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The best in public interest and CSR communications globally
Curated by AdForum in association with ACT Responsible www.act-responsible.org
This section is brought to you by our partner ACT Responsible. ACT stands for Advertising Commununity Together. Their mission is to unite the advertising industry around social responsibility and sustainable development, and share good practices.

The best in public interest and CSR communications globally : Feb 8, 2024

1

SYNC25 - SYNC25

A campaign to promote the worlds first accountability summit for disability inclusion, SYNC25. Entering the business community is a real struggle for people with disabilities. That's why this campaign shows in an artistict way that a team can include disability and continue to do a perfectly synchronised and efficient work.

TitoloSYNC25
Agenzia
Campagna SYNC25
Cliente The Valuable 500
Marca SYNC25

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Data di Prima Diffusione/Publicazione Solo abbonati
SettoreSolo abbonati
FilosofiaSolo abbonati
Tipo di Media Social Media
Lunghezza
Colonna sonoraSolo abbonati
Casa di Produzione
Editing Company
Advertising Manager Ca....ne C...y Solo abbonati
Advertising Manager K..y Ta.....ska Solo abbonati
Advertising Manager R...el D...nd Solo abbonati
Executive Creative Director ..t N...on Solo abbonati
Executive Creative Director M..e Su.....and Solo abbonati
Creative Director D...en Be.....rd Solo abbonati
Creative Director R....rd G...on Solo abbonati
Agency Producer N...i Cr.....rn Solo abbonati
Assistant Producer H...y Wor......ton Solo abbonati
Business Director A..m P...l Solo abbonati
Account Director M..i S..h Solo abbonati
Planning Director R...in Mu....ey Solo abbonati
Senior Planner Ca.....ne Wi.....hby Solo abbonati
Project Manager ..y W....an Solo abbonati
Designer S...t S...ey Solo abbonati
Director ..n Di....ce Solo abbonati
Producer A..m O....bi Solo abbonati
Managing Director/ Executive Producer R...rt Reyn........lean Solo abbonati
Head of Production E...y At....on Solo abbonati
Assistant Director J...s M...ay Solo abbonati
Direttore della fotografia H...y W....er Solo abbonati
Production Designer J...s E...y Solo abbonati
Wardrobe / Stylist ..z F....is Solo abbonati
Hair and Makeup P...be Ll.....yn Solo abbonati
Choreography S...le ..m Solo abbonati
Synchronised Swimming Coach A...e C....en Solo abbonati
Editor S...e S..w Solo abbonati
Editorial Producer P...y K..p Solo abbonati
Editorial Producer C....ie D...on Solo abbonati
Post Produzione Se....ed W...s Solo abbonati
Executive Post Producer A..x Fi.....ald Solo abbonati
Post-production Producer L...y G...hi Solo abbonati
Post Creative Director Fr....is R...in Solo abbonati
2D Lead T...jo D...an Solo abbonati
2D Artist M...sh Cha.......aran Solo abbonati
2D Artist R....rd R....ts Solo abbonati
2D Artist V....ia Sc......dre Solo abbonati
Online Artist D..e W....rt Solo abbonati
Colorist M...y Ro....er Solo abbonati
Audio Post Production S...ng . T..s Solo abbonati
Sound Designer A..m S...h Solo abbonati
Sound Producer La......igh S...h Solo abbonati
Music Composer L..e A....io Solo abbonati
2

Unicef Chile - Orange

During a war, millions of childhood are brutally destroyed. The campaign uses a viral trend that consist to use AI to hide a face in a landscape. To preserve children stuck in adults wars, UNICEF launches a call for donation to every people that sees the children.

TitoloOrange
Agenzia
Campagna Childhood always loses the war
Cliente UNICEF
Marca Unicef Chile

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Data di Prima Diffusione/Publicazione Solo abbonati
SettoreSolo abbonati
TramaSolo abbonati
Tipo di Media Stampa e stampati
Executive Creative Director J....in Ba....�an Solo abbonati
Creative Director K....th Fo.....er Solo abbonati
Creative Supervisor V...or T...es Solo abbonati
Creative Supervisor F...án O...do Solo abbonati
Creative Supervisor R....do B...gel Solo abbonati
Digital Retoucher S....la S...io Solo abbonati
3

Eurofarma - Scrolling Therapy (43s)

The World Health Organization estimates 8.5 million people worldwide are affected by Parkinson's disease. In addition to any medical treatment in place, patients need to undergo physical therapy to slow the progression of symptoms of the neurological disease.

TitoloScrolling Therapy (43s)
Agenzia
Campagna Scrolling Therapy
Cliente Eurofarma
Marca Eurofarma

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Data di Prima Diffusione/Publicazione Solo abbonati
SettoreSolo abbonati
TramaSolo abbonati
FilosofiaSolo abbonati
ProblemaSolo abbonati
Tipo di Media Case Study
Lunghezza
Chief Global Client Officer J...i K...ey Solo abbonati
Creative Agency D...su L...M Solo abbonati
Creative Agency D...SU CR....VE Ar.....na Solo abbonati
Chief Creative Officer F..d L...on Solo abbonati
Chief Creative Officer R...el R...to Solo abbonati
Chief Creative Officer P...o P...ez Solo abbonati
Creative Lead Co....te D....hy Solo abbonati
Executive Creative Director A....in A..a Solo abbonati
Executive Creative Director G...on C....es Solo abbonati
Executive Creative Director E....do T....es Solo abbonati
Executive Creative Director M...as M...ty Solo abbonati
Group Creative Director A...es A...a Solo abbonati
Creative Director Gi....ni Mu....ri Solo abbonati
Casa di Produzione ..e Y...h Solo abbonati
Copywriter A..n Ra....dt Solo abbonati
Art Director F...s A....rg Solo abbonati
Post Produzione F...or Solo abbonati
EVP S...ey K...ns Solo abbonati
Communications Strategy M...a H....ty Solo abbonati
4

Parents of Road Victims - The Road

This campaign is a partnership between Streamz, a belgian streaming platform and Parents of Road Victims. Watch the road, not a film. A simple message on a out of home poster that seems to be a trailer for a new movie.

TitoloThe Road
Agenzia
Campagna The Road
Cliente OVK / PEVR (Parents of Child Road Victims)
Marca Parents of Road Victims

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Data di Prima Diffusione/Publicazione Solo abbonati
SettoreSolo abbonati
TramaSolo abbonati
Tipo di Media Branded Content
Lunghezza
Chief Creative Officer Ge....ey H....on Solo abbonati
Creative Director K....en B...ez Solo abbonati
Executive Creative Director Ph....pe F..s Solo abbonati
Managing Director H..s S...s Solo abbonati
Creative Team Fr....ik Cl....se Solo abbonati
Executive Producer B..t V...e M...e Solo abbonati
Editor S...n Sc.....an Solo abbonati
Head of Design D...s L....rs Solo abbonati
Designer L..e Sn.....rt Solo abbonati
Designer E...ie Wa.....et Solo abbonati
DTP L..�c L....le Solo abbonati
Assistant Producer F....is Bo....em Solo abbonati
Sound ..n Co....ly R...un Solo abbonati
Executive Creative Direction K...n Co....an Solo abbonati
Account Executive R....el N...ts Solo abbonati
Lead Production Artist A...ur .e W....er Solo abbonati
MOTION DESIGN R...e F...r Solo abbonati
Music J..n H....on Solo abbonati
Sound Designer J..n H....on Solo abbonati
Director D...no S...ha Solo abbonati
Direttore della fotografia D...no S...ha Solo abbonati
5

Colégio Nova Dimensão - Forest Fire

For the forest protection day, the Colégio Nova Dimensão created a campaign with AI to show that we can't undo what is already damaged. This brilliant idea depicts a tough reality : in the age of digital, all the artificials filters are not enough to protect our environment.

TitoloForest Fire
Agenzia
Campagna Artificial actions don't undo real damage
Cliente Colégio Nova Dimensão
Marca Colégio Nova Dimensão

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Data di Prima Diffusione/Publicazione Solo abbonati
SettoreSolo abbonati
TramaSolo abbonati
Tipo di Media Web Film
Lunghezza
MarketSolo abbonati
Creative Director K...y S....su Solo abbonati
Copywriter T...go P....ra Solo abbonati
Copywriter C...la Mo....ro Solo abbonati
Art Director R....rio L..a Solo abbonati
MOTION DESIGN J..a B....ão Solo abbonati
Planning Director Fe....da M...el Solo abbonati
Social Media Strategy Fe....da M...el Solo abbonati
EDITOR'S PICK in partnership with
+1

Warner Bros & Coral Gardeners - Aquaman & The Lost Colors

The coral reef is in danger. That's why Warner Bros and Coral Gardeners have partnered to encourage action to restore aquatic flora. Bring back the color in the ocean, a poetic way to warning us about the damage of our oceans due to the climate change.

TitoloAquaman & The Lost Colors
Agenzia
Campagna Aquaman & The Lost Colors
Cliente Warner Bros & Coral Gardeners
Marca Warner Bros & Coral Gardeners

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Data di Prima Diffusione/Publicazione Solo abbonati
SettoreSolo abbonati
TramaSolo abbonati
Trama (Lingua Originale)Solo abbonati
Tipo di Media Branded Content
Lunghezza
Più informazioniSolo abbonati
Advertising Manager T....an Be....ot Solo abbonati
Advertising Manager Ca.....ne P....de Solo abbonati
Founder T...as Be.....qua Solo abbonati
Chief Executive Officer (CEO) T...as Be.....qua Solo abbonati
Founder N....as Gu....rd Solo abbonati
Creative Director N....as Gu....rd Solo abbonati
Managing Director B�.....icte M...er Solo abbonati
Executive Creative Director S�.....ien P....ka Solo abbonati
Strategic Planning Director D....rah T...a Solo abbonati
Account Director M....ce Co....te Solo abbonati
Head of Production G�.....ine Bo......nat Solo abbonati
Copywriter Q....in K...tz Solo abbonati
Art Director E....rd Ja.....in Solo abbonati
Art Director ..a N...ux Solo abbonati
Editor Y..n G...s Solo abbonati
MOTION DESIGN J...en Ca....ki Solo abbonati
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