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The best in public interest and CSR communications globally : Feb 8, 2023
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Petits Frères des Pauvres - After 60, you don't have sex anymore
Don't reduce our elders to our clichés!
| Titolo | After 60, you don't have sex anymore |
| Titolo (Lingua Originale) | Après 60 ans, on ne fait plus l'amour (anglais) |
| Brief | During the 1st of October, the international day of elderly people, the “Petits Frères des Pauvres” association would like to raise awareness about the intimate life of our elders. During this campaign, the association is highlighting a cliché that people often have about the sexual, intimate and affective life of the elderly. This stereotype is immediately discredited thanks to a nice picture of a stolen moment of an elderly couple.The campaign closure seeks to raise awareness: "Don’t reduce our elders to our clichés". The campaign reveals the association's report on the intimate and affective life of the elderly. The results are clear: advancing age doesn't prevent us from having desires, quite the opposite. Older people are satisfied with their intimate life. Only stereotypes get in the way.This campaign, has already given us exceptional results: the association's website has not been able to absorb the traffic and crashed. |
| Agenzia | Josiane |
| Campagna | Don't reduce elders to our clichés |
| Cliente | Les Petits Frères des Pauvres |
| Marca | Petits Frères des Pauvres |
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| Data di Prima Diffusione/Publicazione | Solo abbonati |
| Settore | Solo abbonati |
| Trama | Solo abbonati |
| Filosofia | Solo abbonati |
| Problema | Solo abbonati |
| Risultato | Solo abbonati |
| Tipo di Media | Stampa e stampati |
| Advertising Manager | Em.....lle S....in Solo abbonati |
| Founder/Managing Director | L....nt A...as Solo abbonati |
| Strategy Director | E....ne Bo.....né Solo abbonati |
| Strategic Planner | C...a L....nt Solo abbonati |
| Creative Director | J...ôme D..z Solo abbonati |
| Art Supervisor | M....ed ..i S...i Solo abbonati |
| Copywriter | Pie......rie Fa.....ier Solo abbonati |
| Copywriter | ..�a B....ne Solo abbonati |
| Creative Consultant | J...émy F....at Solo abbonati |
| Project Manager | V...or Qu....lo Solo abbonati |
| Photographer | J..r L...s Solo abbonati |
| Advertiser manager | Emmanuelle Soublin |
| Agency director | Laurent Allias |
| Director of Strategies | Evelyne Bourdonné |
| Strategic planner | Clara Laffont |
| Creative Director | Jérôme Diez |
| Head of art | Mohamed Ali Saadi |
| Copywriter | Pierre-Marie Faussurier, Léa Bibonne |
| Consulting director | Jérémy Frappat |
| Head of group | Pauline Mariotte |
| Project manager | Victor Quarello |
| Photographer | Jair Lanes |
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Greenpeace - Love Forest
Flash back for Valentine's day : It is always good to remember that humain being is made by nature. Let's protect it!
| Titolo | Love Forest |
| Campagna | Love Forest |
| Cliente | Greenpeace |
| Marca | Greenpeace |
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| Posted | Dicembre 2008 |
| Settore | Solo abbonati |
| Tipo di Media | Web Film |
| Lunghezza | |
| Director | D...el B..d Solo abbonati |
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