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Best of innovative marketing : Mar 3, 2020
1
INCUCAI x Sony Music - Through Your Eyes
Une vidéo qui ne peut être vue que sur mobile à condition de les regarder avec d'autres afin de favoriser le don d'organe.
| Titolo | Through Your Eyes |
| Agenzia | VML (formerly WT) |
| Campagna | Through Your Eyes |
| Cliente | INCUCAI |
| Marca | INCUCAI x Sony Music |
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| Data di Prima Diffusione/Publicazione | Solo abbonati |
| Settore | Solo abbonati |
| Filosofia | Solo abbonati |
| Tipo di Media | Music Video |
| Lunghezza | |
| Più informazioni | Solo abbonati |
| Regional Chief Creative Officer | D..y M....er Solo abbonati |
| Regional Chief Creative Officer | P...�n Ta....ga Solo abbonati |
| Creative Director | j..n i....io c...o Solo abbonati |
| Creative Director | M...as M...ty Solo abbonati |
| Copywriter | N....as .e M....le Solo abbonati |
| Art Director | Fr.....co C....ti Solo abbonati |
| Designer | Fe....co A....so Solo abbonati |
| Head of Production | M...e Or.....ky Solo abbonati |
| Social Media Strategy | Ga....la G....ni Solo abbonati |
| Account Director | Ca....na Gr....no Solo abbonati |
| Account Director | S..i A....oy Solo abbonati |
| Technology Director | Me....es A...wa Solo abbonati |
| Technical Lead | J...er C...a Solo abbonati |
| Developer | P...o M....za Solo abbonati |
| Project Manager Lead | B....ara L...ue Solo abbonati |
| Project Manager | J...án Le....ti Solo abbonati |
| Qa Team | .. L...z R...s Solo abbonati |
| Qa Team | .. L....to Solo abbonati |
| Communications Director | R...na F....na Solo abbonati |
| Public Relations | ..e Ro....ou Solo abbonati |
| Public Relations | P...o Ra.....kof Solo abbonati |
| Digital Marketing Director | A...al M....ez Solo abbonati |
| Managing Director | D...an A...o Solo abbonati |
| Managing Director | A....in Sa.....hio Solo abbonati |
| PR Agency | A....PR Solo abbonati |
| PR Director | N....ia R...ni Solo abbonati |
| PR Account Director | S....na Ca.....ro Solo abbonati |
| Casa di Produzione | ..e Mo....nt Solo abbonati |
| Director | Re......nic Solo abbonati |
| Director | A....IN A....DI Solo abbonati |
| Executive Producer | J..n M...el C...vo Solo abbonati |
| Filter Design | T...s T....to P...e Solo abbonati |
| Social Media Agency | M...a ..b Solo abbonati |
2
Cheil Worldwide India - ReduceTheMargin
Et si on réduisait les marges par défaut à l'impression, on utiliserait moins de papier.
| Titolo | ReduceTheMargin |
| Agenzia | Cheil India |
| Campagna | #ReduceTheMargin |
| Cliente | Cheil Worldwide |
| Marca | Cheil Worldwide India |
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| Data di Prima Diffusione/Publicazione | Solo abbonati |
| Settore | Solo abbonati |
| Tipo di Media | Interattivo |
| Lunghezza | |
| Chief Creative Officer | Em....el Up....ru Solo abbonati |
3
IKEA - Buy With Your Time
Le temps, c'est de l'argent ou un moyen d'acheter des meubles et de la déco chez IKEA.
| Titolo | Buy With Your Time |
| Brief | We saw an opportunity to reward IKEA’s loyal customers who previously made the trip by turning the effort and time they went through to get there into a strength. By leveraging Google Maps timeline, we created a direct activation that converts time spent to make a trip to IKEA stores into a currency that allows people to buy IKEA products based on the average salary* of people living in Dubai. This worked through Google Map’s timeline function that records past routes taken, where customers were able to show how many minutes they had spent on previous IKEA trips and this accumulated time was converted into a currency that allows them to spend on IKEA products.*(https://www.guide2dubai.com/living/expat-life/dubai-salary-and-pay-scale) |
| Agenzia | Ogilvy Jeddah |
| Campagna | Buy With Your Time |
| Cliente | IKEA |
| Marca | IKEA |
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| Data di Prima Diffusione/Publicazione | Solo abbonati |
| Settore | Solo abbonati |
| Trama | Solo abbonati |
| Filosofia | Solo abbonati |
| Tipo di Media | Case Study |
| Lunghezza | |
| Chief Creative Officer | J...i Ram......nan Solo abbonati |
| Group Creative Director | Y....ef Ga....ah Solo abbonati |
| Creative Team | Fe....do M....ro Go....lez Solo abbonati |
| Creative Team | N....as L...z Solo abbonati |
| Client Team Director | H..i B....ut Solo abbonati |
| Head of Production | A..n S....ni Solo abbonati |
| Junior Producer | ..n V..s Solo abbonati |
| Account Director | P...ti H...i Solo abbonati |
| Account Manager | A..a N..r Solo abbonati |
| Creative Director | K...m S...if Solo abbonati |
| PR Team | Sa....na S..d Solo abbonati |
| PR Team | S..d ..u T..q Solo abbonati |
| Casa di Produzione | Go....ne F...s Solo abbonati |
| Executive Producer | M...up A....al Solo abbonati |
| Direttore della fotografia | M...j M....ed Solo abbonati |
| Producer | Sh.....ano Z...i Solo abbonati |
| Production Assistant | M...sh Pot......ini Solo abbonati |
| Production Assistant | A...la A..n Solo abbonati |
| Production Assistant | S..a Ab....ah Solo abbonati |
| Account Management | D..a V..s Solo abbonati |
| General Manager Marketing | C...a Kl.....aar Solo abbonati |
| Communication & Interior Design | C...a Kl.....aar Solo abbonati |
| Brand Communications Manager | A..r Y...i Solo abbonati |
| Digital Marketing | N..a G...th Solo abbonati |
| PR Communications Manager | B...ta Ch.....ry Solo abbonati |
4
Mizuno Sneakers - Smart Shelf
Comment les influenceurs jouent sur l'acte d'achat en boutique au Brésil ?
| Titolo | Smart Shelf |
| Agenzia | Moma Propaganda |
| Campagna | Smart Shelf |
| Cliente | Mizuno |
| Marca | Mizuno Sneakers |
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| Data di Prima Diffusione/Publicazione | Solo abbonati |
| Settore | Solo abbonati |
| Trama | Solo abbonati |
| Tipo di Media | Digital Installation |
| Lunghezza | |
| Creative Director | R....fo S....io Solo abbonati |
| Art Director | Gu.....me M....ns Solo abbonati |
| Copywriter | C..u V....ia Solo abbonati |
| Project Manager | R....do B...vi Solo abbonati |
| Casa di Produzione | Wo....lf Solo abbonati |
5
Cultural Heritage Administration / Seoul Metropolitan Government / Woomi Construction - Donuimun: The Gateway to Restoration
Comment de vieilles photos d'un monument disparu, des algorithmes de calcul et de la technologie permettent de le remettre debout, grâce à la réalité augmentée.
| Titolo | Donuimun: The Gateway to Restoration |
| Agenzia | Cheil |
| Campagna | Donuimun: The Gateway to Restoration |
| Cliente | Cultural Heritage Administration / Seoul Metropolitan Government / Woomi Construction |
| Marca | Cultural Heritage Administration / Seoul Metropolitan Government / Woomi Construction |
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| Data di Prima Diffusione/Publicazione | Solo abbonati |
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| Tipo di Media | Interattivo |
| Lunghezza | |
| Chief Creative Officer | S...un Y..n Solo abbonati |
| Creative Director | ..e K...g J...g Solo abbonati |
| Creative Director | J...un ..o Solo abbonati |
| Copywriter | S....on ..n Solo abbonati |
| Art Director | D...y P..k Solo abbonati |
| Art Director | K....in ..m Solo abbonati |
| Art Director | Se....ae ..m Solo abbonati |
| Art Director | ..e Y...g ..e Solo abbonati |
| Event Marketing Manager | A...m ..n Solo abbonati |
| Digital Planner | S....ng J..g Solo abbonati |
| Account Director | Jo....ul J..g Solo abbonati |
| Account Manager | S....ui C..i Solo abbonati |
| Agency Producer | S...su .i Solo abbonati |
| Project Manager | C...ey ..m Solo abbonati |
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