Titolo | Don't be Dick |
Agenzia |
Folk Wunderman Thompson
|
Campagna |
Don't be Dick
|
Cliente |
Dublin City Council
|
Marca |
Dublin City Council
|
Data di Prima Diffusione/Publicazione |
2018 / 6
|
Settore | Varie
|
Slogan | Don't be Dick |
Trama | Introducing ‘Dick’, the person we’re all guilty of occasionally being. The ‘Don’t be Dick’ campaign addressed the unthinking behaviour of grabbing a takeaway coffee in a humorous, straight-talking way that jolted people into taking notice, suggesting instead that they ‘Choose to Re-use.’ Disposable coffee cups are not really ‘disposable’. They aren’t recycled here in Ireland and are a huge waste generator, with 200 million thrown away each year. Dublin City Council wanted to educate people on this little-known fact, start the conversation around the environmental impact and drive behaviour change by encouraging everyone to switch to a re-usable cup. |
Tipo di Media |
Cinema
|
Più informazioni | https://www.jwt.com/en/work/dont-be-dick |
Executive Environmental Scientific Officer |
Fionnghuala Ryan
|
Senior Staff Officer, Media Relations and Corporate Communications |
Noel Hayes
|
Media Relations and Corporate Communications |
Angela Walsh
|
Media Relations and Corporate Communications |
Aine Cronin
|
Account Director |
Ness Carson
|
Creative |
Ciaran O'Suilleabhain
|
Producer |
Eric Brindley
|
Planning Director |
Ken McKenzie
|
Director of Photography |
Burschi Wojnar
|
Sound mix |
Paul Rowland
|
‘Dick’ |
Karl Bowe
|