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Best campaigns and ads from Latin America
The best ads and advertising campaigns of the month from Latin America. A collection of the most creative LATAM ads.

Best Latin American Ads of the month : Nov 8, 2023

1

Mercado Ads by Mercado Libre - Fear of Missing Audience
Gut

A spot for marketers with which Mercado Ads seeks to officially establish a new term, FOMA, or "fear of losing audience". To do so, they decided to look for Patrick J. McGinnis, the creator of the idea of FOMO and so, together, they coined a new concept, for which they also provide a solution that aims to bring peace of mind to marketers.

TitoloFear of Missing Audience
Agenzia
Campagna Fear of Missing Audience
Cliente Mercado Libre
Marca Mercado Ads by Mercado Libre

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Data di Prima Diffusione/Publicazione Solo abbonati
SettoreSolo abbonati
Tipo di Media Televisione
Lunghezza
Casa di Produzione
Founder G...ón B...o Solo abbonati
Founder A....mo R...s Solo abbonati
Chief Creative Officer J....ín C...ía Solo abbonati
Chief Creative Officer I....io F....li Solo abbonati
Executive Creative Director R...ro Ro.....ez G....lo Solo abbonati
Executive Creative Director M...as L....la Solo abbonati
Executive Creative Director L...a R...la Solo abbonati
Executive Creative Director D...o Fe.....dez P...da Solo abbonati
Account Director N....ia N..a Solo abbonati
Managing Director P...a M...na R...ro Solo abbonati
Creative Director A....ín Fe.....ez M...ro Solo abbonati
Creative Director G....lo N...el P...a Solo abbonati
Creative Team L...a V...a M..s Solo abbonati
Creative Team S...a L....no Solo abbonati
Account Director s...a g...in Solo abbonati
Account Executive P...o B...o Solo abbonati
Head of Design R....io M...oz L...z Solo abbonati
Graphic Designer J..n I....io Pa......nio Solo abbonati
Graphic Designer L...s B....to Solo abbonati
Head of Production Fl.....ia Al.....ti Solo abbonati
Agency Producer Ag....na P...z P...e Solo abbonati
Chief Strategy Officer J...er Qu....ro Solo abbonati
Strategy Director M....na V....la Solo abbonati
Strategist J..n Ci....di Solo abbonati
Strategist R...na L...ni Solo abbonati
Strategist K...n R....in Solo abbonati
Strategy Director I....io R...a Solo abbonati
Head of Social Media Ez....el G..i N....si Solo abbonati
Manager Fl.....ia V..a Solo abbonati
Manager P...a A..l Solo abbonati
Director Fr.....co Co.....tti Solo abbonati
Managing Director A...án D�....ario Solo abbonati
Executive Producer D...o D...l Solo abbonati
Head of Production M...na N....ia Solo abbonati
Direttore della fotografia M...el Bu....ch Solo abbonati
Production Art Director Se.....an B....TA Solo abbonati
Chief Production Officer Fe....co G....le Solo abbonati
Director D...o G...ía Solo abbonati
VFX/Post Production Le......urs Solo abbonati
Post-production Producer N....as Se....no Solo abbonati
Editor A...o S...os Solo abbonati
Sound Fe....do M....no Solo abbonati
Post Produzione C...la G....do Solo abbonati
2

FUCA/Racing/Martinez/KAPPA - Shield against cancer

Under the slogan "early prevention is the best shield against cancer", HOY by Havas developed an awareness campaign for the early detection of testicular cancer together with Fuca, Racing Club and Kappa. For four weeks, the shield of Racing, one of the most important soccer clubs in Argentina, was modified.

TitoloShield against cancer
Agenzia
Campagna Shield against cancer
Cliente FUCA/Racing/Martinez/KAPPA
Marca FUCA/Racing/Martinez/KAPPA

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Data di Prima Diffusione/Publicazione Solo abbonati
SettoreSolo abbonati
TramaSolo abbonati
Tipo di Media Case Study
Lunghezza
EVP Executive Creative Director M...�a L...n D....re Solo abbonati
Creative Director Sa....go L....ma Solo abbonati
Creative Director D...an Pa....li Solo abbonati
Creative Team L..a M...ur Solo abbonati
Production Coordinator M....lo V..a Solo abbonati
Music M....te M...ica Solo abbonati
Chief Operating Officer (COO) E...a M...ez Solo abbonati
Innovation H...an Da....no Solo abbonati
Art Director C....ie M..a Solo abbonati
Copywriter K..e R...y Solo abbonati
Account Supervisor N...ia M...e Solo abbonati
Strategy Director R....go Fo....ts Solo abbonati
Data Analyst Gu.....pe S...r Solo abbonati
Casa di Produzione ..Y .y H...s Solo abbonati
Director H...an Da....no Solo abbonati
Editor A...án Fe.....dez Solo abbonati
Music Producer Sa....go V...é Solo abbonati
Sound Designer I....io Gu.....no Solo abbonati
Sound Designer Sa....go V...é Solo abbonati
Voice Fr.....co ..z Solo abbonati
3

Por un Perú sin Cáncer - The most important day

The largest breast cancer prevention campaign carried out in Peru, which unites institutions, authorities, medical societies, organizations, public and private companies and opinion leaders, among others, in order to reduce the incidence of the disease and remind Peruvians of their rights as oncology and non-oncology patients.

TitoloThe most important day
Titolo (Lingua Originale)El día más importante
Agenzia
Campagna The most important day
Cliente Por un Perú sin Cáncer
Marca Por un Perú sin Cáncer

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Data di Prima Diffusione/Publicazione Solo abbonati
SettoreSolo abbonati
Tipo di Media Case Study
Lunghezza
4

Tottus - A lifesaving bargain

According to figures from the Global Cancer Observatory for Peru, 7 thousand cases of breast cancer are registered every year and more than 80% of the Peruvian population does not have private health insurance. With this in mind and with the aim of bridging the gap for access, acquisition and performance of mammograms in an efficient and fast way for Peruvian women, Tottus, the leading supermarket chain in Peru, joined forces with Clínica Internacional, making mammograms available to everyone in an economical way in an everyday place.

TitoloA lifesaving bargain
Titolo (Lingua Originale)The first supermarket that sells mammograms
Agenzia
Campagna A lifesaving bargain
Cliente Tottus
Marca Tottus

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Data di Prima Diffusione/Publicazione Solo abbonati
SettoreSolo abbonati
FilosofiaSolo abbonati
Tipo di Media Case Study
Lunghezza
Chief Creative Officer Ch.....an Ca....ll Solo abbonati
Advertising Manager Al.....ra B....er Solo abbonati
5

Spotify - Día de muertos

On the Day of the Dead, Spotify gave fans the opportunity to reconnect with the immortal artists of Mexican music through "Fusion". This tool synchronizes fans' musical preferences with those of their friends or favorite creators, and now offers them the opportunity to do so with icons such as Jenni Rivera, José José, Juan Gabriel, Valentín Elizalde and José Alfredo Jiménez. This way, they can discover what songs or musical genres they have in common and how compatible their tastes are while paying tribute to these musical greats.

TitoloDía de muertos
Agenzia
Campagna Día de muertos
Cliente Spotify
Marca Spotify

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Data di Prima Diffusione/Publicazione Solo abbonati
SettoreSolo abbonati
Filosofia (Lingua Originale)Solo abbonati
Tipo di Media Interattivo
Lunghezza
Chief Creative Officer / Founder C...ha A...t C....ño Solo abbonati
COO / Founder T...a .e P..i Solo abbonati
Regional Account Director T...a T...es Solo abbonati
Senior Project Manager Fe....da P..p Solo abbonati
Creative Director A..n W...ey Solo abbonati
Creative Director P...a C....la Solo abbonati
Art Director M....el H....ra Gu.....rez Solo abbonati
Copywriter / Art Director D...na S...os Solo abbonati
Copywriter / Art Director Y...l T...es Solo abbonati
Head of Strategy A..a Be.....os Solo abbonati
Strategy/Planning ..a P...a Gu.....rez Solo abbonati
Head of Production D....na L...no Solo abbonati
Casa di Produzione V..o Solo abbonati
Director M...ín Pi....el Solo abbonati
Advertising Manager ..l N...i Solo abbonati
Advertising Manager M...a Ro.....uez Solo abbonati
Advertising Manager Cr....na .e U....te Solo abbonati
BONUS
+1

Hipinto - Así somos y punto

A documentary series with which Postobón's flagship soda in eastern Colombia seeks to highlight, enhance and preserve the gastronomy, language and culture of the department of Santander with the help of actress, comedian and broadcaster Liss Pereira from Cucuta.

TitoloAsí somos y punto
Agenzia
Campagna Así somos y punto
Cliente Hipinto
Marca Hipinto

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Data di Prima Diffusione/Publicazione Solo abbonati
SettoreSolo abbonati
Tipo di Media Branded Content
Lunghezza
Chief Executive Officer (CEO) C...os F...pe A...go Solo abbonati
Managing Director A...es Ma....io Ca....al Solo abbonati
VP Strategy J..n C...lo L....de Solo abbonati
VP, Business J..n D...d Ja.....lo Solo abbonati
VP, Growth M...�a Fe....da D...e Solo abbonati
General Creative Director D...el A....ez Solo abbonati
General Creative Director J...ny Vi....ia Solo abbonati
Chief Content Officer Ka....ne Co.....as Solo abbonati
Executive Creative Director A...es Sa.....ca Solo abbonati
Executive Creative Director D...o Co.....as Solo abbonati
Executive Business Director L...a M....uez Solo abbonati
Executive Director of Growth ..a C...ca Solo abbonati
Creative Director Ca....na C....go Solo abbonati
Creative Director C...lo T...es �...el Solo abbonati
Editor Al.....ra Go....lez Solo abbonati
Editor C...lo T...es �...el Solo abbonati
Editor N....ia P...s Solo abbonati
Art Director C...lo A...l Solo abbonati
Art Director Ca....na C....go Solo abbonati
Account Director N....ás Ja.....lo Solo abbonati
Account Executive R....to A....re Solo abbonati
Account Executive A...n R...s Solo abbonati
Planning Director Se.....án Q....ga Solo abbonati
Planning Team J..é L..s ..l Solo abbonati
Planning Team A...es G...ia Solo abbonati
Content Specialist J....ta T....ño Solo abbonati
Community Manager M...�a ..l C...s Solo abbonati
Casa di Produzione Ma....na Solo abbonati
Director J..n P...o P....ros Solo abbonati
Director ..a B....no Solo abbonati
Executive Producer C....ia T...r Solo abbonati
VP of Marketing L..a O...po Solo abbonati
Marketing Director Ma....io P...o Solo abbonati
Brand Manager J....na A....do Solo abbonati
Brand Analyst M...o Ar......�bal Solo abbonati
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