| Titolo | Builder |
| Agenzia | Havas Montreal |
| Campagna | Playtime |
| Cliente | Monster Factory |
| Marca | Monster Factory |
| Data di Prima Diffusione/Publicazione | 2015 / 4 |
| Settore | Varie |
| Slogan | Who's the real monster? |
| Trama | Throughout history monsters have been characterized as mindless horrors, terrifying all those around them. They live in swamps, lurk in in the shadows, scurry under the bed. The Monster Factory, however, breeds a different kind of monster. Those with real feelings, passions and idiosyncrasies. We wanted to stand up to the stereotype, and show these “monsters”as who they really are: best friends you can count on to always be by your side. No matter what. Havas Worldwide Canada and Someplace Nice create online film campaign for toy manufacturer, Monster Factory. The Monster Factory creates unique plush toys and collectibles for children and adults. Each monster has a unique personality and comes with a write-up of their character. These fun online films pose the question: “Who’s the real monster?”, as we get a glimpse of everyday playtime with kids and their Monster toys. |
| Tipo di Media | Web Film |
| Lunghezza | |
| Più informazioni | monsterfactory.net |
| Agency | Havas Montreal |
| Music / Sound | Pirate Toronto |
| Sound Director | Tom Eymundson |
| Director | Pete Henderson |
| Chief Creative Officer | Helen Pak |
| Colorist | Eric Whipp |
| Editor | Melanie Hider |
| Animation Effects - Executive Producer | Cathy Jefferies |
| Animator - Animation | Steve McArdle |
| Special Effects / VFX | Topix |
| Executive Producer | Chilo Fletcher |
| Editing Company | Stephanie Hickman |
| Executive Producer | Estelle Weir |
| Cinematografia | Brett Van Dyke |
| Sound Producer | Colleen Murphy |
| Casa di Produzione | someplace nice |
| Agency Producer | Francesca Marchese |
| Agency Assistant Producer | Hannah DeCelles |
| Production Designer | Nancy Machel |
| Line Producer | Robbie MacNamara |
| Production Manager | Derek Modesto |
| Assistant Editor | Stefan Manz |
| assistant colorist | Alanna Humphreys |
| Special Effects / VFX | Rob Del Ciancio |
| Sound | Ian Boddy |
| Copywriter | Bill Shaefer |
| Editing Company | Saints Editorial |