| Titolo | Fear |
| Agenzia | Goodby Silverstein & Partners |
| Campagna | Playoffs '08 - NBA |
| Cliente | National Basketball Association |
| Marca | NBA |
| Posted | Mag 2008 |
| Prodotto | Playoffs '08 |
| Settore | Sport di Squadra, eventi sportivi |
| Slogan | Where amazing happens. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Casa di Produzione | Bob Industries |
| Agency Producer | Tod Puckett |
| Account Director | Tanin Blumberg |
| Creative Director | Jamie Barrett |
| Account Manager | Nathan Shamban |
| Associate Creative Director | Ari Weiss |
| Associate Creative Director | Stefan Copiz |
| Art Director | Stefan Copiz |
| Copywriter | Craig Mangan |
| Copywriter | Ari Weiss |
| Copywriter | Jamie Barrett |
| Editing Company | Lost Planet |
| Director | Jonathan Dayton |
| Director | Valerie Faris |