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Best of marketing innovation : Aug 18, 2021
1
SingleCut Beersmiths - SingleCut Notes IPA
Beer and guitars go hand in hand.
| Titolo | SingleCut Notes IPA |
| Brief | Notes IPA is the first beer crafted to teach you guitar. Four distinct labels were designed to display a guitar fretboard and a foundational chord: C, D, G or E minor. By gripping the can like you would a guitar, you can learn the finger positions for these chords and get a feel for guitar strings through the label’s tactile finish. Scanning the Snapchat code on the labels activates a shareable augmented reality guitar lesson right on the can and turns it into a playable instrument. The pull tab is even fitted with a custom-made guitar pick – designed to pop open the beer and pop off for you to play with. |
| Agenzia | Zulu Alpha Kilo |
| Campagna | SingleCut Notes IPA |
| Cliente | SingleCut Beersmiths |
| Marca | SingleCut Beersmiths |
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| Data di Prima Diffusione/Publicazione | Solo abbonati |
| Settore | Solo abbonati |
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| Tipo di Media | Product Design/Development |
| Lunghezza | |
| Market | Solo abbonati |
| Chief Creative Officer | ..k M...eh Solo abbonati |
| Creative Director | ..k M...eh Solo abbonati |
| ACD | K...n S..o Solo abbonati |
| Art Director | K...n S..o Solo abbonati |
| ACD | V...y P...ar Solo abbonati |
| Copywriter | V...y P...ar Solo abbonati |
| Art Director | Ph....pe V...ya Solo abbonati |
| Copywriter | Vi....ia ..e Solo abbonati |
| Designer | ..e ..m Solo abbonati |
| Designer | K...n S..o Solo abbonati |
| Advertising Manager | R..h B...ta Solo abbonati |
| Advertising Manager | ..n B....on Solo abbonati |
| Advertising Manager | Da....le P....mo Solo abbonati |
| Account Director | E..n M....us Solo abbonati |
| Strategy Director | S....er Ma.....ern Solo abbonati |
| Digital Strategist | Sh....gh Fa....ly Solo abbonati |
| Production Company Producer | H...g N..i Solo abbonati |
| Production Company Producer | K....yn B...n Solo abbonati |
| Production Company Producer | J...ie ..l Solo abbonati |
| Production Company Producer | L...en S...ll Solo abbonati |
| Product Design | S...k In......ons I... Solo abbonati |
| Casa di Produzione | Z....ot Solo abbonati |
| Casa di Produzione | T...e .f C....nt Solo abbonati |
| Director of Integrated Production | ..a St.....ka S...io Solo abbonati |
| Director | J...s G...am Solo abbonati |
| Director of Interactive Production | ..e I..n Solo abbonati |
| Direttore della fotografia | S..n Do....ly Solo abbonati |
| Photographer | S..n Do....ly Solo abbonati |
| Studio Artist | Je.....te D...es Solo abbonati |
| Lead Production Artist | As....gh O...en Solo abbonati |
| Production Artist | M..a Lu....ch Solo abbonati |
| Web Developer | G....an B...k Solo abbonati |
| Post Produzione | N..h M...eh Solo abbonati |
| Social Media Team | C....ia Be....ch Solo abbonati |
| Web Developer | A...na E...d Solo abbonati |
| Editor | F...pe Ch....ro Solo abbonati |
| Editor | D...d J...s F....ay Solo abbonati |
2
Chevrolet - TikTok with a beat by Carlinhos Brown
A safe and innovative way to jam in the car.
| Titolo | TikTok with a beat by Carlinhos Brown |
| Agenzia | WMcCann |
| Campagna | TikTok with a beat by Carlinhos Brown |
| Cliente | General Motors Corp. |
| Marca | Chevrolet |
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| Data di Prima Diffusione/Publicazione | Solo abbonati |
| Settore | Solo abbonati |
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| Filosofia | Solo abbonati |
| Tipo di Media | Web Film |
| Lunghezza | |
| Actor / Celebrity | Ca.....os B...n Solo abbonati |
3
The Academic - Not Your Summer
What a fun way to liven up presentations.
| Titolo | Not Your Summer |
| Agenzia | BBDO New York |
| Campagna | Not Your Summer |
| Cliente | Capitol Records |
| Marca | The Academic |
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| Data di Prima Diffusione/Publicazione | Solo abbonati |
| Settore | Solo abbonati |
| Trama | Solo abbonati |
| Tipo di Media | Music Video |
| Lunghezza | |
| Advertising Manager | ..m P..l Solo abbonati |
| Advertising Manager | A..a Al......her Solo abbonati |
| Vocal | C...g Fi.....ald Solo abbonati |
| Musician | M....ew M....gh Solo abbonati |
| Musician | D..n G...n Solo abbonati |
| Advertising Manager | C..l B...an Solo abbonati |
| Chief Creative Officer | D...d L...rs Solo abbonati |
| Creative Director | B..t ..l Solo abbonati |
| Creative Director | ..l Ho......oom Solo abbonati |
| Director | M..e W....ll Solo abbonati |
| Producer | M..e W....ll Solo abbonati |
| Animator - Animation | M..e W....ll Solo abbonati |
| Head of Content Production | A...ew O....ne Solo abbonati |
| Head of Digital | J...s Y...g Solo abbonati |
| Director of Content Production | A..x G...ni Solo abbonati |
| Agency Producer | C...a Q...n Solo abbonati |
| Copywriter | B...er R...ey Solo abbonati |
| Art Director | M..a I...a Solo abbonati |
| Post Production | A...e K..b Solo abbonati |
4
Toyota - Toyota HSR
"Start your impossible."
| Titolo | Toyota HSR |
| Agenzia | T&Pm |
| Campagna | Toyota HSR |
| Cliente | Toyota Motor Corporation |
| Marca | Toyota |
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| Data di Prima Diffusione/Publicazione | Solo abbonati |
| Settore | Solo abbonati |
| Tipo di Media | Cinema |
| Lunghezza | |
| Casa di Produzione | MindsEye |
| Post Produzione | Coffee & TV |
| Sound | Grand Central Recording Studios |
| Music Production | Finger Music |
| Executive Creative Director | A...é M....ra Solo abbonati |
| Creative Director | D....ic G....ns Solo abbonati |
| Copywriter | A....as Le....is Solo abbonati |
| Art Director | �...on Ro.....es Solo abbonati |
| Account Planner | A..x Fe.....re Solo abbonati |
| Production Company Producer | D..e C....an Solo abbonati |
| Business Director | ..b C....ey Solo abbonati |
| Account Director | M..e V...ll Solo abbonati |
| Director | ..n B...er Solo abbonati |
| Executive Production Producer | C....ie Ph....ps Solo abbonati |
| Production Producer | H..a K..g Solo abbonati |
| Production Producer | ..x Y...an Solo abbonati |
| Direttore della fotografia | F...an W...er Solo abbonati |
| Editing Company | J...an Tr.....lle Solo abbonati |
| Grading/Online | S...na C....ea Solo abbonati |
| Post-production Producer | ..s Q...k Solo abbonati |
| Sound Engineer | G..y Tu....ll Solo abbonati |
| Voice | S...ie M...an Solo abbonati |
| Media Planner | S...ie J..b Solo abbonati |
5
Lenovo - Liftoff
"Smarter technology for all."
| Titolo | Liftoff |
| Agenzia | Zeno Group |
| Campagna | Liftoff |
| Cliente | Lenovo |
| Marca | Lenovo |
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| Data di Prima Diffusione/Publicazione | Solo abbonati |
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| Tipo di Media | Televisione |
| Lunghezza | |
| Colorist | B...y G...r Solo abbonati |
| Footage | ..3 . ..s A....es Solo abbonati |
| Casa di Produzione | ..m .e G...re Solo abbonati |
EDITOR'S PICK
+1
Astrazeneca - The CO2 Inhaler
McCann Health
The first inhaler to reduce pollution and help others breathe at the same time.
| Titolo | The CO2 Inhaler |
| Agenzia | McCann Health |
| Campagna | The CO2 Inhaler |
| Cliente | AstraZeneca |
| Marca | Astrazeneca |
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| Posted | Luglio 2021 |
| Settore | Solo abbonati |
| Tipo di Media | Case Study |
| Lunghezza | |
| Global Chief Creative Officer | M..t Ea....od Solo abbonati |
| Executive Creative Director | ..m J...s Solo abbonati |
| Executive Creative Director | St.....ie B...an Solo abbonati |
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