Insights: The Cutting Edge of Advertising tag: innovation - Insights

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

Mark Tungate
da Mark Tungate on 14 December 2023
Once upon a time, the festive season was a purely analogue affair. Logs on the fire, gifts under the tree. Today, of course, it’s taken on some digital aspects...Here are a few innovative and digital projects with a sprinkle of tinsel. Più informazioni

Mark Tungate
da Mark Tungate on 14 November 2023
Screens are an easy diversion. Our smartphones sit beside us throughout the day: at work, at mealtimes, in the evening. Picking up a book or visiting a museum feels increasingly like an effort. But bookstores, libraries and cultural institutions are fighting back – often, ironically, using digital media. Più informazioni

Philippe Paget
da Philippe Paget on 15 May 2023
Fake news, propaganda around the war in Ukraine, the danger that AI will rewrite history: perhaps more than ever, the truth is under threat. So it’s no surprise that, around the world, charities, the media and agencies have spoken up to defend the truth and decry censorship. Più informazioni

India Fizer
da India Fizer on 15 August 2022
As pandemic restrictions are lifted, many airlines and tourism groups are revamping their marketing strategy to reflect new behavior to the way consumers are planning their trips and to inspire mindful travel. Più informazioni

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