Stay Updated
Sign up to our Top 5s to get breaking ad campaigns from AdForum. To follow us on social media, click below:
TOP
Best of marketing innovation : Mar 20, 2024
1
Canon x RNIB - Brent & Lawrence
Canon and RNIB partnered to create 'World Unseen', the brand's innovative, tactile exhibit designed to be accessible for partially-sighted individuals.
| Titolo | Brent & Lawrence |
| Agenzia | VML |
| Campagna | World Unseen |
| Cliente | Canon Inc. |
| Marca | Canon x RNIB |
Vuoi vedere tutti i crediti? this content is for subscribers only
Inseirisci
Già abbonato? Log on
| |
| Posted | Marzo 2024 |
| Settore | Solo abbonati |
| Trama | Solo abbonati |
| Tipo di Media | Web Film |
| Lunghezza | |
| Creative Director | ..n S...ma Solo abbonati |
| Business Director | H....et Bu....an Solo abbonati |
| Senior Creative | J..h Ri.....son Solo abbonati |
| Senior Creative | A..x H....ck Solo abbonati |
| Executive Creative Director | ..m D..w Solo abbonati |
| Global Chief Creative Officer | ..s K....en Solo abbonati |
| Chief Creative Officer | S...e Al....ge Solo abbonati |
| PR Agency | Hil.......ton Solo abbonati |
| Associate Director | H...ah T...or Solo abbonati |
| Project Director | D...d A....ny Solo abbonati |
| UX Designer | J...ie A...s Solo abbonati |
| Creative Director | D...d S...ge Solo abbonati |
| Strategist | M...y F...t Solo abbonati |
| Strategy Director | K....el B...a Solo abbonati |
| Executive Strategy Director | S...n ..w Solo abbonati |
| Director | A..x B...op Solo abbonati |
2
Coach - Find Your Courage
Coach blurs the lines between digital and physical in this colorful CGI universe starring Lil Nas X and virtual influencer Imma!
| Titolo | Find Your Courage |
| Agenzia | Marcel |
| Campagna | Find Your Courage |
| Cliente | Coach |
| Marca | Coach |
| Data di Prima Diffusione/Publicazione | 2024 / 2 |
| Settore | Abbigliamento, Moda, Calzature |
| Filosofia (Lingua Originale) | Coach dévoile "Find Your Courage", une campagne mettant en scène imma, humaine virtuelle, mannequin et égérie numérique, ainsi que la famille Coach composée de Lil Nas X, Camila Mendes, Youngji Lee, Kōki et Wu Jinyan. Conçue dans un univers virtuel, la campagne présente la collection printemps de Coach au sein d'une histoire sur le courage de découvrir ce que signifie être vraie à sa manière. Nouvelle exploration du thème "The Courage to Be Real", territoire de la marque basé sur l'objectif de Coach d'inspirer les gens à exprimer les multiples facettes de leur identité, "Find Your Courage" se déroule entre les mondes physique et virtuel, brouillant les frontières en cours de route. La campagne s'inspire de la manière dont les jeunes générations d'aujourd'hui redéfinissent ce que signifie être "réel" à travers le prisme de nombreux concepts de soi, et du courage nécessaire pour naviguer et embrasser les couches complexes de l'identité. Dévoilée avec le premier chapitre mettant en vedette Lil Nas X, la campagne suit imma dans sa quête pour trouver son courage, visitant chaque ambassadeur dans son propre monde virtuel unique. À chaque visite, imma découvre le "superpouvoir" de chaque individu, une leçon qui l'aidera à découvrir ce qui la rend réelle à sa manière. Lil Nas X lui montre le courage de changer la donne en écrivant ses propres règles au lieu de suivre celles des autres. Dans les prochains chapitres, qui seront diffusés en mars, avril et mai, Wu Jinyan montre à imma le courage de prendre des risques, où elle apprend à surmonter l'incertitude en faisant un grand pas en avant. Avec YoungJi Lee, elle découvre le courage de briser le moule en subvertissant les attentes avec humour. Dans les derniers chapitres, elle rencontre Camila Mendes, où elle apprend à continuer d'évoluer et à aimer chaque version d'elle-même, suivie de Kōki, où elle trouve le courage d'explorer de nouvelles possibilités - dans un monde qui relie tous les chapitres précédents du film et ouvre plus de portes vers de nouveaux chemins. Réalisée par Vallée Duhamel, photographiée par Charlie Engman et imaginée par l'agence créative Marcel, "Find Your Courage" s'inspire de l'IA et est créée à l'aide de la CGI, soulignant le message de la campagne qui consiste à embrasser de nouvelles frontières pour l'expression créative. La campagne présente également des pièces de la collection Coach Printemps 2024, inspirée par la vision du directeur créatif Stuart Vevers des interprétations juvéniles du langage de design américain de Coach, notamment de nouvelles explorations matelassées de son sac à bandoulière Tabby. La campagne met également en scène des silhouettes sur mesure et des vêtements prêts-à-porter essentiels en cuir et denim héritage, des robes-chemises romantiques et transparentes, et des breloques ludiques inspirées par l'attitude de la génération actuelle. "Find Your Courage" vise à inspirer nos consommateurs à rechercher toutes les possibilités de ce qu'ils peuvent être, malgré les tensions et les attentes de la vie qu'ils pourraient ressentir", raconte Sandeep Seth, directeur marketing mondial de Coach et président de l'Amérique du Nord. "Pour nous, Imma est l'ambassadrice parfaite pour raconter cette histoire car elle remet en question la notion de ce que nous considérons comme "réel" aujourd'hui. Son parcours dans notre campagne nous emmène dans un nouveau monde qui repousse les limites de l'expression de soi et nous inspire en cours de route." Coach donnera également vie à "Find Your Courage" grâce à de nouvelles collaborations avec des plateformes de jeux où les utilisateurs pourront habiller leurs avatars avec la collection Coach Printemps, ainsi qu'une nouvelle version multisensorielle du Coach Tabby Shop, inspirée par le sac à bandoulière Quilted Tabby de cette saison. |
| Tipo di Media | Branded Content |
| Lunghezza | |
| Advertising Manager | Sandeep Seth |
| Client Creative Director | Stuart Vevers |
| Advertising Manager | Joon Silverstein |
| President | Pascal Nessim |
| President | Charles Georges-Picot |
| President | Youri Guerassimov |
| President | Gaetan Dupeloux |
| Managing Director | Leoda Esteve |
| Global Creative Director | Remy Aboukrat |
| Global Business Director | Nathalie Do Dang Vinh |
| Creative Team | Julien Schmitt |
| Creative Team | Aleksey Marjanovic |
| Creative Team | James Blose |
| Account Management Team | Quentin Seguret |
| Account Management Team | Solène Raverdy |
| Project Management | Rose Coignet |
| Project Management | Mathilde Imbert |
| Strategic Planner | Ruben Hassan |
| Casa di Produzione | Psyop |
| Director | Vallée Duhamel |
| Chief Operator | Pat Aldinger |
| Photographer | Charlie Engman |
| Post Produzione | Mathematics |
| Composition | Apparat Studio |
| Music / Sound Design | Prodigious |
| Lead Sound and Music Producer | Boris Jeanne |
| Music Creative Director | Christophe Caurret |
| Artist | Apparat |
| Artist | Sascha Ring |
| Artist | Philipp Thimm |
| Actor / Celebrity | Lil Nas X |
| Talent | Camila Mendes |
| Talent | Youngji Lee |
| Talent | Kōki |
| Talent | Wu Jinyan |
3
Philips Avent - Share the care and give moms more time
Philips Avent and LePub marked the Daylight Saving Time change by taking over the virtual billboards in Times Square to raise awareness about the lack of time that moms of young children have.
| Titolo | Share the care and give moms more time |
| Agenzia | Le Pub |
| Campagna | Share the Care |
| Cliente | Philips |
| Marca | Philips Avent |
Vuoi vedere tutti i crediti? this content is for subscribers only
Inseirisci
Già abbonato? Log on
| |
| Posted | Marzo 2024 |
| Settore | Solo abbonati |
| Trama | Solo abbonati |
| Tipo di Media | Web Film |
| Lunghezza | |
| Chief Creative Officer | M...s Ob.....ic Solo abbonati |
| Chief Strategy Officer | B..a Z....nn Solo abbonati |
| Strategy Director | Is....la Mu.....and Solo abbonati |
| Communications Planning Director | A..m L..z Solo abbonati |
| Executive Creative Director | Sa....ne .e g..f Solo abbonati |
| Executive Creative Director | J....ca K....en Solo abbonati |
| Art Director | B....ra R..n Solo abbonati |
| Digital Art Director | Al.....ro Gu.....ez Solo abbonati |
| Account Director | S...e K....en Solo abbonati |
| Executive Producer | Fr.....ca Z....ra Solo abbonati |
| Producer | N..o K..t Solo abbonati |
| Producer | T...a ..l ..a Solo abbonati |
| Producer | Ve....ca Bo.....lli Solo abbonati |
| Data Analyst | T...y M..i Solo abbonati |
| Strategy/Planning | M....na Ri....ri Solo abbonati |
| Data Analyst | H...a J....ik Solo abbonati |
| Global CEO LePub, CCO Publicis Worldwide | B...o Be....li Solo abbonati |
| Global CCO LePub | Cr.....na Bo.....ini Solo abbonati |
| Digital Copywriter | N....ay M....ev Solo abbonati |
| Senior Account Manager | J..k F...y Solo abbonati |
| Global Head of Data & Lab | ..e L....us Solo abbonati |
| Global Head of PR and Communication | Is....la C....ni Solo abbonati |
4
Campbell Company of Canada - Campbell’s pAIntings
Inspired by the work of Andy Warhol, Campbell's reimagines artwork of its iconic can through generative AI! Creative through Zulu Alpha Kilo.
| Titolo | Campbell’s pAIntings |
| Agenzia | Zulu Alpha Kilo |
| Campagna | Campbell’s pAIntings |
| Cliente | Campbell's |
| Marca | Campbell Company of Canada |
| Data di Prima Diffusione/Publicazione | 2024 / 3 |
| Settore | Alimentari |
| Trama | Campbell Company of Canada is putting the AI in pAIntings with its latest marketing campaign aimed to help modernize its iconic red and white condensed soup can. The soup brand is leveraging generative artificial intelligence (AI) to reimagine artwork of its iconic can through various artistic styles, which will debut on social. For decades, Campbell’s has been a leading food brand and an art inspiration. The soup brand has brought to life engaging visualizations of how its famous red and white can could have been painted in a range of styles from the past, intended to reconnect Campbell’s with creativity. As part of their “Campbell’s pAIntings” campaign, the brand’s Instagram page @campbellcanada, will be transformed into a virtual gallery featuring over a dozen reimagined artistic AI outputs, to surprise and delight consumers and art lovers alike. The artwork will also pop up on transit shelters. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Agency | Zulu Alpha Kilo |
| Creative Chairman | Zak Mroueh |
| Chief Creative Officer | Brian Murray |
| Chief Creative Officer | Jenny Glover |
| Associate Creative Director | Michael Romaniuk |
| Art Director | Michael Romaniuk |
| Associate Creative Director | Marco Buchar |
| Copywriter | Marco Buchar |
| Account Manager | Alyssa Guttman |
| Executive Director | Sean Bell |
| Technology | Sean Bell |
| Strategy Team | Aurora Stewart de Peña |
| Agency Producer | Ola Stodulska |
| Agency Producer | Steven Czikk |
| Media Agency | Spark Foundry |
| Media Team | Christina Falconer |
| Media Team | Doyeon Kim |
| Media Team | Varun Oza |
| Post | Zulubot |
| Casa di Produzione | Zulubot |
| Post | Lena Hamady |
| Post | Sarah Dayus |
| Online Producer | Lena Hamady |
| Sound Design Company | Zulubot |
| Studio | Zulubot |
| Production Artist | Mila Lukezich |
| Executive Strategy Director | Heather Segal |
| Public Relations | spPR |
| PR | Sonia Prashar |
| PR | Aileen O’Sullivan |
| PR | Nikita Shivdasani |
| Editor | Oren Michaels |
| Mix Engineer | Oren Michaels |
| Studio Manager | Sandra Noto |
| Studio Manager | Henry Eugenio |
5
Milka - Milka Personalized Tunes
Ogilvy leveraged the power of AI to create an activation that allows fans to generate personalized short tunes from Dutch singer-rapper Snelle.
| Titolo | Milka Personalized Tunes |
| Agenzia | Ogilvy Social.Lab Netherlands |
| Campagna | Milka x AI |
| Cliente | Milka |
| Marca | Milka |
Vuoi vedere tutti i crediti? this content is for subscribers only
Inseirisci
Già abbonato? Log on
| |
| Posted | Marzo 2024 |
| Settore | Solo abbonati |
| Tipo di Media | Applications |
| Lunghezza | |
Latest jobs posted
Senior Interaction Designer - Truck & Emerging Tech (Onsite)
Crown Equipment Corporation
New Bremen, Stati Uniti
