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Best marketing campaigns globally
The best ads and advertising campaigns of the week worldwide.

The week's Top5 marketing campaigns : May 13, 2024

1

easyJet - All Aboard the Orange Plane

Airline easyJet celebrates the 2024 Eurovision Song Contest with a series of suitably euphoric, catchy in-flight, fan village and social media activations, in partnership with T&Pm and DEPT.

TitoloAll Aboard the Orange Plane
Agenzia
Campagna All Aboard the Orange Plane
Cliente easyJet
Marca easyJet
Data di Prima Diffusione/Publicazione 2024 / 5
Settore Trasporto Aereo, Ferroviario, Automobilistico, Marittimo.
Trama Airline easyJet has celebrated the 2024 Eurovision Song Contest with a series of suitably euphoric activations in flight, in the fan [AG1] village and across social channels in partnership with T&Pm and DEPT®. Following the announcement of the multi-year partnership deal as The Eurovision Song Contest’s Official Airline, the campaign “It’s Your Show, Get Out There” builds on easyJet’s “Get Out There” brand platform to lift travellers into the unbounded joy of travel and Eurovision. On bank holiday Monday, travellers from London Gatwick to Copenhagen had a trip to remember with a surprise Eurovision Song Contest in the sky hosted by none other than RuPaul Drag Race UK winner Tia Kofi. Three performers, all easyJet employees, battled it out on board to take home the ‘Sky High Talent Show’ trophy, with passengers on the flight, including members of OGAE - the largest Eurovision Song Contest fan network in the world, voting for their favourite performance at 35,000 feet.
Tipo di Media Social Media
Lunghezza
Marketing Director
Brand Manager
Agency
Agency
Creative Director
Creative Team
Planning Director
Managing Director
Business Director
Senior Producer
Agency
Head of Production
Production Assistant
Lead Researcher
Director Marketing Services
Creative Lead
Content Director
Content Director
Content Director
Chief Executive Officer (CEO)
Global Executive Creative Director
Producer
Editorial Direction
Creative Team
Business Director
Account Manager
Senior Producer
Strategist
Design Director
Director
Direttore della fotografia
Gaffer
Wardrobe
Wardrobe
Hair
Hair
Runner
Offline Editing
Colorist
Special Effects / VFX
Music Lyricist
Music Production
Engineering
2

VABYSMO - A Beautiful Sight

This Mother's Day, Grey Health pays tribute to mothers with this beautiful animated short film for eye care brand VABYSMO.

TitoloA Beautiful Sight
Agenzia
Campagna A Beautiful Sight
Cliente Genetech
Marca VABYSMO
Data di Prima Diffusione/Publicazione 2024 / 5
Settore Farmaceutici/Sanitari
Trama Our mothers help shape our vision for the world. So, when their vision is at risk due to wet age-related macular degeneration, the leading cause of vision loss among older adults in the US, how we care for them means everything. This Mother’s Day, to celebrate our mothers, and the doctors with the distinct responsibility of protecting their vision, Genentech is releasing a short, animated film titled “A Beautiful Sight,” created by Grey Health. The film’s strong narrative juxtaposes a mother’s vision loss with her son’s steps to become a retina specialist. Using the first-person POV the film showcases how our vision is cared for, literally and metaphorically. "A Beautiful Sight was conceived with a grand vision: to redefine the standards of craft and storytelling within the realm of branded pharmaceutical advertising. Traditionally dominated by predictable lifestyle imagery and functional communication approaches, our aim is to elevate the narrative, emotion and visual experience to new heights," shared Bruno Rebelo, Executive Creative Director at Grey Health.
Tipo di Media Web Film
Lunghezza
Global Chief Creative Officer
Talent
Group Creative Director
Creative Director
Creative Director
Associate Creative Director
Copy Supervisor
Managing Director
Strategist
Senior Producer
Director
Director
Art Director
Executive Producer
Producer
Concept Art
Concept Art
Animator - Animation
Animator - Animation
Motion
Executive Creative Director
Associate Creative Director
Art Supervisor
Head of Account Management
Account Management
Account Management
Account Supervisor
Account Supervisor
Strategy Director
Director of Project Management
Lead Project Manager
Lead Project Manager
Business Operations
Executive Producer
Music Producer
Producer
Line Producer
CGI
CGI
Lead 3D Artist
Lead 3D Artist
Tech Pipeline Director
Storyboard
Concept Art
Concept Art
Concept Art
Concept Art
Lead Researcher
Consumer Director
3D Retoucher
3D Lead
3D Modeler
3D Modeler
3D Modeler
3D Modeler
3D Modeler
3D Modeler
3D Modeler
3D Modeler
3D Modeler
3D Modeler
3D Modeler
3D Modeler
3D Modeler
3D Modeler
3D Modeler
Talent
Animation Director
Executive Creative Director
Animator - Animation
Associate Creative Director
Art Supervisor
Animator - Animation
Animator - Animation
Head of Account Management
Special Effects / VFX
Account Management
Compositing
Account Supervisor
Music Producer
Account Supervisor
Strategy Director
Music Producer
Director of Project Management
Music Producer
Lead Project Manager
Lead Project Manager
Video Editor
Business Operations
Executive Producer
Line Producer
Tech Pipeline Director
Storyboard
Concept Art
Concept Art
Concept Art
Concept Art
Lead Researcher
Consumer Director
3D Lead
3D Modeler
3D Modeler
3D Modeler
3D Modeler
3D Modeler
3D Modeler
3D Modeler
3D Modeler
3D Modeler
3D Modeler
3D Modeler
3D Modeler
3D Modeler
Talent
Animator - Animation
Animator - Animation
Animator - Animation
Special Effects / VFX
Compositing
Music Producer
Music Producer
Video Editor
3

Tango - Warden

Hilarious new ad for the UK's Tango soft drink that sticks with the brand's long-running, winning 'Tango'd' payoff line. Creative through VCCP.

TitoloWarden
Agenzia
Campagna Warden
Cliente Britvic Soft Drinks Limited
Marca Tango
PostedMag 2024
Settore Bevende Fredde/Acque minerali/Bevande calde
Tipo di Media Social Media
Lunghezza
Production Girl & Bear
Director
4

Badoit - Bulles de Joie

One of two new films that unveil Badoit's new visual identity, repositioning the mineral water as elegant and refined.

TitoloBulles de Joie
Agenzia
Campagna Bulles de Joie 2024
Cliente Danone Eaux
Marca Badoit
Data di Prima Diffusione/Publicazione 2024 / 5
Settore Acque minerali con gas
Filosofia (Lingua Originale) BETC et Badoit dévoilent deux nouveaux films qui annoncent la nouvelle identité visuelle ainsi que le repositionnement de la marque, alliant raffinement et élégance.
 
Ils illustrent ce que l’on ressent lorsqu’on passe un bon moment avec ses proches, que ce soit lors d’un déjeuner en famille ou un apéritif entre amis. Un moment de convivialité et de légèreté où l’on oublie tout, sauf la joie d’être ensemble et le plaisir des fines bulles. Une jolie métaphore d’une bulle de joie qui illustre mieux que jamais la signature historique de la marque. 
 
À la réalisation, Anton Tammi, qui vient de l’univers du clip et du luxe (réalisateur de clips pour The Weeknd ainsi que de la publicité Saint Laurent avec Zoé Kravitz, entre autres), à l’aise dans l’art délicat du plan séquence. Son univers visuel et sonore amène un vent de fraîcheur et donne vie à l’esprit aérien de la marque. 
 
 
Les deux films seront diffusés à partir du 06/05 et seront déclinés en affichage, presse, DOOH ainsi qu’en digital.
Tipo di Media Televisione
Lunghezza
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Vice President (VP)
Account Management
Account Management
Account Management
VP, Executive Creative Director
Creative Director
Copywriter
Art Director
Art Director
Creative Maker
Agency TV Producer
Casa di Produzione
Director
Producer
Director of Production
Direttore della fotografia
Chief Decorator
Stylist
Post Produzione
Editor
Colorist
Sound Production GUM
Music Composer
5

LYNX - The Robbery

This second of two darkly humorous films for LYNX through MullenLowe tells the story of love born out of a robbery! Directed by Lionel Goldstein.

TitoloThe Robbery
Agenzia
Campagna The Power of a Fragrance
Cliente Unilever
Marca LYNX
Data di Prima Diffusione/Publicazione 2024 / 5
Settore Deodoranti
Trama With a rich history of using its fragrances to ignite attraction, LYNX presents "The Power of a Fragrance". The multi-market campaign taps into the rising trend* of dark humor seen on streaming channels such as Netflix and the like, featuring the LYNX Blue Lavender, a standout scent from the NEW Fine Fragrance Collection. Teaming up with the irreverent Lionel Goldstein, LYNX and LOLA Mullen-Lowe have taken humor to new heights to play with the power of fragrance. Goldstein's world is a blend of the absurd, the melancholic, and the comical, all while maintaining a sense of believability and relevance. Over the years, Goldstein has crafted a diverse portfolio of sharp and witty films, adding an extra layer of zest to the international advertising scene.
Tipo di Media Televisione
Lunghezza
Agency
Director
Editor
Post Produzione
Executive Producer
Post Grading
Direttore della fotografia
Agency Producer
Set Designer
Creative Team
Producer
Account Manager
Creative Director
Casting
Agency
Executive Creative Director
Design/Graphics
Creative Team
Creative Director
Creative Team
Creative Team
Sound
Casa di Produzione
Post Production
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