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The best in public interest and CSR communications globally
Curated by AdForum in association with ACT Responsible www.act-responsible.org
This section is brought to you by our partner ACT Responsible. ACT stands for Advertising Commununity Together. Their mission is to unite the advertising industry around social responsibility and sustainable development, and share good practices.

The best in public interest and CSR communications globally : Dec 9, 2022

1

UNICEF - Gifts of Tomorrow
SEK

See the power of kind gestures in this touching Christmas campaign

TitoloGifts of Tomorrow
Agenzia
Campagna Gifts of Tomorrow
Cliente UNICEF
Marca UNICEF

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Data di Prima Diffusione/Publicazione Solo abbonati
SettoreSolo abbonati
Tipo di Media Televisione
Lunghezza
Marketing Director L...a He.....mi Solo abbonati
Account Manager J...a J...sen Solo abbonati
Creative Director H..i R...a Solo abbonati
Creative Director A..u T...o Solo abbonati
Casa di Produzione Di.....rs G...d He....ki Solo abbonati
Director P..e R...i Solo abbonati
Executive Producer V...e Va....uo Solo abbonati
Direttore della fotografia M...i Ee.....inen Solo abbonati
Post Production G...e ..e Solo abbonati
Editing Company T...t P..t Solo abbonati
Editor T...i R..n Solo abbonati
2

American Red Cross - Snowfall

Disasters don’t take a break during the holidays.

TitoloSnowfall
Agenzia
Campagna Snowfall
Cliente Red Cross
Marca American Red Cross

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Data di Prima Diffusione/Publicazione Solo abbonati
SettoreSolo abbonati
Tipo di Media Televisione
Lunghezza
Sound Production
Casa di Produzione
Music H...n Solo abbonati
Music Composer ..i H..t Solo abbonati
Music Composer S...n An....on Solo abbonati
Sound Designer A..y G...n Solo abbonati
Post Production Ma.....tic Solo abbonati
Post Production Pr.....er Solo abbonati
Director M...in St....ng Solo abbonati
Line Producer K..i P...er T...as Solo abbonati
Executive Producer K..i P...er T...as Solo abbonati
Direttore della fotografia I..r Ja......llo Solo abbonati
Chief Creative Officer D...d L...rs Solo abbonati
Chief Creative Officer L..z S....es Solo abbonati
Chief Creative Officer M..t Ma.....ld Solo abbonati
Creative Director R....to D...no Solo abbonati
Creative Director V...or ..a Solo abbonati
Creative Director ..m K....er Solo abbonati
Art Director J..n Tr.....ger Solo abbonati
Agency Content Producer A..x G...ni Solo abbonati
3

John Lewis & Partners - The Beginner

Because it’s what we do that matters most, another Christmas heartwarming campaign.

TitoloThe Beginner
Agenzia
Campagna The Beginner
Cliente John Lewis & Partners
Marca John Lewis & Partners

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Data di Prima Diffusione/Publicazione Solo abbonati
Prodotto Solo abbonati
SettoreSolo abbonati
Tipo di Media Televisione
Lunghezza
Casa di Produzione
Director of customer C...re P....on Solo abbonati
Director of policy & campaigns I...n H....in Solo abbonati
Executive Director P...a W...s Solo abbonati
Chief Executive Officer (CEO) L...se H...er Solo abbonati
Singer M..e G...r Solo abbonati
4

Penny - The Rift
Serviceplan Campaign

An urgent call to listen to each other again, a plea for more empathy.

TitoloThe Rift
Agenzia
Campagna The Rift
Cliente PENNY
Marca Penny

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Data di Prima Diffusione/Publicazione Solo abbonati
SettoreSolo abbonati
Tipo di Media Televisione
Lunghezza
Casa di Produzione Ne....st G..H . ... .G Solo abbonati
Casa di Produzione A...ak F..m G..H Solo abbonati
Director ..b E....ds Solo abbonati
Direttore della fotografia K...er T...n Solo abbonati
Production Designer K..e Q...n Solo abbonati
Costume F...zi N...ci Solo abbonati
Supervisor ..i P....cu Solo abbonati
Supervisor S....en G...so Solo abbonati
Executive Producer Ch.....ph Pet......ser Solo abbonati
Production Company Producer Solo abbonati
Production Service Company I..n F...s Solo abbonati
Managing Director Ch.....ph E...ke Solo abbonati
Managing Partner M....el J...r Solo abbonati
Creative Director M...tz D...ig Solo abbonati
Creative Director Ma....as Sc....er Solo abbonati
Copywriter Ka.....na K..g Solo abbonati
Account Manager A....ia Sc.....er Solo abbonati
Account Director Fr.....ke St....el Solo abbonati
Account Manager Solo abbonati
Executive Producer A...a Bl.....ll Solo abbonati
Production Company Producer Je....er M....ls Solo abbonati
Advertising Manager S...an G....ens Solo abbonati
Advertising Manager M...us H..s Solo abbonati
Advertising Manager W...er He......ack Solo abbonati
Advertising Manager T...as R....ch Solo abbonati
Advertising Manager Fr.....ike P...r Solo abbonati
5

Johanniter - The Anti-Look

This is EPICA Responsibility Grand Prix! Congrats !

TitoloThe Anti-Look
Agenzia
Campagna The Anti-Look
Cliente Johanniter Unfallhilfe e.V.
Marca Johanniter

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Data di Prima Diffusione/Publicazione Solo abbonati
SettoreSolo abbonati
TramaSolo abbonati
FilosofiaSolo abbonati
ProblemaSolo abbonati
RisultatoSolo abbonati
Tipo di Media Case Study
Lunghezza
Chief Creative Officer Ma....as Sp.....ns Solo abbonati
Creative Managing Director R...rt K...se Solo abbonati
Executive Creative Director O...er H....os Solo abbonati
EDITOR'S PICK in partnership with
+1

Fondation Abbé Pierre - Leave the Streets, Rebuild your Life

A powerful campaign which aims to give hope to those struggling against poor housing conditions.

TitoloLeave the Streets, Rebuild your Life
Titolo (Lingua Originale)Quitter la rue, c’est retrouver la vie (anglais)
Agenzia
Campagna Leave the Streets, Rebuild your Life
Cliente Fondation Abbé Pierre
Marca Fondation Abbé Pierre

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Be inspired by the best creative work from around the world.

Data di Prima Diffusione/Publicazione Solo abbonati
SettoreSolo abbonati
TramaSolo abbonati
FilosofiaSolo abbonati
Filosofia (Lingua Originale)Solo abbonati
Tipo di Media Interattivo
Lunghezza
Colonna sonoraSolo abbonati
Post Produzione
Chief Creative Officers F..d . F...d Solo abbonati
President & Chief Creative Officer O....er Le....re Solo abbonati
Copywriter G....ry T...es Solo abbonati
Art Director T...as Mar.......ande Solo abbonati
Advertising Manager Y..s C...n Solo abbonati
Account Management C..é J....au Solo abbonati
Account Management E...se L....be Solo abbonati
Agency Producer M..d W....le Solo abbonati
Lead Social media & influence F...y S...OT Solo abbonati
Motion Designer Ph....mon Li.....hi Solo abbonati
Motion Designer C....nt R....on Solo abbonati
Casa di Produzione PH....SM Solo abbonati
Director A...ud De.....hin Solo abbonati
Chief Operator P..l Gu.....me Solo abbonati
Photographer Au....ien Ch....ud Solo abbonati
Producer G..y F...as Solo abbonati
Director of Production A...en Ch....te Solo abbonati
Post-production Producer M...me D...l Solo abbonati
Sound Production B....ne M...c Solo abbonati
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