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Best of marketing innovation : May 1, 2019
1
Dozhd TV - AI Versus
We are what we watch
| Titolo | AI Versus |
| Brief | Your worldview can be shaped by the media you consume. Enter two artificial intellects, like twins separated at birth, with no broad knowledge of the world. One was “brought up” by Russian state TV, the other by the country’s independent channel. Now they answer questions using the information they absorbed during their "upbringing". The Russian State-educated twin gives skewed and rather alarming answers. The other's are more thoughtful. When kids don’t know something, they start making things up, which is the most fascinating part of the experiment. |
| Agenzia | Voskhod |
| Campagna | AI Versus |
| Cliente | Dozhd TV Channel |
| Marca | Dozhd TV |
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| Data di Prima Diffusione/Publicazione | Solo abbonati |
| Settore | Solo abbonati |
| Slogan | Solo abbonati |
| Trama | Solo abbonati |
| Tipo di Media | Case Study |
| Lunghezza | |
| Creative Director | A...ey Gu......lin Solo abbonati |
| Copywriter | A...n R...in Solo abbonati |
| Copywriter | D...a Ov.....na Solo abbonati |
| Digital Art Director | A..a Ma.....ova Solo abbonati |
| Creative Tech Lead | V...or S....ba Solo abbonati |
| Motion Graphic Designer | L...ya Za......ina Solo abbonati |
| Chief Digital Officer | D...ry Ma....ov Solo abbonati |
| Head of Development | A...ey S....ev Solo abbonati |
| CTO | V....iy T...in Solo abbonati |
2
Mean Girls - Mean Girls October 3rd
Official Mean Girls day. #MakeFetchHappen
| Titolo | Mean Girls October 3rd |
| Agenzia | Situation |
| Campagna | Make Fetch Happen |
| Cliente | Mean Girls on Broadway |
| Marca | Mean Girls |
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| Data di Prima Diffusione/Publicazione | Solo abbonati |
| Settore | Solo abbonati |
| Tipo di Media | Case Study |
| Lunghezza | |
3
Just BARE - Pilgrim's Pride Corp/ Just BARE "Who Makes Your Food"
We are more skeptical than ever about our food
| Titolo | Pilgrim's Pride Corp/ Just BARE "Who Makes Your Food" |
| Agenzia | Gravity |
| Campagna | "Who Makes Your Food?" |
| Cliente | Pilgrim's Pride Corporation |
| Marca | Just BARE |
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| Data di Prima Diffusione/Publicazione | Solo abbonati |
| Settore | Solo abbonati |
| Tipo di Media | Case Study |
| Lunghezza | |
4
Narcos - Cocaine Routes
Immersive personalized video experience to promote the launch of Narcos on Netflix
| Titolo | Cocaine Routes |
| Agenzia | CIRCUS |
| Campagna | Cocaine Routes |
| Cliente | Netflix, Inc. |
| Marca | Narcos |
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| Posted | Aprile 2019 |
| Settore | Solo abbonati |
| Tipo di Media | Case Study |
| Lunghezza | |
5
Carnival Corporate - How Carnival is Transforming the Journey for Guests
In the brave pursuit of next
| Titolo | How Carnival is Transforming the Journey for Guests |
| Agenzia | Publicis Sapient |
| Campagna | How Carnival is Transforming the Journey for Guests |
| Cliente | Carnival Corporate |
| Marca | Carnival Corporate |
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| Posted | Mag 2019 |
| Settore | Solo abbonati |
| Tipo di Media | Case Study |
| Lunghezza | |
EDITOR'S PICK
+1
Transavia - The Green Billboard
Billboards without ads, are turned into free ads
| Titolo | The Green Billboard |
| Agenzia | Havas Paris |
| Campagna | The Green Billboard |
| Cliente | KLM |
| Marca | Transavia |
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| Data di Prima Diffusione/Publicazione | Solo abbonati |
| Settore | Solo abbonati |
| Filosofia | Solo abbonati |
| Tipo di Media | Integrated Media/360 Activation |
| Lunghezza | |
| Creative Director | St....ane G....rt Solo abbonati |
| Art Director | L...e B...q Solo abbonati |
| Art Director Assistant | G....el B...te Solo abbonati |
| Copywriter | M...ne S....nt Solo abbonati |
| Production | He....es H...S Solo abbonati |
| CEO | Ch......her T...ry Solo abbonati |
| Producer | Y..n D...is Solo abbonati |
| Producer | Y...n M...n Solo abbonati |
| Producer | C..é D....is Solo abbonati |
| Image | Au....ien C...on Solo abbonati |
| Image | C....ent A...ou Solo abbonati |
| Image | C....es B..n Solo abbonati |
| Sound | G...le S..n Solo abbonati |
| Stage Manager | I..r B....he Solo abbonati |
| Stage Manager | J...en B....rd Solo abbonati |
| Stage Manager | Be....in N....uf Solo abbonati |
| Stage Manager | D...an D...on Solo abbonati |
| Post Producer | M....nie Te....ra Solo abbonati |
| Editing | M....sa Ch.....el Solo abbonati |
| Editing | T...as L....ge Solo abbonati |
| Motion Designer | M....el Le.....zet Solo abbonati |
| Music Research | L....en Arn.......hez Solo abbonati |
| Music Research | A...en Al.....re Solo abbonati |
| Commercial Team | I..n Jo.....ic Solo abbonati |
| Commercial Team | El.....th Bi.....az Solo abbonati |
| Commercial Team | Fr....ic Gu.....ou Solo abbonati |
| Commercial Team | L..a Ab....ad Solo abbonati |
| Commercial Team | A...he P....ud Solo abbonati |
| Commercial Team | P....le V....nt Solo abbonati |
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