Titolo | Mountain Road |
Titolo (Lingua Originale) | Cocculus 73 |
Agenzia | Havas Paris |
Campagna | Cocculus 73 |
Cliente | Lehning |
Marca | Cocculus 73 |
Posted | Novembre 2015 |
Settore | Farmaceutici/Sanitari |
Trama | Travel sickness is a disease as old as travelling. The use of a scientific Indian ink drawing seemed to be the best visual answer for this idea. This technique strengthens the problem’s scientific observation. Illustrator’s challenge was to recapture old techniques: thousands of spots and lines, no solid-coloured fill. Every drawing represents about a hundred work’s hours. The main idea of this campaign was to symbolize physic sickness at stomach level when we are in the car or on a plane. |
Tipo di Media | Stampa e stampati |
Creative Director | Alban Penicaut |
Copywriter | Edouard Dorbais |
Art Director | Rémi Arnaud |
Illustrator | Florian Nguyen |
Chief Executive Officer (CEO) | Vincent Mayet |
Advertising Manager | David Mingeon |
Account Director | Ophélie Dumay |
Consultant | Pauline Arguillere |