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The week's Top5 marketing campaigns : Sep 18, 2023
1
Uber Eats - Get Almost Almost Anything feat. Tom Felton
Uber Eats in Australia enlists Tom Felton to promote their breadth of service with magical, but unfortunate, consequences! Creative through Special Group.
| Titolo | Get Almost Almost Anything feat. Tom Felton |
| Agenzia | Special Group |
| Campagna | Get Almost Almost Anything |
| Cliente | Uber Eats |
| Marca | Uber Eats |
| Data di Prima Diffusione/Publicazione | |
| Settore | Other Online Services |
| Tipo di Media | Televisione |
| Lunghezza | |
| Casa di Produzione | The Sweet Shop |
| Actor / Celebrity | Tom Felton |
| Director | Damien Shatford |
| Advertising Manager | Channa Goonasekara |
| Creative Director | James Sexon |
| Creative Director | Max McKeon |
| Creative Director | Harry Neville-Towle |
| Editing Company | ARC Edit |
| Editor | Luke Haigh |
2
Kia EV6 GT - Tilt-Proof Challenge
Innocean Berlin puts four gamers through a high-speed driving challenge to test Kia's road handling prowess, leaning into the gaming term 'tilt-proof'!
| Titolo | Tilt-Proof Challenge |
| Agenzia | INNOCEAN Berlin |
| Campagna | Tilt-Proof Challenge |
| Cliente | Kia Motors |
| Marca | Kia EV6 GT |
| Data di Prima Diffusione/Publicazione | |
| Settore | Auto Nuove |
| Tipo di Media | Televisione |
| Lunghezza | |
| Chief Creative Officer | Gabriel Mattar |
| Executive Creative Director | Ricardo Wolff |
| Creative Director | José Suaid |
| Creative Director | Sebastian Pattis |
| Business Director | Alessia Bellini |
| Head of Production | Fabian Barz |
| Art Director | Ana Conrado |
| Art Director | Changkyu Ku |
| Copywriter | Nicolas Holz |
| Art Director | Saymon Souza Medeiros |
| Direttore della fotografia | Konstantin Freyer |
| Producer | Juergen Joppen |
| Production Assistant | Lukas Baeuerle |
| Chief Operating Officer (COO) | Jonathan Hill |
| Copywriter | Divya Mirlay |
| Account Manager | Špela Viduč |
| Account Manager | Nadia Esi Berchtenbreiter |
| Strategy Director | Jörn Ballentin |
| Strategic Planner | Odile Breffa |
| Assistant Director | Hendrik Holler |
| Social Media Director | Zhong To |
| Sound | Schwarm |
| Offline Editing | Timo Braunisch |
| Offline Editing | Arthur Heisler |
| Offline Editing | Slaughterhouse GmbH |
| Technology Development | Glassworks Amsterdam |
3
Fiverr - Power of Humanity
Freelancer marketplace Fiverr launches a new campaign that celebrates human skill and recognizes AI as a powerful additive. Creative from Fiverr's in-house team.
| Titolo | Power of Humanity |
| Agenzia | Fiverr |
| Campagna | Power of Humanity |
| Cliente | Fiverr |
| Marca | Fiverr |
| Data di Prima Diffusione/Publicazione | |
| Settore | Siti Internet |
| Trama | Fiverr, the company that is revolutionizing how the world works together, today announced its new brand campaign, “Power of Humanity.” As the world of work quickly evolves with the rise of AI technology, this campaign recognizes and celebrates the essential role humans (still) play. The new hero ad and OOH placements convey the message that while AI is a powerful tool, it still requires a human touch to make truly inspired work. The “Power of Humanity” brand campaign includes a 60-second hero ad and OOH elements both developed by Fiverr’s in-house creative team. With the goal of taking a more optimistic approach to AI and highlighting its potential, Fiverr developed the creative to showcase that AI is not something to fear, but instead embraced and used to elevate work to the next level. This is also supported by recent research. A survey of 500 businesses across the U.S. conducted by IPSOS for Fiverr found that 90% reported using or are planning to use freelancers to complete or complement projects conducted using Generative AI (59% versus 31%). This data shows businesses are mainly optimistic about AI, but still believe human talent should be integrated throughout the process. |
| Tipo di Media | Televisione |
| Lunghezza |
4
Progressive Insurance - Game Plans
Progressive returns to its "Replay" campaign in this humorous new execution. Creative from AOR, Arnold Worldwide.
| Titolo | Game Plans |
| Agenzia | Arnold Worldwide NY |
| Campagna | Game Plans |
| Cliente | Progressive Insurance |
| Marca | Progressive Insurance |
| Data di Prima Diffusione/Publicazione | |
| Settore | Assicurazioni |
| Trama | Just in time for football season comes the return of Progressive’s NFL campaign, Replay. This second run of the Replay campaign reminds viewers that this NFL season there will be plenty of on-field disputes, but one play no one will challenge is saving money off the field when you bundle home and auto with Progressive. “Game Plans,” the first :30 spot to launch, highlights an awkward moment between two neighbors waiting for their kids' bus. In this spot, a young daughter throws the challenge flag to show what really happened in a conversation of her mother’s true feelings about attending the neighbor’s house to watch the game. |
| Tipo di Media | Televisione |
| Lunghezza |
5
Visa - Lifelong Buffalo Bills Fan
Visa plays into a man's dedication to the Buffalo Bills, as the team is present at pivotal moments in his life!
| Titolo | Lifelong Buffalo Bills Fan |
| Agenzia | Wieden + Kennedy |
| Campagna | Lifelong Buffalo Bills Fan |
| Cliente | Visa |
| Marca | Visa |
| Data di Prima Diffusione/Publicazione | |
| Settore | Plastic Cards/Investimenti |
| Tipo di Media | Televisione |
| Lunghezza | |
| Editing Company | Final Cut |
| VFX Company | Significant Others |
| Global Chief Creative Officer | Karl Liebermann |
| Chief Creative Officer | Azsa West |
| Creative Director | Matthew Carroll |
| Creative Director | Edward Harrison |
| Art Director | Liam McKay |
| Copywriter | Will Curtis |
| Head of Production | Orlee Tatarka |
| Agency Executive Producer | Robert Saxon |
| Senior Agency Producer | Paul Golubovich |
| Design Director | David Trujillo |
| Senior Design Producer | Lis Parker |
| Motion Lead | Jeff Ackley |
| Motion Lead | Adam Sirkin |
| Motion Designer | Ryan Jacobson |
| Motion Designer | David Mellor |
| Group Strategy Director | Amy Lindblade |
| Strategy Director | Patrick Cooper |
| Strategist | Keiko Schnelle |
| Casa di Produzione | Prettybird |
| Director | A.V. Rockwell |
| Executive Producer | Suzanne Hargrove |
| Director of Production | Tracy Hauser |
| Line Producer | Matt Wensinger |
| DP | Rina Yang |
| Production Designer / Art Director | Kai Boydell |
| 1st AD | Lily Garcia |
| Editor | Jim Helton |
| Assistant Editor | Megan Marie Connolly |
| Assistant Editor | Elijah hermitt |
| Managing Director | Justin Brukman |
| Editorial Company Executive Producer | Suzy Ramirez |
| Head of Production | Rebecca Mitchell |
| Editorial Producer | Miles Barfield |
| VFX Managing Director | Justin Brukman |
| VFX Executive Producer | Alyssa St. Vincent |
| VFX Executive Creative Director | Dirk Greene |
| Flame Artist | Nicholas Renaudeau |
| Head of Design | Phil Brooks |
| VFX Assistant | Jacob Williams |
| VFX Producer | Kyla Amols |
| Production Coordinator | Hoa Vu |
| Color Grade Company | Trafik |
| Senior Colorist | Daniel De Vue |
| Color Assist | Monica Escalante |
| Color Producer | Julian King |
| Music | New Math |
| Executive Music Producer | Kala Sherman |
| Music Creative Director | Raymond Loewy |
| Music Creative Director | David Wittman |
| Music Composer | Dan Sammartano |
| Sound Design Company | Machine |
| Sound Designer | Michalis Anthis |
| Executive Sound Producer | Matej Obreskovic |
