Best Latin American Ads of the month : Sep 7, 2021

Burger King has always positioned its burgers as a fire and grill processed product. In this case, the campaign presents a commercial in which the franchise becomes the official sponsor of the firefighters, creating a simile between these elements and the work carried out with the hamburger: both are experts in fire. This is the first campaign of the brand produced in Colombia.

Pony Malta launches a bold move: ‘She Gaming’, the first female e-Sports team in Colombia with which the brand seeks to compete on national stages. ‘She Gaming’ will allow those girls and adolescents who are fond of video games to do so in a professional way. The traditional brand of malt-based beverages will provide them with competitive and training spaces.

A devastating message calls into question the growing threat of animal trafficking, a problem that many do not know is a crime. Through three spots that focus on three different animals, as if it were a naturalistic documentary, the message at the end clearly presents the explanation of the problem that this represents for biodiversity and for those who attempt against it.

Highlighting that connection between people with the brand, with a fresh visual language that is as real as the brand love that KFC has built, is the purpose of this spot in which they make the fans of the brand authentic icons. According to the Ogilvy brand and creatives, 80 years of tradition needed to be positioned in a contemporary way and with a fresh visual language.

Ogilvy compares the drama of having a traditional cable subscription iconizing a stereotypical Mexican soap opera scene. Not having live football, or having to share screens, are certain drawbacks that subscribers have with traditional cable companies but which will now be solved with the OTT IPTV app, which is the novelty offered by the television service.