TOP5
TOP
5
Best marketing campaigns globally
The best ads and advertising campaigns of the week worldwide.

The week's Top5 marketing campaigns : Jun 10, 2024

1

Oreo - Oreocodes

Launching this issue of our 5 Cannes Contenders is Oreocodes from VML Commerce. A neat activation that invites consumers to scan bar codes on milk packages and redeem Oreos coupons, strengthening the love between Oreos and milk in a fun, interactive way!

TitoloOreocodes
Agenzia
Campagna Oreocodes
Cliente Mondelez
Marca Oreo

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Data di Prima Diffusione/Publicazione Solo abbonati
SettoreSolo abbonati
Tipo di Media Case Study
Lunghezza
Global Chief Creative Officer M...el B...é Solo abbonati
Group Creative Director J...my R..z Solo abbonati
Group Creative Director S...io L..n N...a Solo abbonati
Group Creative Director O....do .a Solo abbonati
Associate Creative Director Se.....án C...as Solo abbonati
Art Director E....an F..o Solo abbonati
Art Director L...a A...la Solo abbonati
Art Director N...tor Be....ea Solo abbonati
Art Director J..n P...to Solo abbonati
Art Director J..n I..a Solo abbonati
Project Manager T...as Me....io Solo abbonati
IT Director M....el ..y Solo abbonati
MOTION DESIGN L...s P....ta Solo abbonati
Concept Designer D...el B...ta Solo abbonati
MOTION DESIGN D...el B...ta Solo abbonati
MOTION DESIGN Jo....an B....var Solo abbonati
Concept Designer Jo....an B....var Solo abbonati
Account Director Ch.....na R..n Solo abbonati
Copywriter N..a Mi.....ov Solo abbonati
Art Director W....am N..�o Solo abbonati
Art Supervisor An....ca G...is Solo abbonati
Chief Technology Officer I..n M...s Solo abbonati
Account Supervisor K...y M...er Solo abbonati
Creative Coordinator D...d Co......sco Solo abbonati
Creative Coordinator P...ip N..h Solo abbonati
Director of Creative J...e A...ng Solo abbonati
2

Orange - Women's Football

With a brief to promote women's football in France, Marcel does clever things with tech to reveal just how skillful and exciting the women's game is!

TitoloWomen's Football
Titolo (Lingua Originale)La compil' des bleues
Agenzia
Campagna Women's Football
Cliente Orange
Marca Orange

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Data di Prima Diffusione/Publicazione Solo abbonati
SettoreSolo abbonati
Filosofia (Lingua Originale)Solo abbonati
Tipo di Media Interattivo
Lunghezza
Advertising Manager Q....in De.....le Solo abbonati
Advertising Manager O....ne Thom.........zures Solo abbonati
Advertising Manager A....el S...sa Solo abbonati
Advertising Manager Ca....ne Fo....at Solo abbonati
Advertising Manager Jea.......ppe Fr.....co Solo abbonati
Advertising Manager A....ne Ma....rd Solo abbonati
Advertising Manager La....tia L...on Solo abbonati
Advertising Manager M...l Sa.....et Solo abbonati
Advertising Manager A...is D....us Solo abbonati
Advertising Manager Is....le S...u Solo abbonati
Advertising Manager M...an Ch....nd Solo abbonati
President P....l  N....m  Solo abbonati
President C....es Geo.......cot Solo abbonati
Chief Creative Officer Y...i Gu......mov Solo abbonati
Creative Director X....r  .e Bo.....ger Solo abbonati
Copywriter A....in J....ot Solo abbonati
Art Director V....nt T....ne Solo abbonati
Art Director Assistant ..m S...u Solo abbonati
Motion Designer J...en T....ez Solo abbonati
Social Media Creative M....eu B...a Solo abbonati
Associate Director Eri......illod Solo abbonati
Account Director S...�ne R....dy Solo abbonati
Project Director ..a Ca.....lo Solo abbonati
Project Manager A....ne Za.....yer Solo abbonati
Strategic Planner M....ux GRE......OUX Solo abbonati
Agency Pu....is C....il Solo abbonati
Executive Creative Director F....ce De.....rt Solo abbonati
Client Lead A..e D...é Solo abbonati
Casa di Produzione Pr.....ous Solo abbonati
Head of Production T....hé Ro.....rg Solo abbonati
Post Production Manager Fra......rvé M..c Solo abbonati
Post-production Producer Jo....an K...a Solo abbonati
Lead Flame Artist - VFX Supervisor N....as V...l Solo abbonati
VFX Artist Se.....en De....ur Solo abbonati
VFX Artist S....ak Tai......ong Solo abbonati
VFX Artist E...ia R....dy Solo abbonati
VFX Artist ..c No.....ger Solo abbonati
VFX Artist Gu.....me Ri....et Solo abbonati
VFX Artist L...s N...d Solo abbonati
VFX Artist Fra........avier C....ent Solo abbonati
VFX Artist P..l C...é Solo abbonati
VFX Artist ..�o A...r Solo abbonati
VFX Artist A...en V....er Solo abbonati
Editor in Chief M....�el B....la Solo abbonati
Photo Research ..s Ar....ns .u F..m Solo abbonati
Producer V...�ry .u P...ux Solo abbonati
Producer S....ne B....ti Solo abbonati
Lead Photo Researcher R...i ..n Solo abbonati
Photo Researcher P...ia Hos......our Solo abbonati
Sound Production Pr.....ous Solo abbonati
Sound Producer J..�l Te.....eau Solo abbonati
Sound Engineer O....er V...rt Solo abbonati
Chief Creative Officer G...tan .u P...ux Solo abbonati
3

Channel 4 - Channel 4 Idents 2023

This utterly absorbing, continuous motion film brings back Channel 4's iconic block logo, taking the viewer on a poetic and creative visual journey through news, content and community. Created to launch the UK broadcaster's new identity as a single-brand streaming service.

TitoloChannel 4 Idents 2023
Agenzia
Campagna Channel 4 Idents 2023
Cliente Channel 4
Marca Channel 4

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PostedOttobre 2023
SettoreSolo abbonati
Tipo di Media Corporate Identity
Lunghezza
Sound
Animator - Animation T..e B...d A..., L...on Solo abbonati
Creative Director M..e Sk....ic Solo abbonati
Creative Director D...el W...e Solo abbonati
Creative Director L...ey A...n Solo abbonati
Creative Director B...c Solo abbonati
Casa di Produzione ..t Pr....ce Solo abbonati
Casa di Produzione L..e S..g Solo abbonati
Director S...n Am.....eh Solo abbonati
Casa di Produzione O....al A..s Solo abbonati
Director M..e Ba....ck Solo abbonati
Director W..l D...n Solo abbonati
Director D...el E...ck Solo abbonati
Director J...s A...n Solo abbonati
Director V...ty ..y L..e Solo abbonati
Director M...a ..x Solo abbonati
Director L...s M....rt Solo abbonati
Director J....na O...i Solo abbonati
Director E....tt P...r Solo abbonati
Director ..e Ro....ix Solo abbonati
Director ..n T...n S...h Solo abbonati
Director D...el W...e Solo abbonati
Art Director M....ew F...er Solo abbonati
Art Director I...en G...t T...r Solo abbonati
Agency Producer L...en H...en Solo abbonati
Producer J...s ..y Solo abbonati
Direttore della fotografia D...el L...in Solo abbonati
Direttore della fotografia E....ne Mo.....au Solo abbonati
Editor F...d G...r Solo abbonati
Sound Engineer W..l C...n Solo abbonati
Casting K....el Co....ne Solo abbonati
Casting C...re Ca.....on Solo abbonati
Casting B....da No.....fe Solo abbonati
Executive Creative Director L...ey A...n Solo abbonati
Voice and words J..n J...ph H..t Solo abbonati
2D Supervisor S....en G...so Solo abbonati
2D Supervisor ..o W...on Solo abbonati
2D Supervisor M...el W....en Solo abbonati
VFX Producer C...s A...no Solo abbonati
CG Supervisor M..e Ba....ck Solo abbonati
CG Supervisor ..m O....ne Solo abbonati
CG Supervisor N..k S....ey Solo abbonati
2D Team M...lo P...z Solo abbonati
2D Team J...e C...ts Solo abbonati
2D Team O...ia O....eill Solo abbonati
2D Team L..y La....ce Solo abbonati
2D Team V....ia Sc......dre Solo abbonati
2D Team El....ra L....go Solo abbonati
2D Team B...ie V...la Solo abbonati
2D Team C...s F...er Solo abbonati
2D Team ..n C...ey Solo abbonati
2D Team ..m Ro....on Solo abbonati
CG Team ..n C...or Solo abbonati
CG Team N...l T...s Solo abbonati
CG Team B...an Wi....ms Solo abbonati
CG Team ..n B...d Solo abbonati
CG Team J...an C...s Solo abbonati
CG Team M...me P....rt Solo abbonati
CG Team ..e I...tt Solo abbonati
CG Team T....ra R....an Solo abbonati
CG Team Q....in Cor......rin Solo abbonati
CG Team S....en R..s Solo abbonati
Grade ..x Fe....on H..k Solo abbonati
Grade S...ne Gr.....ola Solo abbonati
Animator - Animation ..e L..e Solo abbonati
4

Poker Beer - Imagine With Petacos

We love this innovative activation from Poker Beer in Colombia, that helps small local shops create social spaces for the community. Creative through DDB Worldwide Colombia in collaboration with multicultural agency Buentipo Anchor.

TitoloImagine With Petacos
Agenzia
Campagna Imagine with Petacos
Cliente Bavaria Brewery
Marca Poker Beer
Data di Prima Diffusione/Publicazione 2024 / 6
Settore Birre
Trama Poker, the beer of friendship, is implementing an innovative initiative to support one big group of friends, shopkeepers, by transforming neighborhood stores into entertainment spaces. According to recent data, there are more than 500,000 neighborhood stores in Colombia. And when these stores create spaces for friends to gather, their sales can increase by up to 15%. But there's a problem: only 4% of shopkeepers have the necessary resources to acquire furniture that allows the creation of entertainment spaces in their stores. However, most of them have Poker beer PETACOS, which are essential for beer distribution in Colombia, since the primary consumption here is of returnable bottles. That's how "Imagine it with Petacos" was born, a modular design system that uses PETACOS to create functional furniture adaptable to any space. Shopkeepers are able to obtain additional pieces to build tables, foosball tables, bars, chairs, pool tables, and much more through BEES, ABInBev’s digital B2B platform, where they accumulate points and redeem them for more furniture.
Tipo di Media Televisione
Lunghezza
President
Chief Creative Officer
Managing Director
Chief Creative Officer
Chief Executive Officer (CEO)
Art Supervisor
Chief Strategy Officer
Chief Marketing Officer (CMO)
Marketing Director
Brand Manager
Creative Director
Creative Director
Art Supervisor
Creative Director
Art Director
Art Director
Art Director
Art Director
Motion
Director
Chief Executive Officer (CEO)
Managing Director
Creative Vice President
Creative Vice President
Chief Experience Officer
Account Director
Vice President (VP)
Project Manager
Partner Portfolio Management
Creative Director
Account Executive
Art Director
Copywriter
Art Director
Art Director
Art Director
Art Director
Art Director
Art Director
Art Director
Art Director
Art Director
Art Director
Art Director
Art Director
Art Director
Art Director
Art Director
Art Director
Art Director
Copywriter
Graphic Designer
Copywriter
Digital Design
Copywriter
Art Director
Copywriter
Copywriter
Art Director
Associate Creative Director
Associate Creative Director
Motion Graphic Designer
Copywriter
Associate Creative Director
Executive Producer
Audio Engineer
Producer
Executive Producer
5

Laut Gegen Nazis E.V. - Rights against the Right

Jung von Matt creates awareness of NGO Laut Gegen Nazis, whose mission is to fight the rise of extremism in Germany and across Europe. The NGO trademarked codes used by Nazis to circumvent existing laws that ban the use of explicit far-right terms.

TitoloRights against the Right
Agenzia
Campagna Rights against the Right
Cliente Laut Gegen Nazis E.V.
Marca Laut Gegen Nazis E.V.

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Data di Prima Diffusione/Publicazione Solo abbonati
SettoreSolo abbonati
SloganSolo abbonati
TramaSolo abbonati
FilosofiaSolo abbonati
ProblemaSolo abbonati
RisultatoSolo abbonati
Tipo di Media Interattivo
Lunghezza
Executive Creative Director ..n H....ck Solo abbonati
Creative Director S...n K....el Solo abbonati
Creative Director Ch.....an W...ky Solo abbonati
Art Director C...na Ho....nn Solo abbonati
Project Manager K...a S...e Solo abbonati
Project Manager Cl....sa N...l Solo abbonati
Agency Producer J...a C...er Solo abbonati
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