| Titolo | Happiness Arcade |
| Agenzia | Grey Dhaka |
| Campagna | Happiness Arcade |
| Cliente | Coca-Cola Company |
| Marca | 46664/Coca-Cola |
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| Executive Creative Director | S..d G...ul A..m Solo abbonati |
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Coca-Cola new machine: Happiness Arcade (Recycling and Entertaining)
Dhaka is one of the most polluted capital in the world. Coca-Cola has decided to unite its sustainable engagement with its happiness theory in creating a special recycling machine: an arcade machine that runs on empty Coca-Cola bottles. Placed in different locations around the city, you play a "special" Pong game with a friend for a single empty bottle of Coke. since the installation Coca-Cola has collected thousands of plastic bottles. Every little helps