| Titolo | Cycle Poster |
| Agenzia | Amazon Advertising |
| Campagna | All of the Confidence, None of the Evidence |
| Cliente | Procter & Gamble |
| Marca | Always |
| Posted | Marzo 2004 |
| Settore | Igiene per la donna |
| Filosofia | Restore the bond with younger girls in Latin America by applauding their confidence yet respecting their desire for privacy and need for information. |
| Problema | How to talk frankly about feminine protection to teen girls in a machismo culture on a conservative continent. |
| Tipo di Media | Poster |
| Market | optionlist-countries.COU079, South America |