Insights: The Cutting Edge of Advertising tag: epica-awards - Insights

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

Mark Tungate
da Mark Tungate on 12 October 2015
Technology is replacing performance as the central sales pitch of car advertising. Car ads have tended to focus on the driver experience, whether the person (usually a man) behind the wheel is negotia... Più informazioni

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