Contact Information
3 World Trade Center 175 Greenwich StreetNew York NY 10007
Stati Uniti
Telefono:
212 210 7000
Email:
Sito Web:
www.wundermanthompson.com
Social:
Naomi Troni
Global Chief Marketing & Growth Officer
Telefono: 00(646) 522 9779
Basic Info
Competenze Principali:
Advertising/Full Service/Integrata, Digital, Mobile Marketing, Social Media Marketing, E-Commerce, Search Engine Optimization, Servizi di Marketing, Promozione/POP, Direct/Tele/Database Marketing/CRM, Branded Content/Entertainment, Ricerche di Mercato/Consulenza, Marketing Technologies / Analytics, Corporate Communication, Strategy and Planning, Healthcare, Finanza, Tecnología, Servizi Online, Business to business, Distribuzione, Beauty, Fashion, Luxury Goods, Travel and Tourism, Consumer
Fondata nel: 2019
Holding: WPP (London, Regno Unito)
Premi: 122
Creazioni: 152
Competenze Principali:
Advertising/Full Service/Integrata, Digital, Mobile Marketing, Social Media Marketing, E-Commerce, Search Engine Optimization, Servizi di Marketing, Promozione/POP, Direct/Tele/Database Marketing/CRM, Branded Content/Entertainment, Ricerche di Mercato/Consulenza, Marketing Technologies / Analytics, Corporate Communication, Strategy and Planning, Healthcare, Finanza, Tecnología, Servizi Online, Business to business, Distribuzione, Beauty, Fashion, Luxury Goods, Travel and Tourism, Consumer
Fondata nel: 2019
Holding: WPP (London, Regno Unito)
Premi: 122
Creazioni: 152
VML
3 World Trade Center 175 Greenwich StreetNew York NY 10007
Stati Uniti
Telefono:
212 210 7000
Email:
Sito Web:
www.wundermanthompson.com
Naomi Troni
Global Chief Marketing & Growth Officer
Telefono: 00(646) 522 9779
A Blue Poster With Green Fingers
You’re probably aware that plants need light to grow. But did you know that photosynthesis is enhanced by certain waves of the light spectrum – like blue, for instance? The bank HSBC has pledged to reduce its environmental impact and help its clients do the same. In order to communicate the initiative, the bank and its agency Wunderman Thompson created billboards with blue backlighting, and installed them right next to the rare green spaces in Manhattan. So while talking about sustainability, the bank also shed some growth-giving light on urban plants. A rare example of posters that contributed something life-enhancing to the cityscape.