The most viewed spot in travel & tourism comes from Virgin Atlantic. Sitting at 22.6K views, this spot empowers consumers to be themselves no matter their quirks.
Titolo | I am what I am |
Titolo (Lingua Originale) | See The World Differently |
Brief | The campaign draws on Virgin Atlantic's heritage of challenging the status quo – as well as recognising that the travel industry is entering an exciting new era, after the disruption brought on by the pandemic. The film champions the rich individuality of the airline’s people and customers. This builds on research showing that travellers find most airlines’ crew to be impersonal in their service. In contrast, Virgin Atlantic’s can be their true selves on board and on the ground. They don’t follow a script and are seen to offer a more personal touch. The film focuses on a group of charismatic characters, at an airport and on board a state-of-the-art A350 plane. Customers and crew alike joyfully do their own thing, set to the song “I am what I am”: a track made famous by Gloria Gaynor but reinterpreted here by breakthrough Jazz/Soul artist Lady Blackbird. |
Agenzia | Lucky Generals |
Campagna | I am what I am |
Cliente | Virgin Atlantic |
Marca | Virgin Atlantic |
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Data di Prima Diffusione/Publicazione | Solo abbonati |
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Tipo di Media | Televisione |
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Showing off the beauty of the state, Visit California’s spot with creative from The Shipyard embodies California’s chill yet exciting vibe using famous actors, fun activities, and scenic views.
Titolo | Am I Dreaming |
Agenzia | The Shipyard |
Campagna | Am I Dreaming |
Cliente | Visit California |
Marca | Visit California |
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Data di Prima Diffusione/Publicazione | Solo abbonati |
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Tipo di Media | Televisione |
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Easyjet’s spot, with 18K views, shares the fantastical story of what it feels like to fly on an Easyjet plane. From jumping into beautiful lakes to swimming at dazzling beaches, Easyjet shows all the places it can bring you.
Titolo | nextGen easyJet |
Agenzia | VCCP |
Campagna | nextGen |
Cliente | Easyjet |
Marca | Easyjet |
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Music Production | Finger Music |
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Showing off the beautiful landscape of Switzerland with a comedic twist, Schweiz Tourismus’ spot featuring Anne Hathaway and Rodger Federer received 11K views and a Silver Epica Award in 2022.
Titolo | No One upstages the Grand Tour of Switzerland |
Agenzia | Wirz |
Campagna | No One upstages the Grand Tour of Switzerland |
Cliente | Switzerland Tourism |
Marca | Schweiz Tourismus |
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Irish Rail brought one of the funniest travel & tourism spots of 2022 to screens, bringing 80s breakup jams back to life. With 5K views, this spot puts a smile on everyone’s face.
Titolo | Break up with your Car |
Agenzia | Publicis Dublin |
Campagna | Break up with your Car |
Cliente | Irish Rail |
Marca | Irish Rail |
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Posted | Ottobre 2022 |
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Tipo di Media | Televisione |
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