Insights: The Cutting Edge of Advertising tag: ddb

Insights: The Cutting Edge of Advertising tag: ddb - Insights

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

A sparkling new look for Eurostar

da Mark Tungate on 23 October 2023

Eurostar has been whisking passengers under the Channel (or as the French call it, “La Manche”) since 1994. Now it's in renewal mode, with a refreshed brand identity and a lyrical advertising campaign. Più informazioni

Creativity From The Other Side: Keith Reinhard

on 26 February 2020

David Sable interviews Keith Reinhard Più informazioni

Can someone please tell me where the ‘heart’ is in attribution modeling?

on 23 July 2019

In times where brands think that attribution modeling is the answer to everything, it might be a good idea to ask ourselves where the ‘fame’ component is. Più informazioni

AdForum Summit NY 15 Press Review

da Philippe Paget on 4 November 2015

Every year, consultants participating to the Summit write about the event and what they learned during that week. Please find below extract of their articles and links to the original source. Più informazioni

When Your Car Drives You

da Mark Tungate on 12 October 2015

Technology is replacing performance as the central sales pitch of car advertising. Car ads have tended to focus on the driver experience, whether the person (usually a man) behind the wheel is negotia... Più informazioni