TitoloRedoxon Defense Squad
Agenzia
Campagna Redoxon Defense Squat
Cliente Bayer HealthCare LLC
Marca Redoxon
Data di Prima Diffusione/Publicazione 2021 / 3
Settore Vitamine e Complementi dietetici
Trama For the first time ever in the Nutritionals Category, Bayer’s vitamin C brand, Redoxon, known for its immunity boosting support, extended its protection in the real world to the virtual world, bringing together a team of elite gamers to provide the ultimate in defense. The brand launched the REDOXON DEFENSE SQUAD which united some of the best Free Fire players in the world to improve the defenses of gamers in a number of live-streamed events in Latin America. Gamers on Free Fire, the ultimate shooter survival game on mobile, nominated their friends for the chance to play alongside World Free Fire Champion, @NobruTV, and the most famous gamer in LATAM @TheDonato, as well as leading LATAM gamers, @CerolZera, @ElChino_RB, @Adonis_TH, and @Machistream who helped players stay in the game for longer. The event marked a milestone for the gaming community as it was the first time ever that @NobruTV and @TheDonato had played together to help protect and defend players.
Tipo di Media Social Media
Lunghezza
Agency MullenLowe Group / MullenLowe SSP3, Bogotá
President Global Creative Council Jose Miguel Sokoloff
Global Creative Director for Bayer Alex Okada
Brand Business Leader Will Dixon
Brand Strategic Leader Ayesha Walawalkar
CEO Francisco Samper
ECDS Diego Muñoz, Juan Pardo, Carlos Andrés Rodríguez, Jaime Duque
COO Juan Pablo García / Camilo Plazas
Digital Director Jennifer Boshell
Creative Director Jhonnathan Triviño / Nestor Benjumea / Juan Pablo Maldonado / Byron Poveda
Planning Director Carolina Mejía
Art Directors Jorge Luna
Art Director Andrés Jácome
Art Director Daniel Ramos
Art Director Anderson Alvarez
Art Director Rony Saavedra
Copywriter David Meneses
Copywriter Leonardo Jimenez
Copywriter Juan Alba
Group Account Director Ross Marshall
Account Director Laura González Aparicio
Account Executive Mateo Londoño Escobar
Account Manager Chris Morrogh
Production Director Jose Altamar
Company Redoxon
Regional & Mexico Manager Claudia Gorostiza
Brand Manager Consumer Health Colombia Nathalia Jiménez
Brand Manager México Maria del Carmen Velez
Vitamins & Allergy Manager Bayer Brasil Alexandre Calvet John
Casa Productora Diptongo
Director Sebastian Mejía
Sonido Diego Cáceres

Lavori Recenti