| Titolo | Black Thoughts |
| Titolo (Lingua Originale) | Idées Noires |
| Agenzia | Libre MullenLowe |
| Campagna | Black Thoughts |
| Cliente | MAIF |
| Marca | MAIF |
| Data di Prima Diffusione/Publicazione | 2004 / 10 |
| Settore | Assicurazioni |
| Slogan | Maif : a militant insurance company |
| Slogan (Lingua Originale) | Maif : assureur militant |
| Trama | "At la Maif, we respect human people and we prove it. This is what we call being a militant isurance company." |
| Trama (Lingua Originale) | "Nous à la Maif, nous respectons l'homme, nous le respectons dans les faits et nous vous le prouvons.C'est ça être asssureur militant." |
| Tipo di Media | Televisione |
| Lunghezza | |
| Market | Francia |
| Creative Director | Aad Kuijper |
| Copywriter | Stéphane Renaudat |
| Art Director | Claire Ravut |
| Art Director | Philippe Foliard |
| Production Company Producer | Jean-Yves Boulithe |
| Director | Jonathan Bunio |
| Agency Producer | Christophe Lane |
| Account Director | Véronique Dubois |
| Advertising Manager | Marc Rigolot |
| Advertising Manager | Catherine Piet |
| Casa di Produzione | Back Up |