a film based on that story. |
| Agenzia | BBDO Warszawa |
| Campagna | Bob's Bike |
| Cliente | The Polish National Road Safety Council |
| Marca | Polish Road Safety Council |
| Posted | Gennaio 2019 |
| Settore | Government Information & Services |
| Trama | In Poland, drinking alcohol in public is prohibited. Except for one place, due to some smart gap in the law - the Vistula river banks in Warsaw. Young adults zig-zag back on bicycles causing over 200 accidents last year. We’ve decided to reach the thirsty young audience by writing a copypasta and launched a film based on that story. |
| Tipo di Media | Interattivo |
| Creative Director | Kamil Redestowicz |
| Copywriter | Mateusz Wójcik |
| Copywriter | Malcolm XD |
| Art Director | Adam Kieres |
| Casa di Produzione | Televisor |
| Agency Producer | Bartosz Okólski |
| Director | Hubert Dluzynski |