Insights: The Cutting Edge of Advertising tag: pr - Insights

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

Mark Tungate
da Mark Tungate on 26 March 2014
I flew into Penang, Malaysia, almost exactly a week after Malaysia Airlines Flight 370 vanished. Although I'm a reporter by training, I was not there to write about the missing plane. In fact I was on... Più informazioni

Dan Pearlman
da Dan Pearlman on  3 June 2013
More than 20 years ago, the glimmer of cause marketing made its debut with a patriotic call by the Statue of Liberty renovation folks. Lee Iacocca, former CEO of Chrysler, was its spokesperson. The ca... Più informazioni

Enrico Gervasi
da Enrico Gervasi on  9 April 2013
The Church has always understood the power of branding. As you know, a great brand name expresses in a nutshell the DNA of a range of products, services and experiences. The Catholic Church requires t... Più informazioni

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