LYNX - "The Robbery"

LOLA MullenLowe

LOLA MullenLowe Madrid, Spagna

8355

Marca: LYNX
Paese: Spagna

Cliente: Unilever

Titolo	The Robbery
Agenzia	LOLA MullenLowe
Campagna	The Power of a Fragrance
Cliente	Unilever
Marca	LYNX
Data di Prima Diffusione/Publicazione	2024 / 5
Settore	Deodoranti
Trama	With a rich history of using its fragrances to ignite attraction, LYNX presents "The Power of a Fragrance". The multi-market campaign taps into the rising trend* of dark humor seen on streaming channels such as Netflix and the like, featuring the LYNX Blue Lavender, a standout scent from the NEW Fine Fragrance Collection. Teaming up with the irreverent Lionel Goldstein, LYNX and LOLA Mullen-Lowe have taken humor to new heights to play with the power of fragrance. Goldstein's world is a blend of the absurd, the melancholic, and the comical, all while maintaining a sense of believability and relevance. Over the years, Goldstein has crafted a diverse portfolio of sharp and witty films, adding an extra layer of zest to the international advertising scene.
Tipo di Media	Televisione
Lunghezza	81 seconds
Agency	MullenLowe NYC / MullenLowe Boston
Director	Lionel Goldstein
Editor	Manu Van Hove
Post Produzione	Bieke De Keersmaecker
Executive Producer	Eurydice Gysel
Post Grading	Olivier Ogneux
Direttore della fotografia	Grimm Vandekerckhove
Agency Producer	Felipe Calviño
Set Designer	Pepijn Van Looy
Creative Team	Pedro Mezzini
Producer	Lander Engels
Account Manager	Oscar Fernandez-Baca
Creative Director	Dante Zamboni
Casting	Sasha Robertson
Agency	Lola BURBAN
Executive Creative Director	Tomás Ostiglia
Design/Graphics	Dries Derycke
Creative Team	Augusto Callegari
Creative Director	Jorge Zacher
Creative Team	Lucía Villalva
Creative Team	Corina Martínez Panés
Sound	Senstudio
Casa di Produzione	Czar.be
Post Production	Czar.be