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Best of Innovative Marketing
The best digital innovation advertisements and campaigns worldwide.

Best of marketing innovation : Nov 15, 2017

1

Toyota Land Cruiser SUVs - Everest

They've conquered Everest so we can dream about it.

TitoloEverest
BriefEvery alpinist dreams of Everest. But even us average Joes would love to see the view from the top. Yandax Maps partnered with Toyota to create the first ever street view of the harrowing journey to the summit. Bringing Toyota one step closer to its mission to take you anywhere on the planet.
Campagna Everest
Cliente Toyota
Marca Toyota Land Cruiser SUVs

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PostedNovembre 2017
TramaSolo abbonati
Tipo di Media Interattivo
Designer A...n A...in Solo abbonati
Art Producer Al.....er Zh....ov Solo abbonati
Agency Producer O..a Bo....va Solo abbonati
2

Adobe - The Original Brushes of Edvard Munch

Digital recreation bringing back the 'hands' of the greats.

TitoloThe Original Brushes of Edvard Munch
BriefEvery artist has an idol, someone they aspire to be like. For many, it is Edvard Munch, the creator of the famed painting “The Scream.” To inspire a new generation of artists to start digital painting, Adobe Photoshop collaborated with the Munch Museum in Oslo. Experts studied the painter’s 100-year old brushes — the density, flexibility and bristle type — created 360° detailed scans and created a free download digital brush set. You too can paint like Munch.
Agenzia
Campagna The Original Brushes of Edvard Munch
Cliente Adobe
Marca Adobe

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PostedNovembre 2017
TramaSolo abbonati
Tipo di Media Interattivo
Lunghezza
Creative Director O...r He.....st Solo abbonati
Photographer A....as Kl....rg Solo abbonati
Director F....ik H...s Solo abbonati
Production Company Producer E..k Gu.....son Solo abbonati
Agency Producer N...as C...a Solo abbonati
Creative Team Manager A...rs He.....öm Solo abbonati
Creative Team Manager P...us W...ll Solo abbonati
Client Services Director A....as M...e Solo abbonati
3

Gravity Light - Gravity Light

Shining light into homes and onto new opportunities.

TitoloGravity Light
BriefMany of us take electric light for granted, but not everyone has access to the power grid. Gravity Light, as its name suggests, is a light entirely powered by gravity. In was launched in November 2016 in Kenya with a roadshow across 50 rural, off grid communities. The tour combined musical performances, a story relay and a night study space powered by gravity lights. Not everyone in the world has access to the power grid. This light, entirely powered by gravity, will bring illumination to areas of the world where it is sorely needed. The light was launched during a roadshow across Kenya.
Agenzia
Campagna Gravity Light
Cliente Shell Global, Gravitylight Foundation
Marca Gravity Light

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PostedNovembre 2017
SettoreSolo abbonati
TramaSolo abbonati
Tipo di Media Case Study
Executive Creative Director L...s P..n Solo abbonati
Creative Director ..m O�.....nell Solo abbonati
Account Planner O...ia J....on Solo abbonati
Account Planner E....or M....lf Solo abbonati
Agency Producer L...y K..p Solo abbonati
Agency Producer J...s S...ns Solo abbonati
Agency Producer L...en P...e Solo abbonati
Business Director K...in R....ts Solo abbonati
Account Manager J...h W...h Solo abbonati
Account Manager R...el C..n Solo abbonati
Casa di Produzione St.....uck M...a Solo abbonati
Director A...an D....on Solo abbonati
Editor ..m M...er Solo abbonati
4

Woman Interrupted - Woman Interrupted App

Ending discrimination one interruption at a time.

TitoloWoman Interrupted App
Agenzia
Campagna Woman Interrupted
Cliente Woman Interrupted
Marca Woman Interrupted

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PostedNovembre 2017
SettoreSolo abbonati
TramaSolo abbonati
Tipo di Media Case Study
5

Crowdfunding - Sequeira in it's rightful place

Bringing a country together, pixel by pixel.

TitoloSequeira in it's rightful place
BriefTo save a piece of Portuguese art from being sold to the highest bidder, the National Museum of Antique Art in Lisbon launched a call to a action. A dedicated website digitized the masterpiece, breaking it into 10 million pixels, each up for grabs for a mere 6 cents. Celebrities, politicians and art lovers became sponsors of their own pixels. The movement began on social media but soon, people on the street were talking about art. The campaign exceeded the €600,000 goal by 25 per cent and Sequeria is in its rightful place. Today and always.
Agenzia
Campagna Sequeira in it's rightful place
Cliente MUSEU NACIONAL DE ARTE ANTIGA
Marca Crowdfunding

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PostedNovembre 2017
TramaSolo abbonati
Tipo di Media Interattivo
Creative Director P...O B...GA Solo abbonati
Creative Director M....lo L....ço Solo abbonati
Copywriter R....rd W....ll Solo abbonati
Agency Producer P...o S...a Solo abbonati
EDITOR'S PICK
+1

Love Has No Labels - Fans of Love (110s)

When searching for love confronts the unexpected.

TitoloFans of Love (110s)
BriefAt NFL matches, the famous "kiss cam" tends to showcase only straight, same race relationships. In order to change attitudes, at the NFL Pro Bowl in Orlando, the kiss cam focused on couples who are normally kept out of the spotlight. The operation proved that love just looks like love, no matter who you are. And the 60,000 fans watching on a giant screen were turned into millions watching all over the world, thanks to a film released on Valentine's Day.
Agenzia
Campagna Fans Of Love
Cliente Ad Council
Marca Love Has No Labels

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PostedNovembre 2017
SettoreSolo abbonati
TramaSolo abbonati
Tipo di Media Case Study
Casa di Produzione
Footage
Chief Creative Officer N..k ..w Solo abbonati
Advertising Manager A..a Is....on Solo abbonati
Advertising Manager L..a S....an Solo abbonati
Director F...d R..s Solo abbonati
Creative Director C...s J...im Solo abbonati
Creative Director M..e Do....ey Solo abbonati
Executive Creative Director C...s N....am Solo abbonati
Executive Creative Director E..c J...on Solo abbonati
Strategist ..y M...an Solo abbonati
Business Director S....en Be.....in Solo abbonati
Account Director S...n Z..p Solo abbonati
Executive Producer J..f S....ik Solo abbonati
Executive Producer ..t F...s Solo abbonati
Executive Producer C...y P...d Solo abbonati
Strategy Director D..e S...an Solo abbonati
Business Affairs M....sa N...i Solo abbonati
Creative Team A....to P...as Solo abbonati
Creative Team A....do A..�n Solo abbonati
Chief Marketing Officer (CMO) D...el D..z Solo abbonati
Group Strategy Director D...n V...r Solo abbonati
Executive Producer Ch.....na C...o Solo abbonati
Mixer ..b Ba.....all Solo abbonati
Mix N...n S....os Solo abbonati
Production Company Producer H...e P...o Solo abbonati
Executive Producer L...en He.....rg Solo abbonati
Editor R...rt R...g Solo abbonati
Editing Company ..t ..d ..n L...on Solo abbonati
Colorist D...en ..n ..r Cr....en Solo abbonati
Special Effects / VFX J...ph G...so Solo abbonati
Special Effects / VFX M..t D...en Solo abbonati
Production Company Producer I....ah F...es Solo abbonati
Production Company Producer W...y G....er Solo abbonati
Executive Producer S...h .i ..o Solo abbonati
Executive Producer N...y H....en Solo abbonati
Direttore della fotografia G....ry W...on Solo abbonati
Line Producer El.....us S...r Solo abbonati
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