This impactful short film confronts child sexual violence in Acapulco, Guerrero, paralleling its effects with the devastation of Hurricane Otis. The campaign raises funds to rebuild a hurricane-damaged shelter and provide therapy for affected children, supporting Reinserta.org's mission to ensure a safe environment free from violence.
Titolo | Child Sexual Abuse |
Titolo (Lingua Originale) | Huracán |
Agenzia | Grey Worldwide Mexico |
Campagna | HURRICANE |
Cliente | Reinserta |
Marca | Reinserta |
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The campaign calls for reflection on job opportunities beyond family privileges, highlighting the importance of education and personal effort to achieve desired professional goals, countering the notion that success is predetermined by family name. With humor and creativity, the campaign seeks to highlight that ONMEX is an educational option to train and prosper in a competitive and constantly changing labor market.
Titolo | Hijos de… |
Agenzia | Vendaval |
Campagna | Hijos de… |
Cliente | Social Learning |
Marca | Onmex |
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Tipo di Media | Televisione |
Lunghezza | |
Casa di Produzione | V...en F...s Solo abbonati |
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Launched to promote the premiere of "El Problema de los 3 cuerpos" in Argentina, the campaign adopts an unusual strategy by using humor and irony to deter potential alien invaders. Through geolocated messages in different parts of the country and publications in social networks, Argentina is presented as an unattractive destination for an invasion, using phrases such as "We are the country with the most psychologists for a reason. Are you sure you want to come?". The strategy seeks to generate interest and notoriety for the series, adapting the concept to the local culture.
Titolo | 3 Body Problem |
Titolo (Lingua Originale) | El problema de los 3 cuerpos |
Agenzia | Media.Monks |
Campagna | 3 Body Problem |
Cliente | Netflix, Inc. |
Marca | 3 Body Problem |
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Tipo di Media | Social Media |
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General Creative Director | Pa....io K....le Solo abbonati |
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Mercado Libre begins the celebration of its 25th anniversary with this campaign that highlights the magic contained in those little boxes that have been faithful companions of its consumers for two and a half decades. The production highlights how each Mercado Libre package not only contains products, but also the opportunity to get closer to dreams, learn, connect and enjoy new experiences. With this initiative, the brand reaffirms its commitment to accompany users in the important moments of their lives, becoming much more than an e-commerce platform.
Titolo | Little Boxes |
Agenzia | GUT Mexico |
Campagna | Little Boxes |
Cliente | Mercado Libre |
Marca | Mercado Libre |
Data di Prima Diffusione/Publicazione | 2024 / 4 |
Settore | Online Retail, E-store |
Filosofia | Mercado Libre, together with GUT Mexico City, launched its new "Little Boxes'' campaign to celebrate the brand's 25 years throughout the LATAM region. The film showcases how the e-commerce platform offers everything consumers are looking for, and how it is a catalyst for dreams to come true. “It is a pleasure and we are proud to be part of a regional project that is such an important milestone for a brand that we love very much, as partners and as users,” said Ramiro Rodriguez Cohen, CCO of GUT México City. “We know the feeling well, that excitement of waiting for an order we placed. They are not just products; they are the beginning of something bigger that starts when the doorbell rings. We are celebrating 25 years of the brand that changed the way people begin to achieve their dreams in many Latin American countries.” This campaign shows how every time a consumer receives a Mercado Libre package, they not only receive a box, but also an opportunity to get closer to their dreams. The film opens with a shot of a storeroom, where, when the lights go out and the workers go home, one small but mighty package magically comes to life, developing little hands and feet and marching itself out of the warehouse. The determined little box then traverses the cities, suburbs, beaches, oceans, forests and countryside, until it reaches its ultimate destination: the home of a small child, who happily receives their gift, reinforcing the message that: “any dream fits in a box.” This year, Mercado Libre celebrates its 25th anniversary, a milestone that marks a unique opportunity to celebrate the commitment it has with consumers, always accompanying them in the most important moments of their lives, from an everyday purchase to an unexpected gift on Christmas. The campaign is running across México, Brasil, Argentina, Chile, and Uruguay. |
Tipo di Media | Web Film |
Lunghezza | |
Market | Argentina, Brasile, Cile, Uruguay, Francia |
Casa di Produzione | Primo |
Director | Nico Perez Veiga |
Animator - Animation | Mathematic |
Chief Executive Officer (CEO) | Camila de Almeida Prado |
Chief Creative Officer | Ramiro Rodriguez Cohen |
Executive Creative Director | Rodrigo Del Oso |
Executive Creative Director | José Mario Muñoz |
Senior Copywriter | José Luis Pagola |
Senior Art Director | Roberto Rosas |
Regional Director | Natalia Noya |
Regional Account Director | sofia goldin |
Account Director | Alejandra Chang |
Account Supervisor | Daniel Romo |
Chief Strategy Officer | Samantha Hernandez |
Strategy Director | Alejandra Margain |
Head of Production | Paula Sánchez |
Agency Producer | Valeria Brinkmann |
Director | Alvaro Stocker |
Managing Director | Jaime Vidal |
Head of Production | Omar Uscanga |
Executive Producer | Trinidad Fecchino |
Executive Producer Assistant | Paula Rojas |
Production Service Company | Metanoia |
Executive Service Producer | Lucio Valdes |
Direttore della fotografia | Maurício Padilha |
Production Designer | María José Herreros |
1st AD | Santiago Rindel |
Costume | Greta Ure |
Camera Assistant | Edgardo Urrutia |
Gaffer | Sebastián Chappe |
Key Grip | Jose Luis Garcia |
VFX Set Supervisor | Sebastián Castagnet |
VFX Set Supervisor | Ignacio Mancebo |
Editor | Paula Baiardo |
Color Grade Artist | Marc Morató |
Music | Papamusic |
Sound Design Company | Portaestudio |
Post Production Coordinator | Post Fellas |
Post Production Coordinator | Daniela Balcazar |
Post Production Coordinator | Sebastian Lopez |
VFX Supervisor | Emmanuel Dufaure |
Flame Artist | Clément GERMAIN |
Animation Supervisor | Cyril Cassaigne |
VFX Executive Producer | Guillaume Marien |
VFX Producer | Mikaella Zarka |
VFX Producer | Nikita Saini |
VFX Coordinator | Matthieu Lepan |
Social Media Director | Santi Cicero |
Social Producer | Paula Rojas |
Art Director | Florencia Stighetti |
The project focuses on the restoration of ancient Amunas to address drought and water stress in Peruvian communities. This initiative revolutionizes ancestral practices to improve the quality of life of these inhabitants facing contemporary challenges such as climate change, represents a commitment to ancestral culture and demonstrates how innovation can revitalize traditions for the benefit of the people.
Titolo | Amunas, Water Sowing |
Agenzia | Publicis Worldwide |
Campagna | Amunas, Water Sowing |
Cliente | Cervecerias Peruanas Backus S. A. |
Marca | Cusqueña |
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Tipo di Media | Case Study |
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The ad highlights that the unique taste of a Stella Artois surpasses even the value of a photo or autograph of a renowned sports figure like David Beckham. With a simple and fun tone, consumers are reminded of the importance of shared moments and genuine connections with friends and family.
Titolo | A Taste Worth More |
Titolo (Lingua Originale) | Un Sabor que Vale Más |
Agenzia | GUT |
Campagna | A Taste Worth More |
Cliente | AB Inbev |
Marca | Stella Artois |
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