TitoloFinish 'Kadın' Integration (Film Case)
Agenzia
Campagna Finish 'Kadın' Integration
Cliente Reckitt Benckiser
Marca Finish
Data di Prima Diffusione/Publicazione
Settore Detergenti superfici, saponi
Filosofia Instead of creating an ad we used a product integration to a popular TV series and built the script around our purpose. We used a character “Bahar”, who hasn’t smiled since the first episode. Before the integration, influencers tweeted that Bahar needs a dishwasher. That tweet was broadcasted as a TV band without branding. We answered this tweet and announced that we had a surprise for her. Then a dishwasher was given as a gift to Bahar by her stepfather. Our ad became online just after that scene. In the ad, we see her smiling for the first time.
Tipo di Media Televisione
Lunghezza
Casa di Produzione
Casa di Produzione
Casa di Produzione
Executive Creative Director
Creative Director
Art Director
Art Director
Art Director
Copywriter
Account Director
Media Director
Media Director
Strategist
Production
Production
Director
Direttore della fotografia
Music
Agency Producer
Post Produzione
Account Management Team
Account Management Team
Media Team
Media Team
Media Team
Media Team
Media Team
Media Team
Media Team
Social Media Team
Social Media Team
Social Media Team
Social Media Team

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