TitoloThe Breastfeeding Mannequin
Agenzia
Campagna Breastfeeding Mannequin
Cliente Amigos De La Lactancia
Marca Amigos De La Lactancia
Data di Prima Diffusione/Publicazione 2016 / 9
Settore Grande Distribuzione alimentare
Slogan Friends of Breastfeeding
Trama In Colombia, breastfeeding in public is still very taboo. Hundreds of moms breastfeeding in shopping malls have been verbally attacked and driven to hide in restrooms to feed their children. Amigos de la lactancia, a movement created in partnership with renowned women’s fashion stores and health care brands, decided to help moms feel safer, but more importantly, to change the policy of shopping malls. Through this partnership, we created a direct PR initiative that would attract attention to this issue, replacing one of each store’s mannequins for a new type of statement-making mannequin: a breastfeeding mannequin. Thousands of stores in shopping malls across Colombia replaced one of each store’s mannequins with the breastfeeding mannequin, and placed a sign next to it demanding that shopping malls change their policies on breastfeeding.
Tipo di Media Stampati per Direct Marketing
Lunghezza
Più informazioni https://www.jwt.com/en/work/breastfeeding-mannequin

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