Titolo | Grandpa |
Agenzia | J. Walter Thompson Chicago |
Campagna | Find something more in Illinois |
Cliente | Illinois Office of Tourism |
Marca | Illinois Office of Tourism |
Data di Prima Diffusione/Publicazione | 2016 |
Settore | Turismo |
Trama | In our modern world it’s easy to become disconnected. The new campaign for Illinois Tourism brings to light this contemporary truth as it creates a role for Illinois as a destination brand that inspires travelers to - Find Something More. The campaign kicks off with long-format stories told across the four distinct regions of Illinois. Each film leads to an on-line experience that goes beyond just where to go, but resonates on an emotional level of why to go. Life, after all, is a journey. When you find something more in Illinois you’re reminded why we’re on this journey to begin with. |
Tipo di Media | Televisione |
Lunghezza |