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The week's Top5 marketing campaigns : Feb 13, 2023
1
Paramount+ - A Mountain of Entertainment : Stallone Face
Our Super Bowl picks: Paramount+'s Stallone Face gets #1 spot, receiving most votes from the global AdForum team! Editorial Director Mark Tungate says: "it’s exactly the kind of celebrity-stuffed entertainment that defines Super Bowl advertising. Plus, it works".
| Titolo | A Mountain of Entertainment : Stallone Face |
| Agenzia | Droga5 |
| Campagna | A Mountain of Entertainment |
| Cliente | Paramount |
| Marca | Paramount+ |
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| Data di Prima Diffusione/Publicazione | Solo abbonati |
| Settore | Solo abbonati |
| Tipo di Media | Televisione |
| Lunghezza | |
| Casa di Produzione | O Positive |
| Music | Human |
| Editing Company | A...de E..t Solo abbonati |
| Post Production | Pa.....ent Solo abbonati |
| Animator - Animation | Ti....se ..s A....es Solo abbonati |
| Audio Post Production | H...d C..y Solo abbonati |
| Footage | R..e M...um G...p I... Solo abbonati |
| Actor / Celebrity | Sy.....er St....ne Solo abbonati |
2
General Motors & Netflix - Directions (AOTD)
Will Ferrell's Super Bowl teaser ad comes in at #2 in a new GM / Netflix collab.
| Titolo | Directions (AOTD) |
| Agenzia | the community |
| Campagna | Why not an EV? |
| Cliente | General Motors & Netflix |
| Marca | General Motors & Netflix |
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| Data di Prima Diffusione/Publicazione | Solo abbonati |
| Settore | Solo abbonati |
| Tipo di Media | Televisione |
| Lunghezza | |
3
Heinz - LVII
The AdForum Paris team chooses Rethink Communications' funny focus on LVII - meaning 57 - and the clever tie-in with Heinz 57, as their top Super Bowl ad.
| Titolo | LVII |
| Agenzia | Rethink Communications Inc. |
| Campagna | 57 |
| Cliente | Kraft Heinz |
| Marca | Heinz |
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| Data di Prima Diffusione/Publicazione | Solo abbonati |
| Settore | Solo abbonati |
| Tipo di Media | Televisione |
| Lunghezza | |
| Chief Creative Officer | A...n St....an Solo abbonati |
| Chief Creative Officer | M..e D....ck Solo abbonati |
| Chief Strategy Officer | S..n Mc....ld Solo abbonati |
| Creative Director | Z....ry Ba....ta Solo abbonati |
| Associate Creative Director | G...f B....ie Solo abbonati |
| Copywriter | G...f B....ie Solo abbonati |
| Copywriter | P..l C....er Solo abbonati |
| Art Director | Z....ry Ba....ta Solo abbonati |
| Art Director | S...an D'....sa Solo abbonati |
| Strategist | J...an M...an Solo abbonati |
| Strategist | E..a Ba....ld Solo abbonati |
| Agency Producer | N...a M....il Solo abbonati |
| Agency Producer | K..e S....er Solo abbonati |
| Casa di Produzione | ..D Pr......ons Solo abbonati |
| Director | T...a Gr.....rg Solo abbonati |
| Executive Producer | S...h Wal......lls Solo abbonati |
4
Kia - Binky Dad
AdForum's US content team picks the adorable Binky Dad film for Kia, from David&Goliath.
| Titolo | Binky Dad |
| Agenzia | David&Goliath |
| Campagna | Super Bowl 2023 |
| Cliente | Kia Motors |
| Marca | Kia |
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| Posted | Febbraio 2023 |
| Settore | Solo abbonati |
| Tipo di Media | Televisione |
| Lunghezza | |
| Footage | The Mill New York |
| Special Effects / VFX | The Mill New York |
| Founder and Creative Chairman | D...d A...lo Solo abbonati |
| Chief Creative Officer | ..n P....ll Solo abbonati |
| Chief of Social Impact | B...e W....ee Solo abbonati |
| Executive Creative Director | M..k Mo....ro Solo abbonati |
| ECD / Art Director | R...rt Ca....as Solo abbonati |
| ECD / Copywriter | Co....ey P...er Solo abbonati |
| Executive Creative Director | F...ke T....nn Solo abbonati |
| GCD / Art Director | J..n O..a Solo abbonati |
| CD / Art Director | R..y O...i Solo abbonati |
| CD / Copywriter | J...n M...er Solo abbonati |
| Director of Broadcast Production | P..l Al....se Solo abbonati |
| Group Executive Producer | Ch......her C....an Solo abbonati |
| Executive Producer | J...et D....nd Solo abbonati |
| Managing Director, Integrated Production and Technology Services | P...r B....tt Solo abbonati |
| Executive Art Producer | C..a N...o Solo abbonati |
| Executive Print Producer | E...a A...od Solo abbonati |
| Executive Digital Producer | T...n Wa....er Solo abbonati |
| Senior Digital Producer | M....el ..n P..t Solo abbonati |
| Digital Producer | J...a M....ci Solo abbonati |
| Head of Strategy | M....sa C...al Solo abbonati |
| Group Strategy Director | K...n De....an Solo abbonati |
| Associate Strategy Director | K...y S...er Solo abbonati |
| Jr Strategist | K...ey H....er Solo abbonati |
| Group Communications Strategy Director | J..f C....ta Solo abbonati |
| Senior Communications Planner | E..a M...er Solo abbonati |
| Managing Director | L..a T...er Solo abbonati |
| Account Director | A....on Dr.....ich Solo abbonati |
| Account Director | J...e Fr....an Solo abbonati |
| Management Supervisor | Co....ey L....um Solo abbonati |
| Senior Account Executive | B....ni O...ga Solo abbonati |
| Senior Account Executive | M....on H...og Solo abbonati |
| Assistant Account Executive | B....ra L...z Solo abbonati |
| Product Information Manager | M..k M...ul Solo abbonati |
| Director of Business Affairs | Qu....An P..n Solo abbonati |
| Associate Traffic Director | Je....ia H....ng Solo abbonati |
| Senior BA Manager | S..y D...s Solo abbonati |
| Associate BA Manager | Kr....na ..n Solo abbonati |
| Director of Project Management | ..y C...ng Solo abbonati |
| Senior Project Manager | D...a Al.....er Solo abbonati |
| Casa di Produzione | ..Z Solo abbonati |
| Director | D...e A...la Solo abbonati |
| Direttore della fotografia | ..l C....ey Solo abbonati |
| President Executive Producer | D...d Z...er Solo abbonati |
| Senior Executive Producer | E...s K....ns Solo abbonati |
| Producer | N....ie H..l Solo abbonati |
| UPM | S...n L...n Solo abbonati |
| Production Designer | Q...o C....ey Solo abbonati |
| Editorial house | S....ch .A Solo abbonati |
| Editor | D...on C....on Solo abbonati |
| Assist | J..e L...n Solo abbonati |
| Managing Director | A..m B...ht Solo abbonati |
| Executive Producer | Jo....an C...io Solo abbonati |
| Sr Producer | C...ty T...es Solo abbonati |
| Colorist | P..l Y...no Solo abbonati |
| Sr. Color Producer | D...se B...n Solo abbonati |
| Color Assistant | G...a P..r Solo abbonati |
| Color Assistant | J...b S....rn Solo abbonati |
| Color Assistant | Al.....ra Ma.....ko Solo abbonati |
| Color Assistant | Fr.....ck Ag....ng Solo abbonati |
| Executive Creative Director | C...s K...ht Solo abbonati |
| Executive Creative Director | J..n L...ti Solo abbonati |
| Creative Director | M....el G....ry Solo abbonati |
| Special Effects / VFX | ..d J....ez B...a Solo abbonati |
| Executive Producer | H....ry T...as Solo abbonati |
| Producer | E...y S...e Solo abbonati |
| Shoot Supervisor | J..n L...ti Solo abbonati |
| Shoot Supervisor | M....el G....ry Solo abbonati |
| Shoot Supervisor | ..d J....ez B...a Solo abbonati |
| Motion Graphics | G..g P..k Solo abbonati |
| Production Coordinator | L...ie W...et Solo abbonati |
| Mix Facility | Ma.....ta ..x Solo abbonati |
| Sound Designer Mixer | N...an D...n Solo abbonati |
| Assistant Engineers | S..n M...a Solo abbonati |
| Assistant Engineers | M..e M...yn Solo abbonati |
| Executive Producers | W....ey M...is Solo abbonati |
| Executive Producers | P...a A...tt Solo abbonati |
| Operations Manager | B...n F...k Solo abbonati |
| Operations Assistant | M....ew H...st Solo abbonati |
| 2D Lead Artist | S...el Sh....tt Solo abbonati |
| 3D Lead Artist | M....ue Es....za Solo abbonati |
| 2D Artist | Michel Kreisel, Lev Grayson, Jake Albers, Pujan Chheda, Aakansha Yadav, Akhil A S, Anisha Kachi, Athul Prakash A, Chilka Souji, Kandala Maniteja, Muhammed Shan K S, Praneet Vivek Borkar, Pushpa Singh, Pushpendra Singh Bhadauriya, Ragesh Ramachandran, Rajinikanth R, Rohit Kumar Singh, Sai Kiran Kakaraparthi, Satya Sagar Kolli, Sreeji Mol C.P., Sriram Parameshwaran, Svilen Aynadzhiev, Tarun Kemtur, Yellamilli Sai Hari Sandeep, Yukiko Ishiwata |
| 3D Artist | Cinzia Pegorin, Lalida Karnjanasirirat , Aryan Sachdeva, Melanie Okamura, Binu Das , Aditya Suresh Maskar, Anchal Lahri, Aparna Balasaheb Mali, Gokul G S, Govardhan B, Manthena Sainitesh Reddy, MS Swathi, Prasad Sadanand Uchil, Quentin Mourier, Rakesh Maruthi Pujari, Shahid Hussain, Surendhar Stalin, Sindhuja M S, Yallamraju Venkata Raja Chandra |
| Matte Painting | AerynGray Lau, Bill Lu, Jibin Baby P, Jyothika S, Kanta Singha, Paresh Kumar Swain, Shounak Chandrashekhar Padhye |
| Matchmove Artist | Anirudh Krishna Kurve, Avaneetharan Karuppasamy, Giri Prasath, Gorla Rakesh, Kishor Shivaji Apune, Mubin Munaf Qureshi, Nallur Suhas Bhat, Pabitra Kumar Sahoo, Paras Pareshkumar Shah, Pratik Vilas Pawar, Pritam Narayan Behera, Rais Pinjari, Sovan Tarafdar, Sushant Lavhande, Tirupati Bhavani Shankar Derangula, Viraj Virsen Gaikwad, Vivek Yogesh Kamble |
| Roto Artist | Abhay Singh Chauhan, Ahamadulla Khan, Amit Kumar Shukla, Amrita Pahan, Anilkumar Chauhan, Bhushan Sanjay Tawade, Bijeesh K U, Dalra Manikanta Sai, Harshad Rane, Hrushikesh Kadu, Imrojul Khan, Jaydeep Rajendra Jadhav, Kamlesh Chauhan, Naga Praveen Kumar Y, Nilesh Kale, Nitin Yashwant Thorat, Poly Das, Rahul Jagtap, Rakesh Gharti, Ravi Kant Mishra, Reddy Battula Durgarajesh Reddy, Rohit Kuppekar, Saurabh Patankar, Sekh Sahangir, Shaik Ravoof Basha, Suhas Sitaram Jadhav, Tribhuwan Kumar, Tushar Suresh Bhat, Umesh Shivade Vishal Devkar |
5
New York Mets - We Wanna Hear You
And in at #5 is NY's very own baseball team,The Mets! Gutsy move placing an ad for another sport in the middle of the Super Bowl, and for that we applaud agencies FCB and Giant Spoon, and the players starring in the film. Note the ad was aired only in New York!
| Titolo | We Wanna Hear You |
| Agenzia | FCB New York |
| Campagna | Mets Super Bowl 2023 |
| Cliente | New York Mets |
| Marca | New York Mets |
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| Posted | Febbraio 2023 |
| Settore | Solo abbonati |
| Tipo di Media | Televisione |
| Lunghezza | |
| Chief Creative Officer | M....el A....te Solo abbonati |
| Chief Creative Officer | G....el S....tt Solo abbonati |
| Executive Creative Director | ..u M..r Solo abbonati |
| Executive Creative Director | G..y R...h Solo abbonati |
| Creative Director | ..n G...h Solo abbonati |
| Creative Director | L...lo Sz....da Solo abbonati |
| Associate Creative Director | D...d G...n Solo abbonati |
| Chief Strategy Officer | T..d S....an Solo abbonati |
| Strategy Director | R...ie F...er Solo abbonati |
| Associate program director | C....yn B....an Solo abbonati |
| Management Supervisor | S..n Ki.....ge Solo abbonati |
| SVP Account Director | J....le ..n Wo....en Solo abbonati |
| Media Agency | G...t S...n Solo abbonati |
| Partner | L...a Co....ti Solo abbonati |
| Executive media director | B...ke R..o Solo abbonati |
| VP of investment TV and streaming | A....ny Pe....no Solo abbonati |
| EVP of platforms and data | D....ll J...a Solo abbonati |
| Account Director | Mi....ll K...er Solo abbonati |
| Senior director of social strategy | H...y S...r Solo abbonati |
| Associate director of social strategy | M..e El.....io Solo abbonati |
| Associate Account Director | S...t N...an Solo abbonati |
EDITOR'S PICK
+1
Squarespace - The Singularity
Squarespace
ANDY Awards' Super Bowl pick is multiple Adam Drivers in The Singularity, for Squarespace. This is Squarespace's 9th Super Bowl outing as the brand lightly pokes fun at itself in this clever, well-crafted film.
| Titolo | The Singularity |
| Agenzia | Squarespace |
| Campagna | Big Game Commercial 2023 |
| Cliente | Squarespace |
| Marca | Squarespace |
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| Data di Prima Diffusione/Publicazione | Solo abbonati |
| Settore | Solo abbonati |
| Tipo di Media | Televisione e Cinema |
| Lunghezza | |
| Music / Sound Design | Q Department |
| Post Produzione | Final Cut |
| Post Produzione | Coffee & TV |
| Casa di Produzione | Sm....er Solo abbonati |
| Music / Sound Design | H...d C..y Solo abbonati |
| Post Produzione | B...k K..e Solo abbonati |
| Art Director | A..x Th....on Solo abbonati |
| Copywriter | P..e He.....ez Solo abbonati |
| Creative Director | M....eu Za.....ny Solo abbonati |
| Designer | ..n K..g Solo abbonati |
| Editor | S...h H...ey Solo abbonati |
| MOTION DESIGN | Ch.....na .u Solo abbonati |
| MOTION DESIGN | V...l T...es Solo abbonati |
| Photographer | S....er B...e Solo abbonati |
| Design Director | S..u Pe....en Solo abbonati |
| Developer | S...n .i Solo abbonati |
| Senior Designer | R..n C...el Solo abbonati |
| Senior Designer | Z....in Y....in ..e Solo abbonati |
| Business Affairs | Ki....en Berg........vlik Solo abbonati |
| Business Affairs | Mi....le C...e Solo abbonati |
| Chief Creative Officer | D...d ..e Solo abbonati |
| CEO, Copywriter | A....ny Ca....na Solo abbonati |
| Design Lead | A...rt C...g Solo abbonati |
| Head of Production | E...a K..g Solo abbonati |
| Production Designer | A..x Tu....an Solo abbonati |
| Senior Producer | M...sa W...er Solo abbonati |
| Senior Producer | S..n P..s Solo abbonati |
| Senior Producer | ..s F...k Solo abbonati |
| Digital Retoucher | D...k Ka....er Solo abbonati |
| Digital Retoucher | S..a B..r Solo abbonati |
| Assistant Photographer | C...g Re....ds Solo abbonati |
| Creative Vice President | ..n H...es Solo abbonati |
| Web Development | A...ve T...ry Solo abbonati |
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