Titolo | It only works if it all works - 3 |
Agenzia |
VCCP
|
Campagna |
It only works if it all works - O2
|
Cliente |
O2
|
Marca |
O2
|
Posted | Mag 2005 |
Settore | Apparecchi telefonici
|
Slogan | It only works if it all works |
Filosofia | In just two years O2s troubled predecessor, BT Cellnet, has been transformed into a vibrant brand and thriving business. The case is emblematic of how brand engineering can transform every facet of a business. It also demonstrates how astonishingly integrated communications have solved a key question facing marketeers today: how to build an attractive long-term brand whilst simultaneously driving short-term sales. |
Risultato | O2s integrated approach has paid for itself more than 60 times over, generating £4,799m incremental margin for the business. |
Tipo di Media |
Stampati per Direct Marketing
|
Market | Regno Unito |
Strategic Planner |
Sophie Maunder
|
Advertising Manager |
Cath Keers
|
Strategic Planner |
Alex Harris
|
Director |
Joanna Bamford
|
Partner |
Louise Cook
|