TikTok Mid-Year Analysis: How Brands Have Used TikTok in 2021 and What Advertisers Should Learn
A mid-year analysis on the most popular advertising trends seen so far in 2021, and a few tips advertisers can learn from them. Più informazioni
Insights: The Cutting Edge of Advertising tag: creativity - Insights
Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.
In 2021, Creative Is King
The triumphant return of creative demonstrates something all sharp buyers dismiss but which remains a persistent myth: that data and creative are at odds. Più informazioni
Embracing Incongruity: Uncovering Unexpected Brand Potential on Twitch
Because Twitch is so unique and appeals to such a large, diverse audience, possibilities abound in the space between ostensibly incompatible concepts. Più informazioni
Creativity with a Capital C – a Superpower for Business
Ensuring good data-driven digital marketing is essential but it’s a demanding, highly operational challenge. Più informazioni
How Do You Know When It’s Right? (Part 2)
What makes an advertisement that sets the creative standard for years to come? Bruce Lee, Chief Creative Partner of IPNY, shows why when it’s right, it’s right. Più informazioni
How Do You Know When It’s Right? (Part 1)
What makes an advertisement that sets the creative standard for years to come? Bruce Lee, Chief Creative Partner of IPNY, shows why when it’s right, it’s right. Più informazioni
Design Plus: Post-Pandemic Office Life
Sooner or later many of us will go back to an office. But how will office space change to adapt to the post-virus era? Più informazioni
When Milton Glaser Relaunched New York
The genius whose logo has appeared on millions of mugs and T-shirts passed away last month. Here’s the back story of his iconic design. Più informazioni
Design Plus: The Art of Black Lives Matter
The movement has fuelled an outpouring of creativity, starting on the streets and flowing around the world online. Più informazioni
Trevor Robinson: Create Not Hate
The founder and executive creative director of UK agency Quiet Storm reflects on Black Lives Matter and how the ad industry should respond to the movement. Più informazioni
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