| Titolo | The Pain Barrier |
| Agenzia | MullenLowe U.S. |
| Campagna | It's All About the Beer - Heineken |
| Cliente | Heineken |
| Marca | Heineken |
| Posted | Novembre 2001 |
| Prodotto | Beer |
| Settore | Birre |
| Slogan | It's all about the beer. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Market | Stati Uniti |
| Casa di Produzione | Tate USA |
| Executive Creative Director | Lee Garfinkel |
| Executive Creative Director | Gary Goldsmith |
| Creative Director | C.J. Waldman |
| Copywriter | Steven Hanratty |
| Art Director | Ralph Yznaga |
| Director | Baker Smith |
| Editor | Dave Koza |
| Creative Group Head | C.J. Waldman |
| Producer | Steven Ford |
| Executive Producer | Bob Nelson |
| Executive Producer | David Tate |
| Executive Producer | Bonnie Goldfarb |
| Line Producer | Howard Potter |
| Editor | Karen Kelly |
| Music Production | Bang |
| Music Production | Lyle Greenfield |
| Music Composer | Jane Mangini |
| Audio Engineer | Peter Darmi |