| Trama | Virgin Media is today releasing the second instalment of its ‘To Better and Beyond’ creative platform, which sees a new protagonist with an unstoppable spirit, the Goat Glider, take the spotlight to embody Virgin Media’s superior WiFi Guarantee. In partnership with VCCP London, Virgin Media has created its new integrated brand campaign to showcase the company’s new ethos and tagline ‘See What You Can Do’ – all with Virgin Media’s ultrafast broadband. The film opens on a herd of goats stuck on a remote mountainside, each stumbling around on the precipice. As the 80’s classic song, 'St Elmo's Fire’ by John Parr kicks in, the wheels of a hang glider come into view travelling across the rocky mountain terrain. As the glider gathers speed, a plucky goat is revealed as the pilot, and reaching the edge of the mountain, it takes off, soaring off into the skies. Having found a better way to the rest of the herd, the camera pans to its joyful face, at the same time the voiceover reveals the campaign strapline, “Why stumble when you can soar?” Inspiring the nation to reach their fullest potential and never settle for less, the campaign reflects Virgin Media’s promise to never stop in its quest to make things better for its customers and challenge the status quo. Virgin Media offers the UK's fastest WiFi Guarantee of any major provider, promising customers minimum download speeds of 20Mbps in every room or money back. |