| Titolo | #SheSpeaks (Spanish) |
| Titolo (Lingua Originale) | #EllasHablan |
| Agenzia | MullenLowe SSP3 Colombia |
| Campagna | #SheSpeaks |
| Cliente | AB Inbev |
| Marca | Pony Malta |
| Data di Prima Diffusione/Publicazione | 2020 / 10 |
| Settore | Bevande/alcoolici |
| Trama | Pony Malta, one of the leading beverages among teens in Colombia, and MullenLowe SSP3 have launched #SheSpeaks, encouraging young girls to share messages of women throughout history. The initiative launches on TikTok for International Day of the Girl and uses one of the platforms most popular features, dubbing. With quotes from over 100 women including Michelle Obama, Christina Koch, Malala Yousafzai, Lady Gaga and the late Ruth Bader Ginsburg, girls can record themselves lip syncing their words to inspire and empower others. |
| Tipo di Media | Case Study |
| Lunghezza | |
| Chief Executive Officer (CEO) | Francisco Samper |
| Chief Creative Officer | Carlos Andres Rodriguez Monroy |
| Chief Operating Officer (COO) | Juan Pablo García |
| Chief Innovation Officer | Camilo Plazas |
| Creative Director | Jorge Eliecer Pinto |
| Creative Director | Guillermo Siachoque |
| Copywriter | Laura Medina |
| Account Director | Fabiana Manzi |
| Account Executive | Juan-Sebastián Arévalo |
| Digital Director | Jennifer Boshell |
| Brand Manager | Dubraska Arguinzonez |
| Account Planner | Laura Torres |
| Head of Production | Jose Vicente Altamar |
| Image Design | Andrés Torres |
| Image Design | Julián-David González |
| Image Design | Javier Cáceres |
| Image Design | Nicolás Fuenmayor |
| Music | Camilo-Andrés Medina |