What’s the future of the marketing press?
How is the marketing press faring in 2022? As a unique gathering of journalists, through its jury and the related Press Club, the Epica Awards ought to have an idea. Più informazioni
Insights: The Cutting Edge of Advertising tag: pr - Insights
Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.
Crisis Communications: How to Handle the Press When Unexpected, Bad News Befalls Your Agency
The bottom line is that when a crisis befalls your agency, your reputation is on the line. Più informazioni
Can Vertical PR Fuel an Ad Agency’s Growth?
We see vertical publicity as the most close connection between an article placement and snagging that new business opportunity. Più informazioni
Design Plus: 30 Years of the Louvre Pyramid
As a design icon celebrates its 30th birthday, we take a look at its turbulent history. Più informazioni
Flight 370 lost in social maze
I flew into Penang, Malaysia, almost exactly a week after Malaysia Airlines Flight 370 vanished. Although I'm a reporter by training, I was not there to write about the missing plane. In fact I was on... Più informazioni
Cause marketing comes back from the dead
More than 20 years ago, the glimmer of cause marketing made its debut with a patriotic call by the Statue of Liberty renovation folks. Lee Iacocca, former CEO of Chrysler, was its spokesperson. The ca... Più informazioni
Pope Francis - a promising brand
The Church has always understood the power of branding.
As you know, a great brand name expresses in a nutshell the DNA of a range of products, services and experiences.
The Catholic Church requires t... Più informazioni
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