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Best of marketing innovation : Mar 31, 2021
1
Droit de Regard - The Eye Opening Test
Turning competitors' ads into eye tests.
| Titolo | The Eye Opening Test |
| Agenzia | BETC Paris |
| Campagna | The Eye Opening Test |
| Cliente | Droit de Regard |
| Marca | Droit de Regard |
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| Data di Prima Diffusione/Publicazione | Solo abbonati |
| Settore | Solo abbonati |
| Trama | Solo abbonati |
| Tipo di Media | Esterna |
| Lunghezza | |
| Brand Manager | L...el C...er Solo abbonati |
| Agency Manager | M...n M....ud Solo abbonati |
| Executive Creative Director | St....ane Xi....as Solo abbonati |
| Copywriter | Al.....re G...d Solo abbonati |
| Art Director | J...en V...ne Solo abbonati |
| Associate Art Director | M...is P...t Solo abbonati |
| Traffic Manager | Na....ie Sa.....ne Solo abbonati |
| Agency Producer | J...émy M...y Solo abbonati |
| Strategic Planner | Ph....pe Mar.......ies Solo abbonati |
| Strategic Planner | L...s C...an Solo abbonati |
| Casa di Produzione | G....al ..p Solo abbonati |
| Director | Au....in L...p Solo abbonati |
| Post Produzione | G....al ..p Solo abbonati |
2
University of Antwerp - Tour of the Future - Containers
The future comes to life.
| Titolo | Tour of the Future - Containers |
| Titolo (Lingua Originale) | Tour van de Toekomst containers |
| Agenzia | VML |
| Campagna | Tour of the Future |
| Cliente | University of Antwerp |
| Marca | University of Antwerp |
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| Data di Prima Diffusione/Publicazione | Solo abbonati |
| Settore | Solo abbonati |
| Tipo di Media | Interactive Outdoor Experience |
| Lunghezza | |
| Advertising Manager | El.....th Va.....te Solo abbonati |
| Advertising Manager | S...e Fr....ue Solo abbonati |
| Creative Director | P...er S...s Solo abbonati |
| Creative Director | M...el O...n Solo abbonati |
| Creative Team | T...s ..n L..n Solo abbonati |
| Creative Team | P....ck Ve.....en Solo abbonati |
| 3D Artist | Ma....as Be.....ns Solo abbonati |
| 3D Artist | ..s Va.....ck Solo abbonati |
| Designer | K...y S..t Solo abbonati |
| MOTION DESIGN | Y..e De....ve Solo abbonati |
| MOTION DESIGN | A....as .e R...er Solo abbonati |
| DTP | T..o Ha.....ius Solo abbonati |
| DTP | Ja....rt De....ne Solo abbonati |
| Copywriter | L..n P....rt Solo abbonati |
| Copywriter | T..e Si....ve Solo abbonati |
| Copywriter | J...i Q...et Solo abbonati |
| Strategist | E...t ..n ..n B...ck Solo abbonati |
| Strategist | D....ri .e L..w Solo abbonati |
| Performance Strategy | Ca....ne Bo....ts Solo abbonati |
| Performance Strategy | B...l A....ad Solo abbonati |
| Account Management Team | St.....ie K...c Solo abbonati |
| Account Management Team | V....rie R....rs Solo abbonati |
| Agency Producer | In....rg ..n H..f Solo abbonati |
| Casa di Produzione | P...AR S...io Solo abbonati |
| Casa di Produzione | Ra.....ole An.....on Solo abbonati |
| UX Designer | T...s ..r H..r Solo abbonati |
| Developer | J...e De......ere Solo abbonati |
| Chief Technology Officer | A...ut D....le Solo abbonati |
3
Awa Project - AWA: THE SOAP THAT CLEANS THE RIVERS
How to keep clean the rivers, without disrupting an ancestral tradition?
| Titolo | AWA: THE SOAP THAT CLEANS THE RIVERS |
| Agenzia | Fahrenheit DDB |
| Campagna | AWA: THE SOAP THAT CLEANS THE RIVERS |
| Cliente | Andea |
| Marca | Awa Project |
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| Data di Prima Diffusione/Publicazione | Solo abbonati |
| Settore | Solo abbonati |
| Slogan | Solo abbonati |
| Trama | Solo abbonati |
| Tipo di Media | Case Study |
| Lunghezza | |
| Più informazioni | Solo abbonati |
| CCO | R....do Ch....ck Solo abbonati |
| DGC | S...io F...co T...o Solo abbonati |
| Head of Art | L....no L...e Solo abbonati |
| Creative Director | Ma....io L...do Solo abbonati |
| Creative Director | G....lo V..a T...la Solo abbonati |
| Creative Copy | G....lo P...s Solo abbonati |
| Art Director | A...lo Go....es Solo abbonati |
| Creative technologist | K...y Q...oz Solo abbonati |
| Creative technologist | C...os Hi......ndt Solo abbonati |
| Technology Producer | C...ys Solo abbonati |
| 3D Retoucher | E...io L....na Solo abbonati |
| Chief Executive Officer (CEO) | A....to G....et Solo abbonati |
| Brand Director | Fa....na P...ia Solo abbonati |
| Account Supervisor | A...�s M....do Solo abbonati |
| Account Executive | V...a T...do Solo abbonati |
4
BNP Paribas - Let it all art
It’s time to let it all out.
| Titolo | Let it all art |
| Agenzia | Publicis Brussels |
| Campagna | Let it all art |
| Cliente | BNP Paribas |
| Marca | BNP Paribas |
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| Data di Prima Diffusione/Publicazione | Solo abbonati |
| Settore | Solo abbonati |
| Trama | Solo abbonati |
| Tipo di Media | Interattivo |
| Lunghezza | |
5
Down España - Let nothing come between us
The first AI contact app that analyzes language and writing and finds a match with 99% affinity.
| Titolo | Let nothing come between us |
| Agenzia | Contrapunto BBDO Madrid |
| Campagna | Let nothing come between us |
| Cliente | Down España |
| Marca | Down España |
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| Data di Prima Diffusione/Publicazione | Solo abbonati |
| Settore | Solo abbonati |
| Trama | Solo abbonati |
| Tipo di Media | Integrated Media/360 Activation |
| Lunghezza | |
| Executive creative director | Tomás Ferrándiz |
| Creative director | Eva Crespo |
| Art director | Alba Da Virgi |
| Copywriter | Alba Jordan |
| Director of strategy and communication | Bibiana Del Alcázar |
| Account supervisor | Bryan Chamadoira |
| Account executive | Júlia Xifra |
| Down España team | Beatriz Prieto, Marta de la Fuente |
| Production house | Blur Films |
| Directors | Marc Corominas, Gonzaga Echegaray |
| Executive producer | Laia Vidal |
| Producer | Olga Valiño |
| App development and postproduction | Glassworks |
EDITOR'S PICK
+1
Burger King - The Menu Court
Score from the products and get them for free.
| Titolo | The Menu Court |
| Agenzia | DAVID |
| Campagna | The Menu Court |
| Cliente | Restaurant Brands International |
| Marca | Burger King |
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| Data di Prima Diffusione/Publicazione | Solo abbonati |
| Settore | Solo abbonati |
| Trama | Solo abbonati |
| Tipo di Media | Integrated Media/360 Activation |
| Lunghezza | |
| Global Chief Creative Officer | P...ho C...is Solo abbonati |
| Managing Partner | P...ho C...is Solo abbonati |
| Chief Operating Officer (COO) | S...ia P...co Solo abbonati |
| Executive Creative Director | A...é T...do Solo abbonati |
| Executive Creative Director | S...o R...a Solo abbonati |
| Creative Director | F..d B...h Solo abbonati |
| Copywriter | J...e L...na Solo abbonati |
| Art Director | Fr....sc E...ch Solo abbonati |
| Account Director | L...la Me....e. Solo abbonati |
| Account Director | S....ne R..a Solo abbonati |
| Account Supervisor | A....na Go....lez Solo abbonati |
| Strategic Planner | Pa....ia U....ti Solo abbonati |
| Production Company Producer | Se.....án A..e Solo abbonati |
| S...ra A...o Solo abbonati | |
| Casa di Produzione | D...if Solo abbonati |
| Chief Marketing Officer (CMO) | Fe....do M....do Solo abbonati |
| Advertising Manager | D...o S...ez Solo abbonati |
| Advertising Manager | B...ca S..n Solo abbonati |
| Advertising Manager | B....iz Fa....no Solo abbonati |
| Advertising Manager | M...�a La....te Solo abbonati |
| Global CCO & Partner | Pancho Cassis |
| Global COO | Sylvia Panico |
| Executive Creative Director | André Toledo, Saulo Rocha |
| Creative Director | Fred Bosch |
| Copywriter | Jaime Ludeña |
| Art Director | Francesc Enrich |
| Group Account Director | Lucila Mengide, Stefane Rosa |
| Account Supervisor | Adriana Gonzalez |
| Strategic Mananger | Patricia Urgoiti |
| Producer | Sebastian Arce |
| Head of Social | Alex Sánchez |
| Global PR Director | Sandra Azedo |
| Production Company | DeSeif |
| Global Chief Marketing Officer | Fernando Machado |
| Global Brand Marketing | Diego Suarez |
| CMO RBI Iberia | Bianca Shen |
| Marketing Director | Beatriz Faustino |
| Head of Brand Marketing | Yvette Altet |
| Head of Digital Media & PR | Borja Moya |
| Brand and Communication Manager | María Lafuente |
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