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The week's Top5 marketing campaigns : Jul 25, 2022
1
NatWest - Tomorrow Begins Today
High-energy, fun execution from the UK's NatWest bank through The&Partnership. It's good to see banking ads move out of boring and into building cultural appeal with younger generations.
| Titolo | Tomorrow Begins Today |
| Agenzia | T&Pm |
| Campagna | Tomorrow Begins Today |
| Cliente | NatWest |
| Marca | NatWest |
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| Posted | Luglio 2022 |
| Settore | Solo abbonati |
| Tipo di Media | Web Film |
| Lunghezza | |
| Editor | Trim Editing |
| Audio Post Production | Factory Studios |
| Chief Marketing Officer (CMO) | Ma....et J....ng Solo abbonati |
| Brand Marketing Director | N...y Ma....ll Solo abbonati |
| Head of Brand Advertising | P...a C....on Solo abbonati |
| Brand Advertising Lead | ..n W..d Solo abbonati |
| Brand Advertising Lead | Ch.....te H...es Solo abbonati |
| Brand Advertising Manager | E...e C...k Solo abbonati |
| CEO | S...h G....ng Solo abbonati |
| Managing Director | G..y S....ns Solo abbonati |
| Managing Director | S...h C...k Solo abbonati |
| Chief Creative Officer | M...y T...r Solo abbonati |
| Executive Creative Director | T..y A...n Solo abbonati |
| Creative Team | L..i B...s Solo abbonati |
| Creative Team | C..l S...ey K..e A...op Solo abbonati |
| Creative Team | ..n D....vi Solo abbonati |
| Head of Art | P..l Sa.....on Solo abbonati |
| Head of Integrated Production | C....es C...p Solo abbonati |
| Deputy Head of Integrated Production | R..k C...er Solo abbonati |
| Producer | R..k C...er Solo abbonati |
| Stills Producer | I...id W...rt Solo abbonati |
| Head of Planning | R....ca M...s Solo abbonati |
| Account Planner | M..t S..w Solo abbonati |
| Client Lead | ..b P...e Solo abbonati |
| Business Director | A...on T...an Solo abbonati |
| Account Director | I...en C...k Solo abbonati |
| Account Director | A..x A....on Solo abbonati |
| Account Director | J...y M...an Solo abbonati |
| Casa di Produzione | D...L Solo abbonati |
| Director | F....ie P...ll Solo abbonati |
| Executive Producer | Ge.....ve Sh....rd Solo abbonati |
| Producer | J..s W...e Solo abbonati |
| Cast Co-Ordinator | H...a H...d Solo abbonati |
| Production Manager | Do....ka W...k Solo abbonati |
| Direttore della fotografia | O..n Co....dy Solo abbonati |
| Production Designer | A...ur .e B...an Solo abbonati |
| Stylist | H...ah E....ds Solo abbonati |
| Art Director | L...ie W....rs Solo abbonati |
| 1st AD | R...on .e F....es Solo abbonati |
| Editor | T...as Gro......ter Solo abbonati |
| Assistant Editor | J...ph H....aw Solo abbonati |
| Offline Producer | E..a Se....ck Solo abbonati |
| Offline Producer | N...en K..n Solo abbonati |
| Post Produzione | U...ld Solo abbonati |
| Creative Director | ..n C...in Solo abbonati |
| Special Effects / VFX | A..x G..y Solo abbonati |
| VFX Lead | Se.....an Ca....ll Solo abbonati |
| VFX Artist | S...t Si....ds Solo abbonati |
| VFX Artist | ..m Hu....ey Solo abbonati |
| VFX Artist | D..e I..e Solo abbonati |
| VFX Artist | Cr....na S....li Solo abbonati |
| VFX Artist | Fa....io G..o Solo abbonati |
| VFX Artist | N...la B....ri Solo abbonati |
| VFX Artist | H...y McC.......land Solo abbonati |
| VFX Artist | K...m C....ic Solo abbonati |
| VFX Artist | M...o Gr......tti Solo abbonati |
| VFX Artist | L...s S...in Solo abbonati |
| VFX Artist | G...t B...er Solo abbonati |
| VFX Artist | Va....in Be....nt Solo abbonati |
| VFX Artist | R...el Bo......rne Solo abbonati |
| VFX Artist | C...a Ma.....ale Solo abbonati |
| VFX Artist | K...el Ma.....icz Solo abbonati |
| VFX Artist | C...g H...y Solo abbonati |
| VFX Artist | I..r Ve....ko Solo abbonati |
| Colorist | J...en A...y Solo abbonati |
| Producer | E..a G...er Solo abbonati |
| Executive Producer | ..m Ig.....en Solo abbonati |
| Sound Engineer | M..k H...s Solo abbonati |
| Producer | C...a W...ey Solo abbonati |
| MUSIC Artist | G..n S....ni Solo abbonati |
| Writer | L...a P...y Solo abbonati |
| Writer | G..n S....ni Solo abbonati |
| Music Negotiation | .e ..e Th....re Solo abbonati |
| Music Supervisor | A...ld Ha....gh Solo abbonati |
2
Reddit - Find Your People
Sticking with people, R/GA's new work for Reddit in Australia is wonderfully simple in its purpose and brand messaging.
| Titolo | Find Your People |
| Agenzia | R/GA |
| Campagna | Find Your People |
| Cliente | |
| Marca | |
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| Data di Prima Diffusione/Publicazione | Solo abbonati |
| Settore | Solo abbonati |
| Tipo di Media | Televisione |
| Lunghezza | |
| Account Director | K...e M...an Solo abbonati |
| Account Director | M....da L...y Solo abbonati |
| Agency Producer | Se.....an L..t Solo abbonati |
| Strategist | S...t Mc....on Solo abbonati |
| Executive Creative Director | C...re W...ng Solo abbonati |
| Associate Creative Director | P..e Mo.....rd Solo abbonati |
| Associate Creative Director | ..n N...an Solo abbonati |
| Design Creative Director | J..s T...sh Solo abbonati |
| Executive Director | C...s S...h Solo abbonati |
| Executive Content Producer | K..e B....er Solo abbonati |
| Visual Motion Design | M..a M...ay Solo abbonati |
| Marketing Director | D...d ..y Solo abbonati |
| Creative Lead | C...s P...s Solo abbonati |
| Advertising Manager | Th....ra C..n Solo abbonati |
3
Adidas Football - The X SPEEDPORTAL - The Adventure
Adidas Football's work launched this week for new football shoe X Speedportal, with a fast-moving animation featuring lovable stars Rick & Morty. Collaboration with Adult Swim through TBWA\Neboko in the Netherlands. ICYMI! The FIFA World Cup takes place later this year. Stay tuned to adforum.com to keep on top of brand comms around this major global event!
| Titolo | The X SPEEDPORTAL - The Adventure |
| Agenzia | TBWA\NEBOKO |
| Campagna | The X SPEEDPORTAL |
| Cliente | adidas |
| Marca | Adidas Football |
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| Data di Prima Diffusione/Publicazione | Solo abbonati |
| Settore | Solo abbonati |
| Filosofia | Solo abbonati |
| Tipo di Media | Interattivo |
| Lunghezza | |
| Market | Solo abbonati |
| Line Production | SUGAR FREE TV |
| Sound Studio | Audentity Music & Sound |
| Advertising Manager | M..t Da....on Solo abbonati |
| Advertising Manager | G....lo C...o Solo abbonati |
| Advertising Manager | J..a V....la Solo abbonati |
| Advertising Manager | N....ai Eh.....aut Solo abbonati |
| Senior Media Producer | P...y Pi.....urg Solo abbonati |
| Creative Shoot Producer | G...a Br.....rk Solo abbonati |
| Casa di Produzione | A...t S..m Solo abbonati |
| Casa di Produzione | G...n P...al Pr......ons Solo abbonati |
| Director | A...s Solo abbonati |
| Line Production | 2..7 s...ts Solo abbonati |
| Line Production | Ap....ay Pr......ons Solo abbonati |
| VFX Company | Po.....ic Solo abbonati |
| Photographer | C...es C...bí Solo abbonati |
| Photographer | O..y B..n Solo abbonati |
| Post Production Key Visuals | Lou......;co Solo abbonati |
| Editing | Ka....on Solo abbonati |
| Online / Grade | .e G..t Solo abbonati |
| Media Agency | Me....om Ne......nds Solo abbonati |
| Retail Agency | At....de Solo abbonati |
4
Porsche 911 - A tale of NOW and THEN
In complete contrast .. dive into emotional nostalgia with this beautiful film for Porsche's new 911 Sport Classic. Evoking the 50s and 60s, this short film is an immersion in the brand's classic heritage, artfully connecting the new model to its roots. Creative from Grabarz & Partner in Hamburg
| Titolo | A tale of NOW and THEN |
| Agenzia | Grabarz & Partner |
| Campagna | A tale of NOW and THEN |
| Cliente | Dr. Ing. h.c. F. Porsche AG |
| Marca | Porsche 911 |
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| Posted | Luglio 2022 |
| Settore | Solo abbonati |
| Tipo di Media | Branded Content |
| Lunghezza | |
| Chief Creative Officer | R..f H...l Solo abbonati |
| Chief Executive Officer (CEO) | Re....rd Pa.....ke Solo abbonati |
| Chief Executive Officer (CEO) | J...ca H...e Solo abbonati |
| Team Lead / Creative Director | R..f N....ng Solo abbonati |
| Team Lead / Creative Director | Fr....ik W...el Solo abbonati |
| Creative Director Moving Images | F....an P..k Solo abbonati |
| Creative Director, Art | ..m Le.....ch Solo abbonati |
| Copywriter | I...el G...r Solo abbonati |
| Copywriter | M..e G...r Solo abbonati |
| Account Manager | C....in G....her Solo abbonati |
| Account Manager | Fr.....ka L....nn Solo abbonati |
| Client Services Director | S...h ..�ß Solo abbonati |
| Creative Production | A..l L...k Solo abbonati |
| Creative Production | D...el Wu....er Solo abbonati |
| Creative Production | An.....rin E...h Solo abbonati |
| Producer | A..i H....ns Solo abbonati |
| Production Team | T....na B...e Solo abbonati |
| Production Team | F...x R....yk Solo abbonati |
| Production Team | T...n Re......ürz Solo abbonati |
| Casa di Produzione | Ma.....ilm Cr....ng G..H Solo abbonati |
| Director | ..n W...z Solo abbonati |
| Direttore della fotografia | Ek....rt P....ck Solo abbonati |
| Editor | S...en G...th Solo abbonati |
| Colorist | J...en A...y Solo abbonati |
| Advertising Manager | O...er Ho....nn Solo abbonati |
| Advertising Manager | L...ig L...ak Solo abbonati |
| Advertising Manager | D...is C....ni Solo abbonati |
| Advertising Manager | Ch.....an H..k Solo abbonati |
| Advertising Manager | ..a Ro......ger Solo abbonati |
5
iSelect - A Hemsworthy Stunt Double
This comedic ad for Australian insurance platform iSelect puts Chris Hemsworth's stunt double into the spotlight, (ahem, and rightly so..), to support the brand's 'better deal' positioning. New York Festivals bronze winner in the Financial Service Provider category this year.
| Titolo | A Hemsworthy Stunt Double |
| Agenzia | Fenton Stephens |
| Campagna | A Hemsworthy Stunt Double |
| Cliente | iSelect |
| Marca | iSelect |
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| Posted | Luglio 2022 |
| Settore | Solo abbonati |
| Tipo di Media | Televisione |
| Lunghezza | |
| Market | Solo abbonati |
| Chief Creative Officer | A..x F...on Solo abbonati |
| Chief Executive Officer (CEO) | S...n A....is Solo abbonati |
| Copywriter | I...el E...s Solo abbonati |
| Art Director | A...da C..n Solo abbonati |
| Director of Client Services | ..y St....ns Solo abbonati |
| Senior Planner | C...t M....op Solo abbonati |
| Agency Producer | L..a R...ey Solo abbonati |
| Director | A..m G...er Solo abbonati |
| Stunt Double Director | ..m Ca....ll Solo abbonati |
| Executive Producer | S...n T...as Solo abbonati |
| Executive Producer | J...et B...op Solo abbonati |
| Producer | Tr.....Lee P....ll Solo abbonati |
| Facility | St.....ng F...s Solo abbonati |
| Direttore della fotografia | A....io Pa....no Solo abbonati |
| Editing Company | ..e E....rs Solo abbonati |
| Post Produzione | Bl.....ad Solo abbonati |
| Sound Production | Pr.....ion A...y Solo abbonati |
| Music Composer | ..r T...ty Solo abbonati |
EDITOR'S PICK
+1
HomeEquity Bank & Homes For Heroes - Metaverse Homes for Heroes
Our +1 this week utilizes the metaverse to do good. Canadian bank HomeEquity partners with Homes For Heroes through agency Zulu Alpha Kilo to create virtual housing for military veterans. Players can visit the homes and make a donation, which will fund building the actual homes over in the real world. Bravo!
| Titolo | Metaverse Homes for Heroes |
| Agenzia | Zulu Alpha Kilo |
| Campagna | Metaverse Homes for Heroes |
| Cliente | HomeEquity Bank |
| Marca | HomeEquity Bank & Homes For Heroes |
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| Data di Prima Diffusione/Publicazione | Solo abbonati |
| Settore | Solo abbonati |
| Trama | Solo abbonati |
| Tipo di Media | Digital Installation |
| Lunghezza | |
| Chief Creative Officer | ..k M...eh Solo abbonati |
| Executive Creative Director | B...n M...ay Solo abbonati |
| Creative Director | ..c B..h Solo abbonati |
| Art Director | ..c B..h Solo abbonati |
| Creative Director | ..n Cu....gs Solo abbonati |
| Copywriter | ..n Cu....gs Solo abbonati |
| Art Director | E..n R....ss Solo abbonati |
| Designer | J....an C..u Solo abbonati |
| Agency Producer | ..e I..n Solo abbonati |
| Agency Producer | S...h D...s Solo abbonati |
| Account Manager | D...d Tr....ay Solo abbonati |
| Account Manager | L...en Bo.....od Solo abbonati |
| Account Manager | Sa....ha T..g Solo abbonati |
| Account Planner | M...ne T...as Solo abbonati |
| Advertising Manager | Y...ne Zi....ki Solo abbonati |
| Advertising Manager | Vi....ne G...i Solo abbonati |
| Advertising Manager | E..n W...on Solo abbonati |
| Advertising Manager | N...y To.....an Solo abbonati |
| Advertising Manager | J..k W...on Solo abbonati |
| Advertising Manager | Ja.....ine H...rd Solo abbonati |
| Advertising Manager | C....on D...on Solo abbonati |
| Media Manager | K....in B...r ..h Solo abbonati |
| Media Manager | T..y H...er Solo abbonati |
| Media Manager | Ma....li Ba.....ti Solo abbonati |
| PR Agency | W...r Sh.....ck Solo abbonati |
| Corporate Communications Manager | R..a Dh....al Solo abbonati |
| Corporate Communications Manager | A..m Bo.....in Solo abbonati |
| Corporate Communications Manager | Mi....le Zu....ro Solo abbonati |
| Casa di Produzione | Z....ot Solo abbonati |
| Director | ..c B..h Solo abbonati |
| Director | ..n Cu....gs Solo abbonati |
| Production Company Producer | ..n Be.....gna Solo abbonati |
| Direttore della fotografia | A..m Gr.....hs Solo abbonati |
| Post Production Supervisor | S...h D...s Solo abbonati |
| Editing Company | Z....ot Solo abbonati |
| Editor | M....ry R....ns Solo abbonati |
| Post Produzione | F...pe Ch....ro Solo abbonati |
| Footage | F...pe Ch....ro Solo abbonati |
| Music | A...e . S....er Solo abbonati |
| Audio Engineer | N..h M...eh Solo abbonati |
| Interactive producer | ..e I..n Solo abbonati |
| Game Design | Me.....se Ar.....cts Solo abbonati |
| 3D Architecture | M...ie H..l Solo abbonati |
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