TOP5
TOP
5
Best ads of the week (in French)
The best ads and advertising campaigns of the week worldwide.

The week's Top5 marketing campaigns : Mar 27, 2019

1

Aide et Action - Ouvrir les yeux
La Secte

Comment faire ouvrir les yeux sur les problèmes liés à l'analphabétisme #Coup2coeurJAO2019

TitoloOuvrir les yeux
Agenzia
Campagna Ouvrir les yeux
Cliente Aide et Action
Marca Aide et Action

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PostedOttobre 2018
SettoreSolo abbonati
TramaSolo abbonati
Tipo di Media Case Study
Lunghezza
Director Jea......les L....ie Solo abbonati
2

Cancer@Work - Fighting Cancer

Contre les problèmes de retour à l'emploi que subissent les patients qui ont vaincu le cancer.

TitoloFighting Cancer
Agenzia
Campagna Fighting Cancer
Cliente Cancer@Work
Marca Cancer@Work

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Data di Prima Diffusione/Publicazione Solo abbonati
SettoreSolo abbonati
FilosofiaSolo abbonati
Tipo di Media Interattivo
Lunghezza
Executive Creative Director R...is Bo.....er Solo abbonati
Executive Creative Director R...in Re....in Solo abbonati
Artistic Director R...in Ar....ni Solo abbonati
Copywriter N....as R....rd Solo abbonati
Commercial Director La....ce C....er Solo abbonati
Casa di Produzione ..s Me......res Solo abbonati
Producer J...émy H....rn Solo abbonati
Director J...émy H....rn Solo abbonati
Direttore della fotografia Fra........vier Re....in Solo abbonati
Steadycam Operator P..ha M...n Solo abbonati
Editing J...émy H....rn Solo abbonati
Sound Studio M...ie Solo abbonati
Producer Sound G...es C...s Solo abbonati
3

Sécurité routière - La route de ma vie

La route de ma vie, l'histoire de ma vie.

TitoloLa route de ma vie
Agenzia
Campagna La route de ma vie
Cliente Délégation à la sécurité routière [ex Direction de la Sécurité et de la Circulation Routières (DSCR)
Marca Sécurité routière

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Data di Prima Diffusione/Publicazione Solo abbonati
SettoreSolo abbonati
Tipo di Media Interattivo
Lunghezza
Director P....ra Solo abbonati
Direttore della fotografia Z..k S...er Solo abbonati
Production S...b Solo abbonati
Producer N....as T..y Solo abbonati
Executive Creative Director Al.....er K....ev Solo abbonati
Creative Director A...is B....he Solo abbonati
Creative Director P...re Ma....at Solo abbonati
Copywriter S...a ..s S...os Solo abbonati
Art Director J...en B...ry Solo abbonati
Head of Tv Production C....ne P...ch Solo abbonati
TV Production L...ie De.....es Solo abbonati
Production Manager Y....ck R..x Solo abbonati
Post PRoduction F..M Solo abbonati
Sound Production S....o5 Solo abbonati
4

Association Une femme, un toit - Aucune femme ne mérite de vivre dans la peur

Une peur "noire".

TitoloAucune femme ne mérite de vivre dans la peur
Agenzia
Campagna Aucune femme ne mérite de vivre dans la peur
Cliente Une femme, un toit
Marca Association Une femme, un toit

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PostedNovembre 2018
SettoreSolo abbonati
Tipo di Media Televisione e Cinema
Lunghezza
Art Director M...ot Ho....nn Solo abbonati
Art Director Je.....ul Go.....es Solo abbonati
Copywriter J...en A...r Solo abbonati
Sound Producer E....ne .e Na....il Solo abbonati
Creative Director St....ane G....rd Solo abbonati
Sound Production E....ne .e Na....il Solo abbonati
5

Fondation 30 Millions d'Amis - Une vie de chien

Un compagnon d'une vie.

TitoloDog's life
Titolo (Lingua Originale)Une vie de chien
Agenzia
Campagna Campagne été 2018
Cliente Fondation 30 Millions d'Amis
Marca Fondation 30 Millions d'Amis

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Data di Prima Diffusione/Publicazione Solo abbonati
SettoreSolo abbonati
SloganSolo abbonati
Slogan (Lingua Originale)Solo abbonati
TramaSolo abbonati
Tipo di Media Televisione
Lunghezza
Casa di Produzione .A ..C P...s Solo abbonati
Director X...er Gi....li Solo abbonati
Executive Creative Director O....er A....nn Solo abbonati
Copywriter T....ry L...c Solo abbonati
Art Director B�.....icte P...l Solo abbonati
Sound ..E S...d Pr.....ion Solo abbonati
Agency TV Producer J....ca Pie......nni Solo abbonati
EDITOR'S PICK en partenariat avec PITCHVILLE
+1

AJE - Bordeaux 2050

Les conséquences du réchauffement climatique.

TitoloBordeaux 2050
BriefTo give people the real taste of global warming, we decided to launch a new wine: we created Bordeaux 2050. We partnered with researchers, scientists and wine experts, who used climate and weather data projection on the next 30 years to simulate the exact taste of a Bordeaux grown in 2050.The result was an inferior composition: 2 to 4 degrees heat waves diminished the aroma, drought gave a bitter and drier taste, devastating frost and hailstorms caused fruit wastage. The special vintage of 400 bottles was launched in the Museum of Wine in Paris at an event gathering key decision makers: journalists, scientists, sommeliers as well as influential members of the French political elite, including climate skeptics.Following the launch event of the limited vintage of Bordeaux 2050 and the uploading of Bordeaux2050.org and despite its poor taste it became the most Googled wine in the world. Consequently, the French Association of Journalists for the Environment received an increase of 27% mentions on social media, and 14% of funding from donations. UN Climate Change Executive Secretary, Patricia Espinosa, welcomed the initiative. Bordeaux 2050 shook French wine circles before spreading to the wider scientific community and then news worldwide. It generated over 500 million organic impressions across headlines among The Huffington Post, Le Figaro, L'Express, Franceinfo, Science and Future, triggering 100 000 social media mentions.For the first time in history, climate-skeptics were forced to taste the negative effect of climate change, which they previously ignored.
Agenzia
Campagna Bordeaux 2050
Cliente AJE
Marca AJE

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Data di Prima Diffusione/Publicazione Solo abbonati
SettoreSolo abbonati
SloganSolo abbonati
TramaSolo abbonati
FilosofiaSolo abbonati
ProblemaSolo abbonati
RisultatoSolo abbonati
Tipo di Media Case Study
Lunghezza
Global Executive Creative Director A...an B...n Solo abbonati
Executive Creative Director Ri....do F....so Solo abbonati
Executive Creative Director J...en Ch.....ini Solo abbonati
Creative Director S�.....ien Bo....el Solo abbonati
Senior Art Director C...ar G...ía Solo abbonati
Copywriter J...o �....rez Solo abbonati
Art Director M...o Fe.....ez Solo abbonati
Art Director C...a Baz......son Solo abbonati
Art Director A...en La......ère Solo abbonati
Copywriter C...re P...s Solo abbonati
Creative Excellence Manager Europe C...en Bi....an Solo abbonati
Creative Excellence Manager Paris E...�e Kh.....ni Solo abbonati
Chief Executive Officer (CEO) B...o T....nt Solo abbonati
Global Business Lead C...ric Va.....te Solo abbonati
Deputy General Manager in charge of Strategy E..k B...in Solo abbonati
Strategic Planner P....re B�.....mieux Solo abbonati
Head of TV L...el Co.....ud Solo abbonati
TV Producer / Art Buyer Ma....eu To.....lle Solo abbonati
Motion designer Va....in A....on Solo abbonati
PR Agency W...r Sh.....ck . P...s Solo abbonati
PR Executive Vice President A...ud Po.....nne Solo abbonati
PR Senior Vice President E..i As....ne Solo abbonati
PR Account Director E...ie B....il Solo abbonati
PR Senior Associate C...ile P....rd Solo abbonati
Global Executive Creative Director Adrian Botan
Executive Creative Director Riccardo Fregoso
Executive Creative Director Julien Chiapolini
Creative Director Sebastien Boutebel
Creative Director Guy Lewis
Senior Art Director Cesar Garcia
Senior Copywriter Julio Alvarez
Art Director Mateo Fernandez
Art Director Clara Bazin-Vinson
Art Director Adrien Lavayssière
Copywriter Claire Pages
Creative Excellence Manager Europe Carmen Bistrian
Creative Excellence Manager Paris Esmee Khoujlani
CEO Bruno Tallent
VP - Global Business Leader Cedric Vanhoutte
Deputy General Manager in charge of Strategy Erik Bertin
Strategic Planner Palmyre Betremieux
Head of TV Lionel Courtiaud
TV Producer Matthieu Tombarelle
Motion designer Valentin Audubon
Motion Disigner Jimmy Charles
Executive Vice President Arnaud Pochebonne
Senior Vice President Eloi Asseline
Account Director Emilie Barrail
Senior Associate Cecile Pochard
Account Director Gilles Beaujean
Director Alexandre Tissot
Producer Aurélie Chevalier
Producer Romain Manson
Sound Engineer Ludovic Tartavel
Entrant Company McCANN PARIS
Idea Creation McCANN PARIS
Production LES IMPRODUCTIBLES
Production STUDIO GRANDE ARMEE
PR WEBER SHANDWICK
Additional Company M STORIES
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