20 effective ways brand advertisers can master the art form of providing thoughtful, productive feedback to their agency partners during creative reviews. Più informazioni
Great CMOs are amazing partnership builders. They create strong,
long-lasting agency relationships that deliver unmatched work and results. Più informazioni
Industry data confirms a significant increase in roster changes and competitive reviews.
Is the trend likely to continue in the years ahead?
What are the implications for brand advertisers and their agencies? Più informazioni
Discipline of Agency Management Increasingly More Data-Driven to Significantly Improve Efficiencies, Effectiveness and Ultimately Relationship Value Più informazioni