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Best of marketing innovation : Nov 16, 2022
1
Life Interrupted - Life Interrupted
Walking in the shoes of another, creating an understanding of the loss associated with chronic pain. Life Interrupted creates an overwhelmingly real story and conversation about the struggles of those with sickle cell disease.
| Titolo | Life Interrupted |
| Agenzia | Havas Health & You |
| Campagna | Life Interrupted |
| Cliente | Novartis Pharmaceuticals |
| Marca | Life Interrupted |
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| Posted | Ottobre 2022 |
| Settore | Solo abbonati |
| Tipo di Media | Case Study |
| Lunghezza | |
| Casa di Produzione | H....an Cr....ve Solo abbonati |
| Advertising Agency | H...s H...th W..e Solo abbonati |
| Advertising Agency | H...s M...o Solo abbonati |
| Chief Creative Officer | Y..a H..t Solo abbonati |
| EVP, Executive Creative Director | L...y Al....an Solo abbonati |
| Associate Creative Director | K..s K....er Solo abbonati |
| Associate Creative Director | E...ot T..b Solo abbonati |
| Art Director | J...in B...on Solo abbonati |
| EVP, Director of Technology | Y...i S....er Solo abbonati |
| Senior UX Designer | P...o L...ia Solo abbonati |
| Managing Director | T....an S....ns Solo abbonati |
| UX Content Strategist | L...a S....na Solo abbonati |
| SVP, Account Group Director | Y...n L...ow Solo abbonati |
| VP, Account Group Supervisor | J..n Ia....ta Solo abbonati |
| Account Group Supervisor | J....le J....tt Solo abbonati |
| Executive Producer | ..x Gh....ns Solo abbonati |
| Production Executive Producer | R..n H....an Solo abbonati |
| Producer | V....ie B..h Solo abbonati |
| Director | A...ew D...ho Solo abbonati |
| Creative Technologist | An....ca O...z Solo abbonati |
| Executive Director of Creative Technology | J...s H...ta Solo abbonati |
| Group Director of Technology | D...y W..g Solo abbonati |
| Associate Director of Technology | ..d M...un Solo abbonati |
| Advertising Manager | A...on M...is Solo abbonati |
| Advertising Manager | Lo....ne S..i Solo abbonati |
| Advertising Manager | R...rt Mi....ll Solo abbonati |
| Advertising Manager | M..y Or.....lph Solo abbonati |
| Advertising Manager | Ma....sa Co.....llo Solo abbonati |
| Advertising Manager | L...ie F...ds Solo abbonati |
| Copywriter Supervisor | M....el Ab.....awi Solo abbonati |
2
HomeEquity Bank - Letters Home
A unique campaign from HomeEquity Bank brings old stories back to light in support of Canadian Veterans.
| Titolo | Letters Home |
| Agenzia | Zulu Alpha Kilo |
| Campagna | Letters Home |
| Cliente | HOMEQ Corporation |
| Marca | HomeEquity Bank |
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| Data di Prima Diffusione/Publicazione | Solo abbonati |
| Settore | Solo abbonati |
| Trama | Solo abbonati |
| Tipo di Media | Web Film |
| Lunghezza | |
| Chief Creative Officer | ..k M...eh Solo abbonati |
| Executive Creative Director | B...n M...ay Solo abbonati |
| CD/Art Director | ..c B..h Solo abbonati |
| CD/Copywriter | ..n Cu....gs Solo abbonati |
| ACD/Art Director | M....el Ro....uk Solo abbonati |
| ACD/Copywriter | M...o B...ar Solo abbonati |
| Design Director | D...an S...v Solo abbonati |
| Designer | An.....ija Vl....ic Solo abbonati |
| Designer | J....an C..u Solo abbonati |
| Agency Producers | ..a St.....ka Solo abbonati |
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| Agency Producers | S...h L...h Solo abbonati |
| Account Manager | L...en Bo.....od Solo abbonati |
| Account Manager | Sa....ha T..g Solo abbonati |
| Planning Team | M...ne T...as Solo abbonati |
| Advertising Manager | Y...ne Zi....ki Solo abbonati |
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| Advertising Manager | E..n W...on Solo abbonati |
| Advertising Manager | N...y To.....an Solo abbonati |
| Advertising Manager | J..k W...on Solo abbonati |
| Advertising Manager | S..d Sh.....din Solo abbonati |
| Media Agency | ..D Solo abbonati |
| Media Agency | i....ti ..c Solo abbonati |
| Media Team | D...ne Ma....je Solo abbonati |
| Media Team | Mi....ll Co.....sse Solo abbonati |
| Media Team | I...ta Ag....al Solo abbonati |
| Media Team | B....ya J...ni Solo abbonati |
| PR Agency | W...r Sh.....ck Solo abbonati |
| PR Team | Je....er W...ey Solo abbonati |
| PR Team | A..m Bo.....in Solo abbonati |
| Casa di Produzione | Z....ot Solo abbonati |
| Director | ..n Cu....gs Solo abbonati |
| Researcher | C...s Gr.....rg Solo abbonati |
| Production House Producers | ..n Be.....gna Solo abbonati |
| Production House Producers | C....en A...n Solo abbonati |
| Editing Company | Z....ot Solo abbonati |
| Editor | J...ie Po.....us Solo abbonati |
| Online | Z....ot Solo abbonati |
| Color Grading | F...pe Ch....ro Solo abbonati |
| Motion Graphics | M...el Na.....ad Solo abbonati |
| Audio Engineer | D..o Cu.....no Solo abbonati |
| Photographer | N..h M...eh Solo abbonati |
| Senior Developer | J..e E....ds Solo abbonati |
3
Deutsche Telekom - The Choir Against Hate Speech
Joining together against hate on the internet, singing the hateful comments, and eventually the solution. Deutsche Telekom gives a voice to those drowning out hate speech online and encourages others to do the same.
| Titolo | The Choir Against Hate Speech |
| Agenzia | Saatchi & Saatchi Düsseldorf |
| Campagna | The Choir Against Hate Speech |
| Cliente | Deutsche Telekom |
| Marca | Deutsche Telekom |
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| Posted | Novembre 2022 |
| Settore | Solo abbonati |
| Trama | Solo abbonati |
| Tipo di Media | Televisione |
| Lunghezza | |
| Colonna sonora | Solo abbonati |
| Advertising Manager | U...ch K...ke Solo abbonati |
| Advertising Manager | ... Ch.....an H..n Solo abbonati |
| Advertising Manager | C....in K..z Solo abbonati |
| Advertising Manager | S...an ..x Solo abbonati |
| Chief Creative Officer | D...is ..y Solo abbonati |
| Creative Director -Art | T...s Tu....us Solo abbonati |
| Creative Director, Copywriter | S....an Sc....er Solo abbonati |
| Agency Producer | I..a Fr....hs Solo abbonati |
| Strategic Planner | Ma.....ian G...er Solo abbonati |
| Business Director | K...in S....el Solo abbonati |
| Account Manager | A..e Sc....ht Solo abbonati |
| Casa di Produzione | Te.....dia Fil.......tion G..H FR.....RT Solo abbonati |
| Director | H...y A..x R...n Solo abbonati |
| Executive Producer | B...it D...n Solo abbonati |
| Executive Producer | ..i J...n U....ch Solo abbonati |
| Direttore della fotografia | B...it S...r Solo abbonati |
| Music Prod Company | S....me M...c Solo abbonati |
| Music Executive Producer | F....an La......her Solo abbonati |
| Music Executive Producer | .o S...ow Solo abbonati |
4
MINI Cooper Electric SE - Meet The 2023 Mini Electric In Nanuq White
Giving a voice to consumers Mini Cooper creates a new color from fan-favorite polar bear Nanuq.
| Titolo | Meet The 2023 Mini Electric In Nanuq White |
| Agenzia | Pereira O'Dell |
| Campagna | Meet The 2023 Mini Electric In Nanuq White |
| Cliente | BMW/MINI |
| Marca | MINI Cooper Electric SE |
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| Data di Prima Diffusione/Publicazione | Solo abbonati |
| Settore | Solo abbonati |
| Filosofia | Solo abbonati |
| Tipo di Media | Case Study |
| Lunghezza | |
5
Netflix TV Series - The Missing NPC
An immersive experience within Roblox created from the new Netflix Original “Cielo Grande”.
| Titolo | The Missing NPC |
| Brief | We built an immersive virtual experience by recreating the plot of the new Netflix Teen Series Cielo Grande in a metaverse map in Roblox. On this map, tweens could participate in the same wakeboard tournament as in the series, do karaoke with other users, and even join a Meet & Greet with the cast from the Cielo Grande series. But the most exciting part of the experience was that users were tasked to solve the main mystery of the plot and find a character in Roblox who they are unable to find in the series. By creating this experience to promote the new Netflix series, we blurred the lines between advertising, gaming and TV. |
| Agenzia | Media.Monks |
| Campagna | The Missing NPC |
| Cliente | Netflix |
| Marca | Netflix TV Series |
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| Posted | Novembre 2022 |
| Settore | Solo abbonati |
| Trama | Solo abbonati |
| Tipo di Media | Case Study |
| Account Director | M...�a L...a Fe.....dez Solo abbonati |
| Title Manager | J...ma Go....lez Solo abbonati |
| Executive Creative Director | P...o V...le Solo abbonati |
| Executive Creative Director | A....ín Ca.....ani Solo abbonati |
| Creative Director | A....to Fe.....dez Solo abbonati |
| Creative Director | E....do S....hez B...o Solo abbonati |
| Digital Operations Manager | D....na A....as Solo abbonati |
| Production Company Producer | K...a M...dez Solo abbonati |
| Art Director | Fr.....co Ar....in G...ia Solo abbonati |
| Copywriter | M...ín R...a Solo abbonati |
| Social Strategy Director | O..r L...ez Solo abbonati |
| F....do Hr.....ky Solo abbonati | |
| Copywriter | Jua......cio Or.....ky Solo abbonati |
| Art Director | J...a C...o Solo abbonati |
| Copywriter | V...or R....sa Solo abbonati |
| Art Director | M...o M...ón Solo abbonati |
| Social Creative | M....la T....ri Solo abbonati |
| Social Creative | Ag....na F...er Solo abbonati |
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