| Titolo | Don't Label |
| Brief | A taxi glides through the city streets. The driver is thinking – and his thoughts aren’t pleasant. “Faggots: is there anything they won’t do to get noticed?” he asks. “And our late night Muslims with their shops on every street corner of the city…Everything has changed, now that all the immigrants are here.” But then the film rewinds and key words are replaced: “faggots” with “boys”, “Muslims” with “grocers” and “immigrants” with “families”. A single word can change negative perceptions into unprejudiced ones. Don’t label. |
| Agenzia | Mindshare Denmark |
| Campagna | Don't Label |
| Cliente | Fair Welcome |
| Marca | Fair Welcome |
| Data di Prima Diffusione/Publicazione | 2016 / 1 |
| Settore | Enti sociali a sostegno dell'integrazione delle razze, delle minoranze, dei disabili |
| Trama | If we start changing the words we use and how we use them, we can change people’s perceptions. We can help people form their own opinions instead of being influenced by the political agendas of others. Don't Label is the new campaign from the danish NGO Fair Welcome. The campaign comes with a browser plug-in that actively removes prejudiced words from the internet and replace them with neutral words. By getting rid of discriminating words that reinforce negative stereotypes of certain groups of people, we regain objectivity and help create a more equitable society.Visit dontlabel.org to learn more – and download the anti-discrimination plug-in for your browser |
| Tipo di Media | Cinema |
| Lunghezza | |
| Più informazioni | dontlabel.org |
| Creative Director | Kenneth Kaadtmann |
| Copywriter | Kenneth Kaadtmann |
| Copywriter | Sune Svanborg Sorensen |
| Director | Sune Svanborg Sorensen |
| Producer | Christian Juliussen |
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