| Titolo | Ireland's First Online Mortgage Tool |
| Agenzia | Rothco, part of Accenture Song |
| Campagna | Ireland's First Online Mortgage Tool |
| Cliente | Allied Irish Bank |
| Marca | AIB |
| Data di Prima Diffusione/Publicazione | 2020 / 3 |
| Settore | Istituti di Credito |
| Slogan | We Back Belief |
| Filosofia | The mortgage application process can be long and daunting, and it’s often hard to stay motivated when most of the process is out of your control – much like feeling left in the dark, not able to see the way through. To tackle such a feeling, Irish bank AIB has launched the My Mortgage tool that allows customers to see the light – tracking their application and breaking it down into simpler steps. The more customers use the tool, the more their belief in the process builds, lighting a clearer path forward. Inspired by AIB’s ‘Belief is Everywhere’ campaign from 2018, Rothco, part of Accenture Interactive, brought the application to life with a spot that shines the light on the way in which this new tool allows customers to take back control and stay motivated throughout the typically daunting process. Working with Conkerco, the director duo from Academy Films, Rothco set out to craft a campaign that feels like an antidote to the darkness and worry associated with applying for a mortgage. The film follows a couple navigating the application process through a series of scenic vignettes – moving from them leaving the bank, to uploading documents on their phones, to finally owning the house of their dreams. It is an out-and-out celebration of the light, with positive energy and a growing sense of optimism. Rothco created a heightened, imaginative world for the campaign, establishing an intentionally hazy atmosphere at the start to add a feeling of uncertainty around the couple in the film. As their belief grows through the tool, so does the realism in the world. The lights lift as the couple becomes surer of themselves – ultimately ending up in the real world, basked in natural light outside their new home. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Market | Regno Unito |
| Post Produzione | The Assembly Rooms |
| Chief Marketing Officer (CMO) | Mark Doyle |
| Head of Marketing | Mark Brennan |
| Marketing Manager | Pauline Carmody |
| Brand Manager | Sarah Gallagher |
| Brand Manager | Aine Brady |
| Agency Producer | Jessica Derby |
| Chief Creative Officer | Al Kelly |
| Executive Creative Director | Jen Spiers |
| Creative Director | Emma Sharkey |
| Creative Director | Ray Swan |
| Creative Team | Sam Caren |
| Creative Team | Alex Ingarfield |
| Finished Artist | Gerry Cole |
| Account Director | Emily Lyons |
| Account Manager | Amy Harrington |
| Strategist | Bronagh O’Donovan |
| Strategist | Casey Smyth |
| Digital Strategy | Karla Chubb |
| Casa di Produzione | Academy Films |
| Director | Conkerco |
| Producer | Stephen Overs |
| Direttore della fotografia | Franz Lustig |
| Editor | Nik Hindson |
| Online Post House | Screen Scene |
| Post-production Supervisor | Sinead Bagnall |
| VFX Supervisor | Allen Sillery |
| VFX Supervisor | Gavin Casey |
| Colorist | Seamus O’Kane |
| Footage | The Mill London |
| Sound | Screen Scene |
| Sound | Will Farrell |