Insights: The Cutting Edge of Advertising tag: education

Insights: The Cutting Edge of Advertising tag: education - Insights

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

For young talent, advertising still has the power of attraction

da Mark Tungate on 19 April 2024

In partnership with the IAA France, we discuss the perception of advertising among young people, and find out what efforts are being made to attract young talent to the industry. Here are some key points from the interviews. Più informazioni

Shilpa Sinha, McCann: “The industry is attractive because it openly welcomes people from diverse backgrounds”

da Mark Tungate on 18 April 2024

In a series of interviews in partnership with the IAA France, we discuss the perception of advertising among young people, and find out what efforts are being made to attract young talent to the industry. In the last of our four articles, we hear from Shilpa Sinha, Chief Strategy Officer APAC, McCann Worldgroup Asia Pacific. Più informazioni

Mary Hargreaves, Lancaster University: “Our students feel that advertising is a career they will enjoy”

da Mark Tungate on 17 April 2024

In a series of interviews in partnership with the IAA France, we discuss the perception of advertising among young people, and find out what efforts are being made to attract young talent to the industry. This time it's the turn of a teacher: Mary Hargreaves, Teaching Fellow, Advertising & Marketing degree (BA Hons), Lancaster University, UK. Più informazioni

Bas Korsten, VML: “The ability to make a real world impact through advertising is bigger than it’s ever been”

da Mark Tungate on 16 April 2024

In a series of interviews in partnership with the IAA France, we discuss the perception of advertising among young people, and find out what efforts are being made to attract young talent to the industry. In this article we talk to Bas Korsten, Global Chief Creative Officer, Innovation and Co-Chief Creative Officer, EMEA, VML. Più informazioni

Antoinette Beatson, BETC: "We have a shared responsibility to make these kids great"

da Mark Tungate on 15 April 2024

In a series of interviews in partnership with the IAA France, we discuss the perception of advertising among young people, and find out what efforts are being made to attract young talent to the industry. Our first interviewee is Antoinette Beatson, Vice-President, Executive Creative Director, BETC, France. Più informazioni

Return On Belief: Repurposing R.O.I.

on 2 April 2019

ROB — Return On Belief, a measuring stick that ultimately represents a more sustainable alternative helping and driving long-term profitability. Più informazioni