| Trama | Wayfair Inc. (NYSE:W), one of the world's largest destinations for the home, today announced the launch of its new brand campaign, "Welcome to the Wayborhood." The campaign marks a pivotal moment in the ongoing evolution of the Wayfair brand as the company introduces a refreshed logo, a new take on its iconic jingle, new celebrity partners, and more. The 360-campaign will come to life across every consumer touch point, including multiple creative TV spots that unveil the "Wayborhood" - a playful, stylized, and quirky place where everyone can celebrate their personal home styles and needs, unapologetically. |