Insights: The Cutting Edge of Advertising tag: social-media - Insights

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

Mark Tungate
da Mark Tungate on 15 November 2023
Whether they’re referred to as “teens” or Generation Z, their world can seem opaque to brands, whose efforts to reach them sometimes fall wide of the mark. BETC Fullsix delved into Gen Z’s attitudes and media consumption. Here are ten points we found compelling. Più informazioni

Mark Tungate
da Mark Tungate on 14 November 2023
Screens are an easy diversion. Our smartphones sit beside us throughout the day: at work, at mealtimes, in the evening. Picking up a book or visiting a museum feels increasingly like an effort. But bookstores, libraries and cultural institutions are fighting back – often, ironically, using digital media. Più informazioni

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